HIROFU Adds a New Red-Brown "DATES" Color to Its CESTA Leather Bag Series on September 30

A new color is joining the CESTA series from HIROFU, a women's bag brand of the World Group. The new "DATES" color goes on sale on Wednesday, September 30, 2026, at the online store and HIROFU stores nationwide.

CESTA, a Long-Selling Series Also Popular as HIROFU's Entry Line

HIROFU is a leather brand that offers shoes, bags, and small accessories, mainly through department stores across Japan. Since its founding in 1978, it has put forward a basic style built on the concept of Simple, Minimal, and Contemporary, one that is not swayed by the times or trends.

CESTA is a bag series made in Japan from generously thick cowhide. It is deliberately left unlined and finished to be lightweight, with a construction that brings out the natural texture of the material and a simple, timeless design that does not depend on trends. Many customers own it in more than one color or model, and it has remained one of HIROFU's staple bags for years.

CESTA bags in the new DATES color

"DATES," a Deep, Exotic Red-Brown Reminiscent of the Date Palm

The new "DATES" is an exotic red-brown reminiscent of the date palm. It brings a reddish brown that has been gaining popularity in recent years to CESTA's simple, refined design.

Paired with colors such as light blue, brown tones, or lemon yellow, it makes for a seasonal look. Worked into outfits with items like dresses or sneakers, it subtly elevates a casual look. Combined with black or dark navy, it gives a ladylike, poised impression.