New Balance is returning as an official partner of the Nagoya Women's Marathon 2026, Nagoya Women's Wheelchair Marathon 2026, and Nagoya City Marathon 2026, all taking place on Sunday, March 8 at Vantelin Dome Nagoya. To celebrate, the brand is expanding its booth significantly at the Nagoya Women's Marathon EXPO 2026, held over three days from Friday, March 6 to Sunday, March 8, inside Vantelin Dome Nagoya.
EXPO Special Contents
Fresh Foam X 860 v15 — EXPO Exclusive Model
A special limited-edition version of the Fresh Foam X 860 v15 will be available exclusively at the EXPO venue. The design is inspired by this year's event collection motif — "seigaiha" (青海波), a wave-like pattern that symbolizes good fortune spreading outward — rendered in a vibrant pink colorway said to evoke the joy and excitement of crossing the finish line.
- Item number: W860 (women's)
- Color: 56N (Pink)
- Width / Size: D / 22.0–26.5 cm
- Price: ¥18,920 (tax included)
Available at the EXPO venue only, in limited quantities. Sales end when stock runs out.
Huddle & Cheer Up
At the New Balance booth, runners can join a circle cheer session before the race — a special performance designed to unite the crowd, raise voices together, and build the collective excitement that comes with being part of the event.
Apparel Customize
Customers who purchase eligible products can choose from a selection of designs and have their items customized on-site at the booth, creating a one-of-a-kind race souvenir unique to the Nagoya Women's Marathon.
Declare Wall & Name Wall
The "Declare Wall" lets runners write down their goals, aspirations, or personal messages and post them on display for all to see. The "Name Wall" features the names of all race participants — a great spot to find your own name and snap a photo.
Fashion Show "GO RUNWAY × GO WOMEN"
Following last year's success, a fashion show will be held at the EXPO venue on Saturday, March 7 — the day before the race. Models wearing New Balance apparel will take to the runway set against the backdrop of the marathon's finish area.
Photo Call
A photo call spot is set up at the New Balance booth so runners can capture the pre-race excitement with friends. A great way to mark the occasion and share it on social media.
Special Smoothie Bar
The New Balance original kitchen car will be serving special smoothies — including healthy options and energy-boosting varieties loaded with natural sugars — perfect for fueling up ahead of race day. Discounts are available via the New Balance official LINE mini app ticket.
After Party
After the race, the New Balance booth at the EXPO venue will host an after-party to celebrate all finishers.
Cheers with Baccarat
Finishers will receive a complimentary non-alcoholic drink (sparkling), which they can enjoy in the Baccarat tumbler included with race completion awards. Raise a glass to each other's achievements.
Finisher Customize
Customers who purchase eligible products at the booth can have a "finisher" engraving stamped on their items as a lasting memento of completing the marathon. First come, first served.
Recovery Food
The New Balance original kitchen car will also offer recovery food at the after-party to help replenish energy after the race. Limited quantity, first come, first served.
Finisher Photo Frame
A service to create personalized digital finish certificates is available. Runners can add their race photo and finish time to produce a custom certificate on the spot.
New Balance Nagoya Store Special Contents (February 27 – March 8)
The official New Balance store "New Balance Nagoya," located in Sakae, Nagoya, is offering special in-store programs for marathon participants throughout the week leading up to race day.
"Musubu" My Goal (February 27 – March 8)
Runners registered in the Nagoya Women's Marathon can write their goals or personal intentions on an ema (wishing plaque) when they visit the store before the race. On race day, that same ema is presented back to them — a symbolic way to reconnect with their resolve at the finish line.
Start-line Confidence (February 27 – March 8)
Individual counseling sessions are available with running specialists to help address any pre-race concerns. Whether it's questions about gear, strategy, or nerves, the goal is to help runners feel prepared and confident heading into the event. Reservations available at https://nb-event.stores.jp/reserve/nbstore/4382523
Race-eve Ready (March 7)
On the day before the race, New Balance staff are on hand to help with any last-minute questions — from shoe fit concerns to guidance on what to bring for a first full marathon. Anyone is welcome to drop in and ask.
Relax & Comfort
Foot care services, shoe condition checks, and insole recommendations are offered in-store — available for pre-race relaxation and post-race recovery alike. A shoe care service is also available after the race.
I Praise Me (March 8)
On race day, runners can choose a message for themselves from a selection of words, and receive it along with flowers — a small but meaningful way to celebrate having taken on the challenge.
New Balance Nagoya
Centrise Sakae, 3-3-21 Sakae 3-chome, Naka-ku, Nagoya, Aichi
Hours: 11:00 AM–7:00 PM
https://company.newbalance.jp/store/official-store/nagoya
Cheer Zone at the 35km Mark
On race day, a New Balance-produced cheer zone will be set up near the "Sakuradori Hisaya Nishi" intersection at the 35km mark — approximately 7km from the full marathon finish. Located at one of the course's toughest points, the cheer zone features a brass band, cheerleaders, and cheer squads to encourage runners pushing toward the final stretch.
For full details on the Nagoya Women's Marathon 2026 limited collection, visit:
https://shop.newbalance.jp/nwm-running/
Special campaign page:
https://shop.newbalance.jp/lp-running-nwm.html
