Jimmy Choo Unveils "Paradise Cove" Campaign for the Riviera 2026 Capsule Collection

Published: March 30, 2026
Jimmy Choo Unveils "Paradise Cove" Campaign for the Riviera 2026 Capsule Collection

Jimmy Choo has unveiled the Riviera 2026 campaign titled "Paradise Cove," a sun-drenched visual story that channels effortless French Riviera energy into the setting of modern Malibu. From barefoot strolls to pier moments and golden-hour views of the sea, the campaign captures a beautifully lived summer. The Riviera 2026 Capsule Collection, according to the brand, is not merely a collection or a destination — it is a reflection of a state of mind.

Jimmy Choo Riviera 2026 Campaign

The Collection

Raffia textures and gingham check prints form the heart of the Riviera 2026 Capsule, reinterpreting the romance and nostalgia of the Riviera through a contemporary lens.

The LISS sandal features a comfortable 35mm micro heel, adorned with a delicate ribbon in gingham check and a wrap detail inspired by a scarf tied around a bag handle. The LIVI wedge sole and pump styles carry the same scarf-inspired ribbon motif, combining elegance and ease into a soft, feminine signature. The BAY flat shoe goes for texture and handcrafted appeal, with a flex canvas upper finished with hand-applied fringe.

Jimmy Choo Riviera 2026 Capsule Collection footwear and bags

New bag silhouettes also make their debut in the capsule. The RIVIERA TOTE MINI is a handmade piece crafted from woven raffia with fringe detailing. The CALLIE MAXI takes Jimmy Choo's signature evening style and reinterprets it in a refined, oversized format designed for versatility throughout the day. Classic house signatures round out the lineup: the BON BON and CINCH bags appear in gingham check and raffia-inspired materials.

Campaign Credits

  • Creative Director: Sandra Choi
  • Image Director: Kerry Haynes
  • Photographer: Henrik Purienne
  • Model: Camille Chifflot
  • Stylist: Ben Perriera
  • Senior Art Director: George Yandell
  • Film: Dimitri Basil, Cooper Roussel
  • Hair & Make Up: Homa Safar
  • Manicurist: Emi Kudo
  • Production: The Production Club

Availability

The Jimmy Choo Riviera 2026 Capsule Collection is available now at Jimmy Choo boutiques and the online store.