Matsuya Ginza is hosting "Matsuya's Regional Co-Creation: Japanese Spring × TOKYO CREATIVE SALON 2026," a 14-day event running from March 11 (Wednesday) to 24 (Tuesday). Tying in with TOKYO CREATIVE SALON 2026 (TCS2026), one of Japan's largest annual fashion and design festivals, the event spotlights "Made in Japan denim" through show window displays, pop-up shops, and exclusive giveaways — bringing the stories behind Japanese regional craftsmanship to visitors from both Japan and abroad.
Show Windows Featuring Hiroshima and Gunma Craftsmanship
A dynamic show window installation will combine "denim" from Fukuyama, Hiroshima Prefecture — celebrated for its exceptional discharge dyeing techniques — with "embroidery" from Kiryu, Gunma Prefecture, known for its delicate and three-dimensional designs. The collaboration is a visual tribute to the diversity of Japanese regional craftsmanship.
- 1st floor main entrance show windows: March 9 (Monday) to 24 (Tuesday)
- Basement-level show windows: March 10 (Tuesday) to 24 (Tuesday)
Upcycled Denim Souvenir Tote Bag Gift
During the event period, the first 400 customers who spend ¥33,000 or more (purchases may be combined) using a Matsuya card at Matsuya Ginza or the Marronnier-dori Building will receive an original "Souvenir Tote Bag" (one per person, not for sale) crafted from upcycled denim. The design features the logo from Matsuya's founding kimono store days.
Upcycled denim is made by collecting discarded warp threads from denim manufacturers in Fukuyama, Hiroshima Prefecture — Japan's top denim-producing region — reverting them to a cotton state, re-spinning them into yarn, and reweaving them into new denim.
- Eligible stores: Matsuya Ginza main building, Matsuya Ginza Marronnier-dori Building
- Gift redemption: "Matsuya Club Promotion Space" next to Parking Lot No. 1
- Period: March 11 (Wednesday) to 22 (Sunday), 11:00 AM to 6:00 PM
Staff Wearing Denim Ribbon Brooches
Throughout the event, Matsuya Ginza staff will welcome visitors wearing denim ribbon brooches made from the same upcycled denim as the souvenir tote bags.
Pop-Up Shops from Japan's Two Major Denim Regions
Pop-up shops representing two of Japan's leading denim-producing regions — Hiroshima and Okayama Prefectures — will be set up on the 5th floor promotion space.
〈BLUE TRICK〉 March 11 (Wednesday) to 17 (Tuesday)
From a denim workshop in Ibara, Okayama Prefecture, this selection features pieces that develop a beautiful patina with wear, including tailored jackets, vests, and pants.
- Jacket (cotton/sizes 2–6): ¥38,500
- Vest (cotton/sizes 2–6): ¥20,790
- Shirt (cotton/sizes 2–6): ¥26,180
- Pants (cotton/sizes 28–38): ¥40,480
〈FUKUYAMA MONO SHOP〉 March 18 (Wednesday) to 24 (Tuesday)
From a dyeing factory in Fukuyama, Hiroshima Prefecture — long known for supporting Japanese manufacturing — this line offers beautifully silhouetted and easy-to-style G-jackets and dresses.
- Jacket (cotton/S–L): ¥24,200
- Dress (cotton, polyester, rayon/M, L): ¥22,000
Co-Creation Rally for Prizes
Find keywords at 7 locations throughout the store, complete the answer sheet, and bring it to the prize exchange counter. The first 300 participants will receive a gift.
- Answer sheet pick-up: 1st floor General Information Desk, Kyobashi Exit Information Desk, "Matsuya Club Promotion Space" next to Parking Lot No. 1
- Prize: Original DECO Chocolate (1 set)
- Prize redemption: 4th floor matsuyaginza.com Pickup Counter
More Events Around Ginza
Ginza Flower Gifting — Flowers Connecting People
As part of the "GINZA SOCIAL ACTION" community initiative, two fresh tulips will be handed out free of charge at Sukiyabashi Park under the concept "One for yourself, one for someone special." The event aims to reduce floral waste and fill Ginza with flowers for the day.
- Date: March 14 (Saturday), 12:00 PM, while supplies last
- Location: Sukiyabashi Park (1-1 Ginza 5-chome, Chuo-ku, Tokyo) and other venues
Pressed Flower Card Workshop — A One-of-a-Kind Flower Letter from Ginza
Flowers collected from Ginza florists before being discarded are turned into pressed flowers. Visitors can choose their favorite pressed flowers, attach them to a card, write a message, and drop it in a special postbox — to be delivered as a heartfelt message from Ginza.
- Date: March 14 (Saturday), 12:00 PM, while supplies last
- Locations: Sukiyabashi Park, in front of the 1st floor main entrance show windows at Matsuya Ginza, UNIQLO TOKYO
GINZA QUEST 2 — The Mystery Hunt × Ginbura Stroll Returns
The beloved Ginza pastime of strolling the fashionable streets — "Ginbura" — is reimagined as a mystery-solving adventure. Uncovering clues tied to fashion history and neighborhood stories is a fun way to rediscover Ginza's depth.
- Period: March 13 (Friday) to 22 (Sunday)
- Hours: 11:00 AM to 6:00 PM each day
- Admission: Free
- How to participate: Pick up a booklet from "GINZA KIOSK" at the "Matsuya Club" event space, 1st floor along Azuma-dori, directly behind Matsuya Ginza.
GINZA KIOSK — Your Ginza Activity Hub
A pop-up kiosk at the "Matsuya Club" event space along Azuma-dori offers a range of free activities: the GINZA QUEST 2 mystery hunt, a snap photography event for capturing Ginza memories, the "GINZA FUTURE POST" time capsule project for leaving messages to your future self or a loved one, and panel displays tracing the history of the Fashion Grand Prize.
- Period: March 13 (Friday) to 22 (Sunday)
- Hours: 11:00 AM to 6:00 PM each day
- Location: 3-7-17 Ginza, Chuo-ku, Tokyo (1st floor along Azuma-dori, directly behind Matsuya Ginza)
Special Noh performances and other events are also planned at GINZA SIX and Ginza Wako during the same period.
About TOKYO CREATIVE SALON 2026
TOKYO CREATIVE SALON is an annual creative festival held every March in Tokyo during cherry blossom season. Bringing together fashion, design, craft, and sustainability, the festival aims to share Japan's creative culture with the world.
- Period: March 13 (Friday) to 22 (Sunday)
- Areas: Akasaka, Ginza, Shibuya, Shinjuku, Nihonbashi, Haneda, Harajuku, Marunouchi, Roppongi
- Official website: https://tokyo-creativesalon.com/
