A new "Hanamaruobake Mini Bag Charm Collection" (500 yen per play, tax included, five designs) is arriving at capsule toy corners nationwide from late July 2026, courtesy of IP4 Inc.
A Mini Bag-Shaped Keychain Featuring Sanrio's Hanamaruobake
Sanrio's Hanamaruobake is coming to capsule toy machines as a mini bag-shaped keychain.
Hanamaruobake is a mysterious little ghost who hands out a "hanamaru" (gold star) to anyone who's worked hard that day. This design dresses Hanamaruobake up with a ribbon, paired with a lovable, rounded cherry motif.
Beyond clipping it onto a bag as a charm, it also works as a mini pouch. Thanks to its gusseted shape, it holds more than it looks like it should — handy for a lip balm, wireless earbuds, or a charging cable. Each piece also features a different design on the front and back, so both sides are just as cute.
Hanamaruobake Mini Bag Charm Collection Details
- Product: Hanamaruobake Mini Bag Charm Collection
- Release: From late July 2026, rolling out in stages
- Price: 500 yen per play
- Recommended age: 15 and up
- Number of designs: 5 (A, B, C, D, E)
- Materials: Synthetic PU, polyester, POM, nylon, polyester, iron
- Made in: China
- Where to find it: Capsule toy vending machine locations nationwide
Photos shown may differ slightly from the actual product. Information in this release is current as of July 2026.
© 2026 SANRIO CO., LTD. APPROVAL NO. L670885
