JR Tokai is launching the "Yes, let's go to Kyoto." 2026 Spring Campaign from February 10 (Tuesday) through April 30 (Thursday). This year's campaign focuses on "Spring Flowers," offering special tourism experiences where visitors can enjoy heartwarming moments among Kyoto's temples, shrines, and landscapes adorned with cherry blossoms, camellias, and plum blossoms.
The campaign features special spring visits to 8 temples and shrines, including Toji Temple, Daigoji Temple, and Tsubaki-dera Jizoin Temple. In a first-time collaboration between NAKED, Inc. and "Yes, let's go to Kyoto.," the campaign presents a nighttime cherry blossom art illumination event at the World Heritage site Daigoji Temple, digitally recreating Toyotomi Hideyoshi's legendary "Daigo Flower Viewing" with a modern twist. Additionally, "Toji Moon Corridor" will be specially held, where bamboo lanterns illuminate the World Heritage site Toji Temple.
Daigo Flower Viewing Image
The campaign also offers diverse plans to experience Kyoto's unique charm through all five senses, including spectacular spring scenery aboard sightseeing boats and the Sagano Romantic Train, and experiences that help preserve local resources while enjoying them. Come and enjoy special moments and blissful times in spring Kyoto, colored by cherry blossoms, camellias, and plum blossoms through this campaign.
For details, please visit the "Yes, let's go to Kyoto." special website: https://souda-kyoto.jp/other/spring2026/
Special Temple Visits to Explore Kyoto's Spring Temples with Private Access and Early Entry
The campaign offers "Special Visits" (by advance reservation, limited capacity) at 8 representative flower viewing temples and shrines in Kyoto, featuring early entry, access to non-public areas, and private after-hours viewings. Visitors can enjoy luxurious time while avoiding crowds, from viewing in the crisp early morning air to nighttime illuminations and special openings of normally closed areas. Myoshinji Taizoin Temple and Tsubaki-dera Jizoin Temple offer special guided plans, providing deeper opportunities to experience the temples' appeal.
Participating Facilities:
Cherry Blossoms: ①Toji Temple, ②Byodoin Temple, ③Ninnaji Temple, ④Daigoji Temple Garan, ⑤Daigoji Temple Reihokan Museum, ⑥Myomanji Temple (Special Opening of Sakura Mountain), ⑦Heian Shrine (Non-public Garden Areas), ⑧Myoshinji Taizoin Temple (with guide)
Daigoji Temple Reihokan Museum
Ninnaji Temple
Camellias: ⑨Tsubaki-dera Jizoin Temple (with guide)
Tsubaki-dera Jizoin Temple
Implementation Period:
March 14 (Sat) to April 12 (Sun)
*Plans and implementation periods vary by temple and shrine.
*Each day has a limited number of reservations available, and bookings will close when capacity is reached.
*Reservations can be made through "EX Trip Packages" and "EX Advance Reservations."
*Membership registration with "Express Reservation" or "Smart EX" is required for booking. For details, please visit the website: https://jr-central.co.jp/ex/
*For more information, please visit the "Spring Special Visits" special website: https://souda-kyoto.jp/plan/spring_sp/index.html
Night Events Illuminating Spring Kyoto
①NAKED, Inc. × "Yes, let's go to Kyoto." Night Cherry Blossom Art Illumination Event "Daigo Flower Viewing"
In a first-time collaboration between NAKED, Inc. and "Yes, let's go to Kyoto.," this event reconstructs the legendary lavish banquet "Daigo Flower Viewing" once held by Toyotomi Hideyoshi at the World Heritage site Daigoji Temple using cutting-edge digital art. This interactive nighttime cherry blossom art illumination event, utilizing projection mapping, creates an overwhelming sense of immersion that draws visitors into historical narratives. Additionally, special presentations created in collaboration with the "Yes, let's go to Kyoto." campaign will be featured. With "EX Advance Reservations," tickets can be purchased 400 yen cheaper than on-site prices, whether purchased in advance or on the day.
Daigo Flower Viewing Poster
Implementation Period: March 27 (Fri) to April 12 (Sun), 6:30 PM to 9:30 PM (Last entry: 8:50 PM)
Location: Daigoji Temple (Garan Area)
Prices:
- Weekdays: 1,800 yen (regular ticket) / 1,400 yen (EX member price)
- Fridays, Saturdays, Sundays, and holidays: 2,000 yen (regular ticket) / 1,600 yen (EX member price)
②Bamboo Lantern Illumination "Toji Moon Corridor" - Drawing Over 70,000 Visitors
The planning team behind "Arashiyama Moon Illumination," which attracted over 70,000 visitors in autumn 2025, specially presents "Toji Moon Corridor" at the World Heritage site Toji Temple. This light event uses the soft glow of bamboo lanterns to illuminate the nighttime temple grounds fantastically. Visitors can enjoy this mystical bamboo light illumination against the backdrop of the vast grounds featuring the five-story pagoda, the tallest wooden structure in Japan. Advance online ticket sales are exclusively available through "EX Advance Reservations."
Toji Moon Corridor Poster
Implementation Period: February 11 (Wed, Holiday) to March 11 (Wed), 6:00 PM to 9:00 PM (Last entry: 8:30 PM) *Excluding March 4 (Wed)
Location: Toji Temple
Price: 1,500 yen
Special Tourism Content to Enjoy Kyoto's Diverse Charms
①Limited-Edition Cut-Paper Goshuin Featuring Spring Flowers
Special products combining artistic cut-paper goshuin (temple stamps) and temple visits featuring motifs of cherry blossoms, camellias, and plum blossoms symbolizing temples and shrines such as Jonangu Shrine, Myoshinji Taizoin Temple, and Reikanji Temple are now available through "EX Trip Packages" and "EX Advance Reservations."
Participating Facilities: Jonangu Shrine, Mimuroto-ji Temple, Reikanji Temple, Rokkakudo (Choho-ji Temple), Myoshinji Taizoin Temple, Hirano Shrine
Jonangu Shrine Cut-Paper Goshuin
Myoshinji Taizoin Temple Cut-Paper Goshuin
Reikanji Temple Cut-Paper Goshuin
②Enjoying Spring Scenery from the Best Seats on "Sightseeing Boats and Trolley Trains"
Spring Kyoto: "Okazaki Cherry Blossom Corridor Jikkoku Boat Tour" on the Lake Biwa Canal
"EX Advance Reservations" offers exclusive reservation slots for this boat journey viewing the cherry blossom-lined scenery along the Lake Biwa Canal in the Okazaki area. Enjoy cherry blossom viewing from the boat on this approximately 25-minute round trip journey from Nanzenji Funadamari Pier to Yebikawa Dam, touring famous cherry blossom spots.
Okazaki Cherry Blossom Corridor Jikkoku Boat
Spring Sagano Romantic Train Journey with Arashiyama Sweets from "zarame" Kyoto Cotton Candy
A special plan combining the Sagano Romantic Train touring the spring Hozu River valley with Kyoto cotton candy from "zarame," a popular specialty shop in Arashiyama. Savor the train's scenic views including cherry blossom tunnels and clear streams along with cotton candy made using Kyoto-sourced ingredients.
Sagano Romantic Train
③"Kyoto Sustainable Tourism" - Caring for Hearts and Communities
*About Kyoto Sustainable Tourism
This is an initiative by "Yes, let's go to Kyoto." that stays close to local communities and travelers, promoting sustainable tourism through environmental considerations and planning of sustainable tourism content.
[Temple Experience!] Learn and Enjoy at Kyoto Nishiyama Shoho-ji Temple: "Kyoto Bamboo Shoot" Digging Experience
In the Kyoto Nishiyama area, one of the "Kyoto bamboo shoot" production regions, visitors can experience a dharma talk by monks and bamboo shoot digging with local farmers at Shoho-ji Temple nestled at the foot of the mountains. This luxurious spring-only experience allows you to taste fresh bamboo shoots on-site and take some home.
Bamboo Shoot Digging Experience Image
Special Spring Kyoto Projects
①Flower Festival at a Temple Associated with Ono no Komachi: Zuishin-in Temple "Flower Room"
The popular project "Flower Room," now in its fifth year with favorable reviews, will be held again this year. At Zuishin-in Temple, associated with Ono no Komachi, enjoy the spectacular collaboration between the vivid colored fusuma paintings "Gokugesai Ume Nioi Komachi Ezu" adorning the Noh room and fresh spring flowers filling the space.
This project introduces new features including "NAKED Flower Fortune" (limited quantity) available on Fridays, Saturdays, Sundays, and holidays only, and a temple visit plan with tea candles made from "Loss Flowers®," utilizing discarded flowers, proposing sustainable ways to enjoy flowers. Limited-quantity postcards and stickers will be given as gifts for SNS posts and survey responses (while supplies last).
*Loss Flower® is a registered trademark of RIN Corporation.
Implementation Period: February 2 (Mon) to March 13 (Fri)
Location: Zuishin-in Temple
Flower Room Image
②"Kyoto Smart Marche" Supporting Comfortable Spring Kyoto Tourism
To alleviate congestion during the spring tourism season and support comfortable Kyoto tourism, "Kyoto Smart Marche" will be set up for a limited time inside the Kyoto Station Shinkansen ticket gates. Information cards summarizing travel routes to major tourist areas that help avoid congestion, recommended access methods using subways and trains, and information about nearby attractions will be distributed. This supports creating tourism plans that allow visitors to enjoy Kyoto comfortably according to their travel purposes and time schedules.
Implementation Period: March 13 (Fri) to April 12 (Sun)
Location: Inside Kyoto Station Shinkansen ticket gates
Kyoto Smart Marche Image
For details and the latest information, please visit the "Yes, let's go to Kyoto." campaign special website: https://souda-kyoto.jp/other/spring2026/
*All images are for illustrative purposes.
