HOGAN Athletic ¥72,600 (tax included) H5.6cm Calf leather
A special pop-up event for the 2026 Spring/Summer collection opens, drawing inspiration from moments spent walking through the streets of Milan in spring. The space captures the atmosphere of a newsstand on a street corner, expressing the fleeting moments when daily rhythms slow down and the air filled with passersby. The soft color palette and light mood of the collection blend with Milan's sophisticated yet natural beauty throughout the space.
The event features the Japan-exclusive color of HOGAN's iconic "H Stripes" sneaker, a bestselling style. Additionally, the new "HOGAN Athletic" sneakers make their debut with their colorful and striking appearance. The lightweight comfort and vibrant color palette add a fresh accent to spring and summer styling.
The pop-up also marks the launch of HOGAN's personalization service. Visitors can customize their own unique pair by combining their choice of shoelaces, charms, and letters. This special experience allows you to create a new HOGAN style every day, matching your mood and outfit.
HOGAN Athletic ¥72,600 (tax included) H5.6cm
HOGAN Athletic ¥72,600 (tax included) H5.6cm
HOGAN Athletic ¥72,600 (tax included) H5.6cm
HOGAN Athletic ¥72,600 (tax included) H5.6cm
HOGAN Athletic ¥72,600 (tax included) H5.6cm
HOGAN H Stripes ¥72,600 (tax included) H5.8cm ※Japan-exclusive color
Event Period: February 11 (Wed/Holiday) to 24 (Tue), 2026
Venue: Isetan Shinjuku Main Building 2F Women's Shoes / Main Promotion
About HOGAN
Established in 1986 as one of the Tod's Group brands, HOGAN has been at the forefront of the casual luxury scene for many years. The brand specializes in clean, sharp, and sophisticated relaxed urban styles, always valuing trends and excellence. Made from high-quality materials, HOGAN products aim to be timeless items that continue to shine into the future.
Official Website: HOGAN.COM
Official Instagram: @HOGANBRAND
