From Wednesday, August 26 through Tuesday, September 22, 2026, Hankyu Men's Osaka and Hankyu Men's Tokyo host the AW 2026 "HUMOUR NATURE" season promotion. The campaign brings a "power of humor" to fashion rooted in history and tradition, with a market event spotlighting Japan-born culture and a lineup of pop-up stores from buzzworthy brands running throughout the period. Shoppers are invited to freely mix in their own favorite touches and a bit of playfulness to enjoy this season's trends in their own style.
Event: HANKYU MEN'S AW2026 "HUMOUR NATURE"
Period: August 26 (Wed) – September 22 (Tue, holiday), 2026
Venue: Hankyu Men's Osaka, Hankyu Men's Tokyo
Hankyu Men's Humour Nature Campaign

Shoppers who spend ¥30,000 or more (tax included) at Hankyu Men's Osaka and meet the entry conditions can take part in a giveaway campaign, with a chance to win humor-filled original novelty items inspired by "Hokusai Manga."
Period: September 11 (Fri) – 13 (Sun)
Location: Hankyu Men's Osaka, 1F Stage 2
Where Music, Art, and Vintage Meet: A Diverse Lineup of Culture Events
The lineup brings lifestyle ideas that go beyond fashion, including "JAPAN GROOVE MARKET," which spotlights Japan-born music culture, and "VINTAGE BASE2026," where renowned vintage specialists gather to offer one-of-a-kind pieces with a story behind them — from clothing to furniture.
JAPAN GROOVE MARKET

A record market centered on city pop, fusion, and Japanese-flavored sounds, spotlighting Japan-born music culture. The event proposes new value both in Japan and abroad as a space where music intersects with art, fashion, and lifestyle.
Period: September 9 (Wed) – 15 (Tue)
Location: Hankyu Men's Osaka, 1F Main Stage
VINTAGE BASE2026

Renowned vintage specialists gather in one place, including "BIRD VINTAGE" and sneaker specialty shop "SOMA," with a wide selection spanning clothing, furniture, and cafe fare. Deep conversations with the shop owners make it possible to find a truly one-of-a-kind item.
Period: August 26 (Wed) – 31 (Mon) *Closes at 5:00 PM on the final day
Location: Hankyu Umeda Main Store, 9F Event Space
Limited-Time Pop-Up Stores from Noteworthy Brands, in Japan and Abroad
Special pop-up stores offering a taste of a distinctive world of their own continue to arrive one after another, including a collaboration between "WILDSIDE YOHJI YAMAMOTO" and artist IZUMONSTER, and the first collection from "AIGLE by SETCHU."
"A LEATHER" 26FW "Time.Worn" POP-UP STORE

Japanese leather brand "A LEATHER" presents its 26FW collection under the theme "Time. Worn," expressing leather that deepens in character over time.
Period: September 2 (Wed) – 8 (Tue)
Location: Hankyu Men's Osaka, 1F Main Stage
"WILDSIDE YOHJI YAMAMOTO" × IZUMONSTER Collaboration Collection POP-UP STORE

A limited-time collaboration store between "WILDSIDE YOHJI YAMAMOTO," the conceptual project from Yohji Yamamoto Inc., and internationally active artist IZUMONSTER.
Period: September 9 (Wed) – 15 (Tue)
Location: Hankyu Men's Tokyo, 1F Main Base
"LANVIN COLLECTION" × Noritake POP-UP STORE "LIVE"

A collection for everyday life, blending the illustrations of Noritake — an illustrator active both in Japan and abroad — with the world of "LANVIN COLLECTION."
Period: September 9 (Wed) – 15 (Tue)
Location: Hankyu Men's Osaka, 1F Promotion Space 11
"AIGLE by SETCHU" Special POP-UP STORE

The first collection from "AIGLE by SETCHU," created by Satoshi Kuwata. Technical wear is reconstructed from a tailoring perspective, proposing a new wardrobe with comfortable fit and functional beauty.
Period: September 16 (Wed) – 22 (Tue, holiday)
Location: Hankyu Men's Osaka, 1F Promotion Space 11