Jo Malone London Hosts Limited-Time Pop-Up "English Pear Festival"

Published: March 11, 2026
Jo Malone London Hosts Limited-Time Pop-Up "English Pear Festival"

British fragrance lifestyle brand Jo Malone London is holding a three-day pop-up event, "English Pear Festival," from Thursday, March 26 through Saturday, March 28, 2026.

Over three days, visitors can experience the world of Jo Malone London's iconic "English Pear" through all five senses, with new everyday items also on offer to expand the fragrance story even further.

Welcome to a British Spring Orchard

Step inside the venue and you enter a British spring festival that captures the warmth of an orchard. Wild flowers lining the paths, grass swaying in the breeze, sun-faded tents. Wrapped in the sweet scent of pear, the event space takes visitors on a journey through two "English Pear" fragrances: English Pear & Freesia and English Pear & Sweet Pea.

Experience Contents

A variety of sensory activities are on offer to heighten the festival atmosphere. Guests can try tattoo sticker experiences using motifs of their choice, or bohemian accessory-inspired self hair styling sessions — playful touches that add a festival-worthy flair to any look.

Tarot cards serve as inspiration for personalized fragrance layering suggestions. The two pear-inspired scents, paired with the messages drawn from the cards, take on new and unexpected expressions. Like discovering music by chance at a festival, guests can enjoy an unexpected harmony of fragrances.

The venue also features a photo spot inspired by a British spring orchard, as well as the "One Pear in Every Bottle" game — a signature element of the English Pear world. Surrounded by the fragrance universe, guests can enjoy a memorable time amid the excitement of the festival.

Exclusive Purchase Gifts at the Event Venue ※Gifts 1–3 cannot be combined

1. Purchase of ¥11,000 (tax included) or more

Receive a complimentary original hair comb with the purchase of a qualifying Hair Mist product.

2. Purchase of ¥18,000 (tax included) or more

Receive a complimentary original English Pear key chain.

3. Purchase of ¥26,500 (tax included) or more

Receive a complimentary original denim tote bag and embroidered patch.

4. Limited Edition Box

Additionally, purchases of ¥18,000 (tax included) or more that include English Pear products, comprising two or more items, will be wrapped in a limited-edition design box.

Event Details

Jo Malone London "English Pear Festival"

Dates: Thursday, March 26 – Saturday, March 28, 2026

11:00 AM – 9:00 PM (Final day, March 28 only: until 8:00 PM)

*Last entry 30 minutes before closing

Venue: Yodobashi J6 Building

6-35-6 Jingumae, Shibuya-ku, Tokyo

Admission: Advance reservation required, free entry

Reservations open from Thursday, March 12

*Walk-ins welcome on the day, though wait times may occur during busy periods.

Reservations and details: https://www.jomalone.jp/englishpear2026-popupevent