A new wagashi is joining Hattendo's lineup. The Hiroshima-born sweets brand, which traces its roots back to 1933, releases the "Shittori Mocchiri Shamoji-Yaki" (Moist & Chewy Rice Paddle Cake) from April 29, 2026 (Wednesday, national holiday). Shaped like the shamoji rice paddle — long regarded as a symbol of good fortune in Hiroshima — the confection marks a return to the brand's wagashi origins.
A Lucky Shape with Deep Hiroshima Roots
In Hiroshima, the shamoji has traditionally been seen as a good-luck charm said to "scoop up fortune," making it a familiar part of local life. Hattendo drew on that cultural symbolism to create a confection that reflects both the region's character and the company's founding spirit: using sweets to bring warmth and cheer to the people around them.
The treats are filled with sweet anko (red bean paste) wrapped in a soft, mochi-like dough with a moist and chewy texture. The gentle sweetness and careful craftsmanship reflect the artisanal "handwork" tradition of the classic wagashi shop.
Designed for Gifting on Special Occasions
The outer packaging features a vivid vermillion that evokes celebratory moments. The individual wrappers, themselves shaped like a shamoji, include space for the giver to write a personal message before handing them over — a thoughtful detail suited to both business gifts and personal celebrations.
These confections are well suited for:
- Business gifts, celebratory events, and congratulatory occasions
- A distinctive Hiroshima omiyage (local souvenir)
- Writing a personal message on the individual wrapper before presenting
Product Details
- Product Name: Shittori Mocchiri Shamoji-Yaki (Moist & Chewy Rice Paddle Cake)
- On Sale From: April 29, 2026
- Where to Buy: Hattendo stores (Hiroshima Prefecture, Osaka Prefecture), service areas, and more
- Price: 5-piece box ¥1,199 (tax incl.) / Single piece ¥238 (tax incl.)
