Valuence Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita), which operates the sports team official auction "HATTRICK Auction" (https://auction.hattrick.world/), announced the launch of the "UPCYCLE GRAMPUS-KUN SPECIAL AUCTION" and sales of upcycled bags, created in collaboration with Nagoya Grampus and TOYOTA UPCYCLE by Toyota Motor Corporation, starting January 13, 2026 (Tuesday).
Commemorating the Upcycle Project with a Special Signed Grampus-kun and Upcycled Bags
Nagoya Grampus is a professional soccer club in the J1 League, with a hometown covering Aichi Prefecture centered on Nagoya City, Toyota City, and Miyoshi City. Since 2020, the club has been actively engaged in SDGs initiatives, developing various activities toward realizing a sustainable society under its community-based philosophy. Meanwhile, "TOYOTA UPCYCLE" launched its project in April 2021 as part of Toyota Motor Corporation's carbon neutrality promotion activities, with the mission of "Creating a starting point for a future where 'Mottainai' (wastefulness) continues to transform into 'something better.'" The project transforms automotive manufacturing waste that is difficult to reuse or recycle into products and services with new value through the power of manufacturing and partnerships. Valuence Japan's "HATTRICK" has been implementing upcycle projects (auctions) in collaboration with sports teams and organizations, as well as artists and movie companies in the entertainment industry.
In the 2023 season, Valuence Japan entered into an SDGs partnership agreement with Nagoya Grampus.
Through this partnership, the company has planned numerous sustainable initiatives, including participatory events, to further delight Nagoya Grampus fans and local communities.
In the "UPCYCLE GRAMPUS-KUN SPECIAL AUCTION" being held this time, an "Upcycled Grampus-kun" manufactured to commemorate the upcycle project by Nagoya Grampus, TOYOTA UPCYCLE by Toyota Motor Corporation, and HATTRICK will be auctioned with direct autographs from all players belonging to the 2025 season (excluding some players). This product is made using waste seat leather materials from Toyota Motor Corporation's manufacturing process that are difficult to reuse or recycle.
Furthermore, upcycled bags manufactured using past uniforms actually worn by players and waste materials from Toyota Motor Corporation's manufacturing process, including seat belts, seat leather, and nylon base fabric used in airbags, which were sold for a limited time last year, will also be available for sale.
HATTRICK will continue to work toward solving environmental issues and creating new circulation in local communities, striving to deliver various initiatives to fans and local communities. Additionally, the company will continue to add value to waste materials generated in society from various perspectives and circulate them, working hard to contribute to the formation of a circular society.
UPCYCLE GRAMPUS-KUN SPECIAL AUCTION Overview
- Auction Period: January 13, 2026 (Tuesday) 6:00 PM to January 18, 2026 (Sunday) 10:00 PM
- Auction Item: Upcycled Grampus-kun
- Auction Page URL: https://auction.hattrick.world/top/3249
※Starting price is from ¥100,000.
※Features direct autographs from all players belonging to the 2025 season (excluding some players).
※Mateus Castro is not included due to his return home for injury treatment. Please note this in advance.
※For details, please check the auction page.
HATTRICK × Nagoya Grampus × TOYOTA UPCYCLE Upcycled Bags Sales Overview
Sales Period: From January 13, 2026 (Tuesday) 6:00 PM
Sales Products:
- GRAMPUS AND TOYOTA UPCYCLE [Nylon Knapsack] ¥23,000 (tax included)
- GRAMPUS AND TOYOTA UPCYCLE [Docking Nylon Tote Bag] ¥30,000 (tax included)
- GRAMPUS AND TOYOTA UPCYCLE [Leather Knapsack] ¥33,000 (tax included)
- GRAMPUS AND TOYOTA UPCYCLE [Docking Leather Tote Bag] ¥40,000 (tax included)
Sales Page URL: https://members.hattrick.world/team/2
※Since uniforms actually used and waste materials are used as materials, there may be dirt and scratches.
※Sales will end when stock runs out.
※For details, please check the sales page.
Design Production by ConcePione Led by Takuto Ipposhi
The product design and key visual production for this project were handled by ConcePione, a design agency led by Takuto Ipposhi.
They have transformed waste materials from cars and sports teams into valuable items through the power of design.
About Takuto Ipposhi
CEO of design agency ConcePione
Active in many design projects as one of Japan's leading Generation Z creators.
After graduating from high school, he traveled to Europe and worked as a designer for domestic and international fashion brands before becoming independent.
As a graphic designer, he has designed many logos and advertising graphics, and currently works as a brand strategy director, handling everything from narrative construction and concept design to visual design production.
Website: https://concepione.com/
About TOYOTA UPCYCLE
Launched in April 2021 with the mission of "Creating a starting point for a future where 'Mottainai' continues to transform into 'something better,'" as part of Toyota Motor Corporation's carbon neutrality promotion activities. First, the project is developing initiatives to transform waste materials from automotive manufacturing processes that are difficult to reuse or recycle into products and services with new value through the power of manufacturing and partnerships. In the future, the project aims to integrate not only car-related materials but also wastefulness waste from the entire manufacturing industry, converting and circulating them into necessary products and services for society, contributing to the further spread of ethical culture.
Website: https://global.toyota/newbiz/toyotaupcycle/
About HATTRICK
A business operated by Valuence Japan Co., Ltd. with the mission "Creating a sustainable future together with challengers." It operates two services: "HATTRICK Auction," which auctions items of high rarity value related to challengers, and "HATTRICK Members," a D2C platform that directly connects challengers with fans. It is expanding as a new service that supports challengers such as athletes and artists while connecting fans' feelings and co-creating new value.
- HATTRICK Auction: https://auction.hattrick.world/
- HATTRICK Members: https://members.hattrick.world/
