HIROFU (ヒロフ), the ladies' bag brand by World Group's Hirofu Co., Ltd., is adding two new colors, "Willow" and "Cheddar," to its original Soft Vacchetta leather line starting August 12 (Wednesday), available at the online store and HIROFU shops nationwide.
About HIROFU
HIROFU is a leather brand that carries shoes, bags, and accessories, centered around department stores nationwide. Since its founding in 1978, the brand has maintained a concept of Simple, Minimal, and Contemporary — proposing a basic, timeless style that remains unaffected by trends.
Soft Vacchetta: HIROFU's Original Leather
HIROFU's original leather, Soft Vacchetta, is prized for its natural leather texture. Supple yet full of body, the material lets the natural character of the leather come through, deepening in richness with use and developing its own expression alongside everyday life.
Two new colors have now joined the Soft Vacchetta bags and small goods lineup.
The new arrivals are "Willow," a refreshing green, and "Cheddar," a rich, warm yellow. Striking yet easy to style, both colors bring fresh accents to outfits through the transition from midsummer into fall.
Willow: A Fresh, Composed Green
"Willow" is a green reminiscent of the freshness of willow leaves. Its soft shading adds depth, and the shade is lighter to carry than khaki while still soft and supple. It lends outfits a relaxed ease while keeping a composed impression.
VITA Tote Bag S — ¥66,000 (tax included)
PRATICA Coin Case — ¥27,500 (tax included)
Cheddar: A Modern Accent
"Cheddar" is a warm yellow reminiscent of cheese. Adding just one piece in this color lifts an outfit into something more modern, giving it a standout accent. It pairs naturally with denim as well as with camel tones, suiting a wide range of styling.
VITA Shoulder Bag S — ¥71,500 (tax included)
SEMPRE Bifold Wallet — ¥49,500 (tax included)
Willow and Cheddar combine lightness with depth, letting wearers enjoy the changing seasons while adding a new expression to everyday outfits.
Where to Buy
Online Store: https://store.world.co.jp/s/brand/hirofu/
Social Media
Instagram: @hirofu_official
LINE: https://lin.ee/JScHdm2
