Gucci Beauty is bringing new radiance to makeup with the launch of Gucci Glow Blush and new lip color shades this spring.
Gucci Beauty brings fresh luminosity to makeup. Along with the new "Gucci Glow Blush," new radiant shades join "Gucci Rouge à Lèvres Mat" and "Gucci Rouge à Lèvres Voile." From cheeks to lips, the Gucci Glow makeup collection creates a delicate harmony of light and color that enhances natural beauty.
Gucci Glow Blush is an innovative makeup item that fuses the vivid color of cheek blush with the glow of a highlighter. Its silky smooth texture blends into skin while creating an ultra-thin veil of light, delivering elegant radiance that lasts all day. Housed in an elegant ivory compact with the signature Gucci Glow gold pattern and gold-colored trim, the collection offers six fresh colors ranging from frosty pink to vibrant berry red.
Additionally, Gucci Rouge à Lèvres Mat and Gucci Rouge à Lèvres Voile welcome new radiant shades. Gucci Rouge à Lèvres Mat, housed in a ribbed gold-colored tube, delivers vivid, dense color with comfortable wear and a matte finish. Gucci Rouge à Lèvres Voile, adorned with delicate rosebud motifs, provides a transparent finish with soft light. Both harness light to enhance natural beauty and let individual personalities shine.
Gucci Glow Blush
Gucci Glow Blush is the next-generation highlighting cheek product that brings new radiance to makeup. With its unique texture between cream and powder, it envelops skin with silky, soft color along with pearlescent luster and glow. Lightweight and easy to layer, it creates everything from natural flush to striking color while maintaining a "second skin" feel with long-lasting beautiful results.
Formula
Gucci Glow Blush features proprietary Gucci Glow Technology. Its moist, smooth texture infused with fine pearl particles provides uniform, healthy glow and natural flush to skin. Soft and light as silk, it layers effortlessly. Melting into skin, it resists heat, moisture, and perspiration while maintaining beautiful results. Additionally, these ingredients prevent dryness and support comfortable wear:
- Black Rose Oil (moisturizing ingredient)
- Hyaluronic Acid (moisturizing ingredient)
*Makeup effects
Color Lineup
Six fresh shades that harmonize with all skin tones, from light to deep:
- 01 Arctic Rose: Frosty pink with the luminous glow of winter roses
- 02 Fresh Coral: Bright, warm coral radiating vibrant life
- 03 Warm Peach: Deep peach capturing the glow of a magical sunset
- 04 Bright Pink: Juicy, vibrant pink like ripe summer fruit
- 05 Soft Plum: Silky mauve-brown creating natural, dimensional expression
- 06 Bright Ruby: Vivid berry red that flatters all skin tones
Packaging
Gucci Glow Blush comes in an elegant ivory case with gold-colored trim. The center of the signature Gucci Glow gold pattern features the GUCCI logo. The compact opens and closes with a light click and includes an interior mirror for convenient touch-ups on the go.
Gucci Rouge à Lèvres Mat & Gucci Rouge à Lèvres Voile
Three new shades each join the matte and sheer lip color lines, completing the light-infused Gucci Glow look from cheeks to lips. The new Gucci Rouge à Lèvres Mat shades deliver vivid color and matte finish with a velvety soft feel. High-density color pigments dissolve into a transparent wax base that transforms to gel on lips, achieving silk-like smoothness. Fitting lightly on lips while providing moisture, they resist feathering and maintain freshly applied beauty for hours. The new Gucci Rouge à Lèvres Voile shades feature sheer color with delicate radiance. Melting on lips with comfortable wear, they protect moisture while creating natural transparency that makes lips look plump and soft.
New Shades
Gucci Rouge à Lèvres Mat (3 shades)
Radiant matte colors that flatter all skin tones:
- 132 Lila Tawny: Milk tea-like neutral color with warm nuances reminiscent of sunrise serenity
- 530 Emily Burgundy: Cool, deep burgundy with blue undertones for a sophisticated impression
- 133 Aida Mocha: Deep, warm brown reminiscent of rosy almonds
Gucci Rouge à Lèvres Voile (3 shades)
Radiant sheer colors that naturally complement all skin tones:
- 227 Marie Almond: Rich mahogany with pink nuances that bring out natural radiance
- 134 Clara Chestnut: Softly warm brown with delicate rose nuances
- 132 Lila Tawny: Milk tea-like neutral color with warm nuances reminiscent of sunrise serenity
Launch Schedule
Available from February 11, 2026 (Wednesday)
Product Details
- Gucci Glow Blush 01 Arctic Rose 7.5g ¥8,580
- Gucci Glow Blush 02 Fresh Coral 7.5g ¥8,580
- Gucci Glow Blush 03 Warm Peach 7.5g ¥8,580
- Gucci Glow Blush 04 Bright Pink 7.5g ¥8,580
- Gucci Glow Blush 05 Soft Plum 7.5g ¥8,580
- Gucci Glow Blush 06 Bright Ruby 7.5g ¥8,580
- Gucci Rouge à Lèvres Mat 132 Lila Tawny 3.5g ¥6,600
- Gucci Rouge à Lèvres Mat 134 Clara Chestnut 3.5g ¥6,600
- Gucci Rouge à Lèvres Mat 227 Marie Almond 3.5g ¥6,600
- Gucci Rouge à Lèvres Voile 132 Lila Tawny 3.5g ¥6,600
- Gucci Rouge à Lèvres Voile 133 Aida Mocha 3.5g ¥6,600
- Gucci Rouge à Lèvres Voile 132 Emily Burgundy 3.5g ¥6,600
*All prices include tax
Advertising Campaign
Gucci Beauty launches an advertising campaign expressing the new radiant Gucci Glow makeup appeal in a contemporary way. Model visuals feature the skin glow delivered by Gucci Glow Blush and the sophisticated ivory x gold compact. Product-focused visuals show radiant pink, red, and neutral colors spreading kaleidoscope-like, depicting the appeal of Gucci Glow Blush and new lip colors. Each visual pays homage to Gucci's aesthetic, with the Interlocking G motif symbolizing timeless appeal and refined beauty.
Advertising Credits
Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Photographer: Ezra Petronio
Still-Life Images Photographer: Charles Negre, Bart Oomes
Models: Annie Arnander, Victoria Fawole, Yanan Wan
Makeup Artist: Thomas de Kluyver
