Japanese women's brand EPOCA, which marks its 30th anniversary in 2026, has released a special collaboration collection with New York-based illustrator and art director Samantha Hahn. The collection went on sale on April 1, 2026, and marks the second time EPOCA has teamed up with Hahn. Three items are available: a knit T-shirt, a printed T-shirt, and an umbrella — each featuring original illustrations created specifically for this anniversary.
The 30th anniversary illustration and lettering were drawn exclusively for this collection. Hahn's delicate style and refined artistic sensibility are reflected throughout, adding an elegant accent to everyday looks.
Items in the Collection
Anniversary Knit T-shirt (White) — ¥40,700
This knit top features an original illustration combining "bellis" (daisy) — a flower long cherished in Italy, the origin of EPOCA's aesthetic — with lettering of the brand's identity phrase "Fusion of Classical and Modern." Made from 100% cotton with a crisp, structured feel, it offers both a refreshing quality and a comfortable stretch, making it easy to style like a regular T-shirt.
Anniversary Print T-shirt (White / Navy) — ¥29,700
This T-shirt carries an original illustration by Samantha Hahn depicting a woman wearing EPOCA's own "Lace Blade Hat," paired with the "Fusion of Classical and Modern" lettering. The fabric is a lustrous high-gauge cotton jersey with supple drape and structure. The silhouette is relaxed enough to avoid clinging to the body, and the rounded hem with a front-to-back length differential is a key design element.
Anniversary Umbrella (White) — ¥25,300
Printed with the same motif as the Anniversary Knit T-shirt, this UV-treated sun-and-rain umbrella is made using a single-panel construction — the entire canopy is covered with one piece of fabric rather than stitched panels. This method results in both excellent waterproofing and a seamlessly beautiful silhouette.
About Samantha Hahn
Samantha Hahn is an illustrator, art director, and author based in New York. Her work has been exhibited in New York and Hong Kong to wide acclaim. She is also the founder of "Art Basil," an editorial site focused on recipes and the people who create them.
SPRING FAIR "Fusion of Classical and Modern"
Running concurrently with the collection launch, EPOCA is holding a SPRING FAIR titled "Fusion of Classical and Modern." Customers who spend ¥110,000 (tax included) or more during the fair period will receive a complimentary tote bag printed with one of Samantha Hahn's 30th anniversary illustrations or lettering designs. The gift is available while supplies last.
Fair Period: April 1 (Wed) – April 14 (Tue), 2026
Participating Locations: EPOCA and EPOCA THE SHOP stores nationwide / Official online store
The full collection and special content are available at the EPOCA official site & store:
https://store.sanyo-shokai.co.jp/blogs/feature/lep-20260326
