HOHO HOJICHA Specialty Tea Shop to Open 14-Day Pop-Up at JR Kyoto Isetan Starting July 8

HOHO HOJICHA, a roasted green tea (hojicha) specialty shop based in Uji, Kyoto, is setting up a pop-up store at JR Kyoto Isetan, the department store directly connected to Kyoto Station. Running for 14 days from July 8 to 21, 2026, the pop-up will bring together the brand's signature lineup of hojicha-based sweets, teas, and beverages — including the store debut of a new hojicha pudding.

Debut Product: Gokujo Hoho Pudding

Gokujo Hoho Pudding in a teapot-shaped jar

A new product makes its first-ever appearance at this pop-up. The Gokujo Hoho Pudding (¥781 including tax) is a smooth, richly flavored hojicha pudding made with tencha* stems, using a proprietary heating technique that eliminates the need for preservatives while enabling long-term storage at room temperature.

The pudding comes packaged in a charming teapot-shaped jar, making it suitable both as a personal treat and as a gift.

*Tencha refers to the tea leaves used as the raw material for matcha.

Hoho Brownie

Single piece: ¥351 / 4-piece set: ¥1,401 / 8-piece set: ¥2,801 (all tax included)

A baked confection made with an abundance of hojicha powder selected by a tea master. It has a light, melt-in-the-mouth texture paired with the toasty aroma of roasted tea and the smooth depth of chocolate. Individually wrapped for easy sharing, it works well as a home treat or a gift.

Premium Hojicha Castella

Half-loaf (5 slices): ¥1,481 (tax included)

HOHO HOJICHA's most popular product uses premium tencha hojicha powder carefully sourced by a Kyoto Uji tea master, baked by a Kyoto castella artisan into a light, fluffy cake that fills the mouth with a fragrant roasted aroma and gentle sweetness. It pairs well with hot hojicha, black tea, or Japanese tea, and can be stored at room temperature for extended periods, making it an ideal souvenir to send to friends and family farther away.

Award-Winning Hojicha: Yorokobi no Hojicha

Yorokobi no Hojicha award-winning tea bags

Teabag 15-pack: ¥1,281 / 6-pack: ¥581 (tax included)

Japan Tea Award Platinum Prize (2021)
Japanese Tea Selection Paris Bronze Prize (2022)

This hojicha is made from tencha stems sourced from across Japan, offering an elegant aroma and a clear, refined flavor with a gently lingering sweetness. Available in easy-to-use teabag format, it comes packaged in a decorative tea box that also works as a gift item.

Tea Box Series — Full Lineup at the Pop-Up

In addition to Yorokobi no Hojicha, the pop-up will carry the full tea box series (15-bag sets), including:

Shiawase no Hojicha (¥1,181): Rich aroma with a clean, refreshing finish
Kiwami no Hojicha (¥1,381): Deeply roasted with a bold, full-bodied taste
HOHOCHA (¥1,481): Fragrant and gentle on the palate

Hojicha Honey

Gokujo Hojicha Mitsu hojicha honey syrup

¥981 (tax included)

A rich hojicha syrup made from high-quality tencha stems that are slow-roasted and ground into a powder. It can be drizzled over ice cream or yogurt, or mixed with milk to make a hojicha latte. Made without artificial sweeteners, colorings, or preservatives, and very low in caffeine, making it suitable for a wide range of people.

Hojicha Latte Series

Hojicha latte series

From left: Hojicha Chocolate Latte (¥781) / Hojicha Latte (¥731) / Gokujo Tencha Hojicha Latte (¥831) — all tax included

Lightly sweetened and easy to drink, this powdered latte series dissolves in hot water for a quick cup at home. Mixing with warm milk brings out a richer, creamier flavor. The Gokujo Tencha Hojicha Latte uses high-grade tencha for a stronger roasted aroma. The Hojicha Chocolate Latte blends generous amounts of cocoa powder with hojicha, creating a deep harmony of bittersweet cacao and toasted tea.

Hojicha Powder

Three roast levels are available — light, medium, and deep — in both can (¥881) and bag (¥1,481) formats (tax included). Light roast has a mild, refreshing character; medium is balanced and mellow; deep roast delivers bold, intense flavor. Suitable for making lattes or for use as a baking ingredient and topping on desserts.

Hojicha Stick

10-pack: ¥1,181 (tax included)

Single-serve stick packets made from carefully selected, precisely roasted tea leaves. Just add hot or cold water for a fragrant cup of hojicha anywhere. Low in caffeine, making it an option before bedtime as well.