HOCUS POCUS, a donut laboratory with two locations in Tokyo, is introducing a new June menu built around fresh seasonal flavors. The centerpiece is "Mochi Peach," an eat-in-only donut that pairs a signature stretchy, chewy dough with sweet, juicy peach — available starting June.
Eat-In-Only Chilled "Mochi Peach" (No Takeout)
[Fried] Mochi Peach — ¥750
The defining feature of "Mochi Peach" is its delicate, stretchy dough that bounces and pulls in a uniquely satisfying way. To preserve both the texture and the fresh juiciness of the peach, the donut is served thoroughly chilled. Because the characteristic chewiness fades as the temperature rises, it is offered exclusively for eat-in and is not available for takeout. Guests can enjoy the cold first bite paired with peach-scented butter cream whip during their visit.
More June Additions: Specialty Shaved Ice and Aromatic Donuts
Alongside "Mochi Peach," several more new eat-in items join the June menu.
Espresso and Chestnut (Special Shaved Ice) [Nagatacho Location Only] — ¥1,500
Available exclusively at the Nagatacho location, this specialty shaved ice features a base of freshly extracted espresso and milk made to order. Topped with sweet chestnuts and caramelized pecans, with red beans tucked inside, it launches in late June on weekends only.
[Baked] An Butter Rose — ¥720 (Eat-In Only)
A classic an-butter sandwich of sweet red bean paste and salted butter, elevated with the elegant fragrance of rose for a refined finish.
[Steamed] Pear — ¥650
A donut infused with the sweet, rich aroma of Western pear. The scent blooms from the very first bite and leaves a long, lingering finish.
May 28–30: Limited Collaboration Donuts for the reoa POP-UP STORE
Before the June menu kicks off, HOCUS POCUS will host the first-ever POP-UP STORE of fashion brand reoa (Director: Yumiko Seki) from May 28 (Thu) to May 30 (Sat). Three limited collaboration donuts inspired by the brand's aesthetic will be on sale exclusively during those three days. These items will not be available from June onward.
[Baked] Blueberry Chocolate (reoa Logo) — ¥610
A moist baked donut with chocolate and sweet-tart blueberry, accented with fresh dill for a sophisticated, adult-leaning flavor. Features the reoa logo design. Nagatacho location only.
[Steamed] Strawberry (Yumineко) — ¥610
A fluffy steamed donut layered with the floral scent of strawberry tea, finished with the gentle sweetness of white chocolate. The adorable cat motif is a nod to the "a little cute" spirit of reoa's world. Nagatacho location only.
[Fried] French Cruller Kiwi — ¥700
Refreshing kiwi — a favorite fruit of director Seki — combined with toasted macadamia nuts and finished with butter cream whip. Omotesando location only.
Store Information
HOCUS POCUS Nagatacho
Address: Nagatacho GRID 1F, 2-5-3 Hirakawachō, Chiyoda City, Tokyo
Access: 2-minute walk from Exit 4 of Nagatacho Station (Tokyo Metro)
Hours: Weekdays 11:00 AM–6:00 PM / Weekends & Holidays 12:00 PM–6:00 PM
HOCUS POCUS Omotesando
Address: Naitō Omotesando Building 4F, 6-1-4 Jingumae, Shibuya City, Tokyo
Access: 7-minute walk from Meiji-jingumae (Harajuku) Station (Tokyo Metro)
Hours: 11:30 AM–6:00 PM
Instagram: https://www.instagram.com/hocuspocus_donuts/
