UCC Ueshima Coffee Co., Ltd. will host an experiential event called "Goodbye Bias Cafe by UCC" on February 28 (Saturday) and March 1 (Sunday), 2026, at ZeroBase Omotesando in Tokyo's Minato Ward.
The event invites visitors to recognize and release their biases about daily life and coffee. Upon entering the venue, guests will receive a cup of coffee while exploring exhibits that showcase various common biases, including those related to coffee culture. Some exhibits feature original illustrations created by illustrator pino, presenting relatable biases in an engaging way.
Beyond the exhibits, the experience includes interactive elements designed to help visitors let go of their preconceptions. By releasing these biases, attendees may discover new flavors in coffee and previously unnoticed ways to enjoy their favorite beverage.
The two-day event offers a fresh perspective on everyday coffee enjoyment. Participation is free of charge.
Event Details
- Event Name: Goodbye Bias Cafe by UCC
- Dates: February 28 (Saturday) to March 1 (Sunday), 2026
- Hours: 11:00 AM to 8:00 PM
- Location: ZeroBase Omotesando (3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061)
1-minute walk from Omotesando Station (Tokyo Metro Chiyoda Line, Hanzomon Line, Ginza Line) - Admission: Free
Visitors who view the exhibits and post about the event on social media will receive complimentary gifts. After completing the experience, attendees will also receive one drip coffee packet as a takeaway gift.
Related Links
- UCC Homepage: https://www.ucc.co.jp/
- UCC Official Online Store: https://store.ucc.co.jp/
