Fashion brand EMODA, from MARK STYLER Co., Ltd., is rolling out its 2026 Autumn/Winter Collection, with pieces becoming available at the official online store RUNWAY channel and in stores.
This season's looks are themed around "Bonnie," meaning a lovable charm that draws people in. Building on the supple yet strong-willed image of a woman carried over from the spring/summer season's "gentle" theme, this season layers different textures — delicate lace, sculptural peplum silhouettes, and heavyweight fur — to create a striking, fashion-forward style with real presence.
See the full lineup of looks on RUNWAY channel.
The looks and an accompanying image movie were created by Kidzfrmnowhere, a video production company led by the internationally active film director YUANN (headquartered in Minato Ward, Tokyo). CG artist Marimo, who also directed the spring/summer campaign, returns to direct this installment.
The image movie will be shown at three locations: Lumine Est Shinjuku, Lumine Yokohama, and Solaria Plaza.
The 2026 Autumn/Winter looks
In-store rollout and novelty fair
From August 19 (Wednesday), the AUTUMN COLLECTION will begin arriving at EMODA stores in stages.
A novelty fair runs alongside the launch: customers who spend ¥20,000 (tax included) or more during the campaign period will receive a MULTI CHARM AirPods STRAP as a gift.
At RUNWAY channel, the novelty fair begins August 20 (Thursday) at 12:00 PM.
