Rich Sweet Potato and Chestnut Flavors in Chocolate, Cookies and Pie
Fujiya's long-running "Look," "Country Ma'am" and "Home Pie" lines are getting new autumn flavors ahead of the season, made with carefully selected sweet potato and chestnut. The limited-edition treats arrive in stores nationwide on August 4, 2026.
Look (Honey Sweet Potato & Japanese Chestnut Mont Blanc)
Features:
• Two autumn sweets, "Honey Sweet Potato" and "Japanese Chestnut Mont Blanc," reimagined as chocolate and packed into a single, easy-to-enjoy box for a limited time
• Lets you compare two popular fall flavors side by side in one box
Honey Sweet Potato
• Center-filled chocolate wrapping a sweet potato cream made with "Beni Tenshi," grown in Ibaraki Prefecture
• Captures the rich sweetness and smooth, melt-in-the-mouth texture that "Beni Tenshi" sweet potato is known for
Japanese Chestnut Mont Blanc
• Center-filled chocolate wrapping domestic Japanese chestnut mont blanc cream and cookie crunch
• Captures the fragrant, refined sweetness of Japanese chestnut mont blanc
Honey Sweet Potato chocolate image
Japanese Chestnut Mont Blanc chocolate image
Product Name: "Look (Honey Sweet Potato & Japanese Chestnut Mont Blanc)"
Release Date: August 4, 2026 (Tuesday), nationwide
Classification: Semi-chocolate confection
Contents: 12 pieces
Suggested Retail Price: Open Price
JAN Code: 4902555269214
Country Ma'am (Aged Honey Sweet Potato)
Features:
• A limited-edition Country Ma'am baked with a paste made from "Beni Tenshi," grown in Ibaraki Prefecture and known for its rich sweetness and smooth, moist texture, kneaded into the dough together with white chocolate chips
• Moister than last year's version of the same product
• Tastes like honey sweet potato when warmed
Product Name: "Country Ma'am (Aged Honey Sweet Potato)"
Release Date: August 4, 2026 (Tuesday), nationwide
Classification: Cookie
Contents: 12 pieces (individually wrapped)
Suggested Retail Price: Open Price
JAN Code: 4902555600031
Mini Size Also Released the Same Day!
Product Name: "Country Ma'am Mini (Aged Honey Sweet Potato)"
Release Date: August 4, 2026 (Tuesday), nationwide
Classification: Cookie
Contents: 42g
Suggested Retail Price: Open Price
JAN Code: 4902555600048
Home Pie Mini (Aged Honey Sweet Potato)
Features:
• A limited-edition, mini-sized Home Pie baked with "Beni Tenshi" powder, grown in Ibaraki Prefecture, kneaded into the dough
• Delivers the rich sweetness and fragrant aroma of "Beni Tenshi"
Product Name: "Home Pie Mini (Aged Honey Sweet Potato)"
Release Date: August 4, 2026 (Tuesday), nationwide
Classification: Pie
Contents: 38g
Suggested Retail Price: Open Price
JAN Code: 4902555600055
About "Beni Tenshi"
"Beni Tenshi" is an original brand from Calbee Kaitsuka Sweet Potato Co., born out of more than 50 years of experience handling a wide range of sweet potato varieties as a specialist in the crop. Grown mainly in Ibaraki Prefecture, "Beni Haruka" sweet potatoes are matured using know-how built up over many years in temperature-controlled storage. Slow, careful baking draws out its signature rich sweetness and sticky, smooth texture.
