Lovisia Launches Chiikawa Mascot Lip Essence with a Detachable Charm Cover

Published: November 4, 2026
Lovisia Launches Chiikawa Mascot Lip Essence with a Detachable Charm Cover

A new lip essence topped with three-dimensional Chiikawa character mascots is now on sale from the gift cosmetics brand Lovisia (Lovisia Cosme Series). The Lovisia Chiikawa Mascot Lip Essence features mascots of Chiikawa, Hachiware, Usagi, and Momonga from Chiikawa, a manga series that originated on social media.

It went on sale on Friday, October 30, 2026, rolling out at variety shops nationwide, and became available the same day from 10:00 AM at the Lovisia Online Shop.

The Lovisia Chiikawa Mascot Lip Essence is a lip essence that comes with a detachable silicone cover with a mascot. It is available in four types, each with its own color and scent: Peach Pie, Soda (clear color), Pancake, and Berry Tart. The silicone cover comes with a ring, so it can be attached to everyday items and enjoyed like a bag charm or key charm, making it a good fit as a small gift for the upcoming holiday season.

For details, see the special site: https://lovisia-shop.jp/lp/chiikawa_07

Lovisia Chiikawa Mascot Lip Essence

As a new autumn product from Lovisia, the Lovisia Chiikawa Mascot Lip Essence features three-dimensional Chiikawa mascots perched on a removable silicone cover, adorable even from behind. The cover can be used like a bag charm or key charm.

The lineup consists of four types in total:

  • Chiikawa (peach pie scent)
  • Hachiware (soda scent)
  • Usagi (pancake scent)
  • Momonga (berry tart scent)

Soda is an easy-to-use clear type. The three colors Peach Pie, Pancake, and Berry Tart are lightly tinted, effortless shades that suit any occasion. They can also be combined with lipsticks you already own to enjoy a change of nuance.

The lip essence also contains three moisturizing ingredients, ceramide (ceramide NG), shea butter (shea fat), and jojoba oil (jojoba seed oil), to moisturize lips that tend to get dry in autumn and winter. With the cuteness of the Chiikawa characters and its moisturizing ingredients, it is an item that nourishes both your spirits and your lips, and it makes a good present as well.

All 4 Designs

Lovisia Chiikawa Mascot Lip Essence Chiikawa

Lovisia Chiikawa Mascot Lip Essence — Chiikawa

Lovisia Chiikawa Mascot Lip Essence Chiikawa, back view of the mascot

Lovisia Chiikawa Mascot Lip Essence Hachiware

Lovisia Chiikawa Mascot Lip Essence — Hachiware

Lovisia Chiikawa Mascot Lip Essence Hachiware, back view of the mascot

Lovisia Chiikawa Mascot Lip Essence Usagi

Lovisia Chiikawa Mascot Lip Essence — Usagi

Lovisia Chiikawa Mascot Lip Essence Usagi, back view of the mascot

Lovisia Chiikawa Mascot Lip Essence Momonga

Lovisia Chiikawa Mascot Lip Essence — Momonga

Lovisia Chiikawa Mascot Lip Essence Momonga, back view of the mascot

Product Details

Item Details
Product Name Lovisia Chiikawa Mascot Lip Essence
Price ¥1,100 each (tax included)
Size W70 × D20 × H155mm
Where to Buy Lovisia Online Shop, variety shops nationwide and other stores
On Sale From October 30, 2026 (Friday), rolling out at variety shops and other stores nationwide

Special Site: https://lovisia-shop.jp/lp/chiikawa_07

Product Images

Lovisia Chiikawa Mascot Lip Essence in four types

Lovisia Chiikawa Mascot Lip Essence in packaging

Lovisia Chiikawa Mascot Lip Essence in packaging, Chiikawa

Lovisia Chiikawa Mascot Lip Essence in packaging, Hachiware

Lovisia Chiikawa Mascot Lip Essence in packaging, Usagi

Lovisia Chiikawa Mascot Lip Essence in packaging, Momonga

About Chiikawa

Chiikawa is a popular manga series that originated on social media and is drawn by illustrator Nagano. It tells the story of the fun, bittersweet, and sometimes a little harsh daily lives of the ever-hardworking Chiikawa, friends Hachiware and Usagi, and a cast of distinctive characters, and it has gained great popularity among a wide range of generations.

The series runs a variety of projects, including merchandise, collaboration cafes, collaborations with companies, and events held around the country, and it is supported by many fans in Japan and overseas. Kodansha has released the book series 『ちいかわ なんか小さくてかわいいやつ』 up to volume 8, and the TV anime Chiikawa has been airing since April 2022 within Mezamashi TV (めざましテレビ) on the Fuji TV network. On July 24, 2026, 『映画ちいかわ 人魚の島のひみつ』 was released.

Lovisia Sales Record

Since launching in July 2018, the Lovisia gift cosmetics series has reached cumulative shipments of 6 million units to date. With designs well suited to presents, it has also drawn attention on the web and on social media.