Fujiya's "Country Ma'am Shiro Jiwaru Middle Pack" (カントリーマアムシロじわーるミドルパック) will be sold year-round starting this year. The product was sold as a winter-only item in 2025 and was well received, and it is now becoming a year-round product in response to customer expectations.
Rich Butter and White Chocolate Flavors, Enjoyed All Year
This Country Ma'am cookie is made with dough containing fermented butter and coated in pure white chocolate, for an indulgent treat. Each individually wrapped cookie comes in a fun design showing "Shiro Jiwaru" (シロじわーる), the character of "Country Ma'am Shiro Jiwaru" (カントリーマアムシロじわーる), being celebrated by "Mamire-san" (まみれさん) and "Darake-san" (だらけさん). Fans are invited to enjoy the tasty and playful "Mamire World" (まみれワールド).
The story-driven wrapper designs, showing Shiro Jiwaru being celebrated by Mamire-san and Darake-san, come in 6 types in total. The wrappers are packed at random, so a single bag may not contain all 6 designs.
Features
- A Country Ma'am made with slowly baked butter cake dough containing fermented butter and coated in white chocolate, for an indulgent treat
- A milky taste created by the rich, gradually spreading flavor of butter together with pure white chocolate
- Fun individual wrappers showing Shiro Jiwaru being celebrated by Mamire-san and Darake-san (6 types, packed at random)
Product Details
Product name: Country Ma'am Shiro Jiwaru Middle Pack (カントリーマアムシロじわーるミドルパック)
Release date: Tuesday, October 6, 2026 (nationwide)
Contents: Cookie
Net content: 107 g (including individual wrappers)
Suggested retail price: Open price
JAN code: 4902555271620
Also on Sale October 6: A Size That Is Easier to Finish
Product name: Country Ma'am Shiro Jiwaru (カントリーマアムシロじわーる)
Release date: Tuesday, October 6, 2026 (nationwide)
Contents: Cookie
Net content: 82 g (including individual wrappers)
Suggested retail price: Open price
JAN code: 4902555600772
On Sale October 13: A Pouch Type That Is Easy to Carry
Product name: Country Ma'am Shiro Chibi Jiwaru Pouch (カントリーマアムシロチビじわーるパウチ)
Release date: Tuesday, October 13, 2026 (nationwide)
Contents: Cookie
Net content: 42 g
Suggested retail price: Open price
JAN code: 4902555600680
Distribution of the pouch type is limited to some outlets, such as convenience stores.
Links
Fujiya website: https://www.fujiya-peko.co.jp/
Country Ma'am Choco Mamire brand site: http://ma-mi-re.jp/
