GLOBAL WORK, one of the more than 40 multi-brands operated by Adastria Co., Ltd. under the and ST HD Group's "Play fashion!" mission, is launching its first-ever KIDS collaboration collection with lifestyle director Naoko Takayama on September 8, 2026 (Tuesday). Ahead of the general release, pre-orders begin on August 12, 2026 (Wednesday) at the official and ST web store.
Takayama has previously drawn a strong response through her collaborations with the WOMEN petite label "EiiS," but this marks her first KIDS collection. After becoming a mother herself, she wanted to create clothing that both parents and children would find charming — pieces that work equally well for nursery school and everyday outings. The lineup spans five clothing types.
The collection's concept is "Sempre fofo," Portuguese for "always cute." Along with the clothes, the line is meant to capture a child's fleeting moments and growth, encouraging families to cherish the present.
The collaboration pairs Takayama's sense of trend and color with GLOBAL WORK's quality and value. Items can be worn as coordinated sets or mixed individually, making them versatile for both nursery school and everyday wear.
Collaboration Overview
Pre-order date: August 12, 2026 (Wednesday), from 10:00 AM, released sequentially
Pre-order site: and ST web store
Special site: globalwork.jp/kids/sempre_fofo
Instagram Live with Naoko Takayama: August 14, 2026 (Friday), from 1:30 PM for about an hour, streamed on GLOBAL WORK's official Instagram (@globalwork_official)
General release date: September 8, 2026 (Tuesday), from 10:00 AM, released sequentially
Where to buy: Select GLOBAL WORK stores, the and ST web store, ZOZOTOWN, and Rakuten Fashion
Product Lineup
Item 1: Sweatshirt
A relaxed-fit sweatshirt with a ribbed hem for a cute, gently cinched silhouette. Available in a delicate rose print and an apple print that works for any gender. A woven "Sempre fofo" tag sits on the left hem. Pairs well with the matching leggings as a set, and the neckline is reinforced to resist stretching out of shape.
Product name: All-over print French terry sweatshirt
Price: ¥2,290 (tax included)
Colors: Rose x Ivory / Apple x Grey / Rose x Blue
Sizes: 100–120cm
Item 2: Leggings
Ribbed leggings made from a soft fabric with just the right amount of thickness. The fit is comfortable without being too tight, so kids can put them on by themselves. Available in the same rose and apple prints as the sweatshirt, and the two can be styled together as a set.
Product name: All-over print ribbed leggings
Price: ¥2,290 (tax included)
Colors: Rose x Ivory / Apple x Grey / Rose x Blue
Sizes: 100–120cm
Item 3: Outerwear
A reversible quilted jacket with a different look on each side. The soft cotton fabric feels fluffy and comfortable, and the jacket is machine washable. Snap buttons make it easy for kids to put on and take off by themselves, a buttonhole on the back allows it to hang on a hook, and it includes a pocket. The front features a delicate rose and apple print, while the back has a "Sempre fofo" logo print.
Product name: Reversible print blouson
Price: ¥4,990 (tax included)
Colors: Rose x Ivory / Apple x Grey
Sizes: 100–120cm
Item 4: Top
A tunic made from a slightly textured floral jacquard fabric. A flared panel gives it a girlish, flowing silhouette, with pink accents at the collar and hem. Pairs well with the matching flared pants as a set.
Product name: Jacquard floral tunic
Price: ¥2,290 (tax included)
Colors: Mint / Apricot
Sizes: 100–120cm
Item 5: Pants
Flared pants in the same slightly textured floral jacquard fabric, cut with a silhouette that flatters the legs. A pink merrow-stitched hem adds a cute accent. Pairs well with the matching top as a set.
Product name: Jacquard floral flared pants
Price: ¥2,290 (tax included)
Colors: Mint / Apricot
Sizes: 100–120cm
About Naoko Takayama
Naoko Takayama is a mother raising a six-year-old daughter and two dogs. She runs a beauty salon and works as a lifestyle director, regularly appearing in media. Her daily life centered on parenting has earned her a strong following among mothers of the same generation.
Instagram: @nao_70koro
