Korean skincare brand LAGOM is adding a fresh yuzu scent to two of its cleansers. The morning Gel-to-Water Cleanser, the brand's most popular face wash, which cleanses quickly with a water-like gel, and the evening Micro Foam Cleanser, which removes makeup with dense, whipped-cream-like foam, will go on sale in limited quantities from Friday, October 9, 2026. The yuzu scent is inspired by yuzu grown in plenty of sunshine, with a fresh, positive character.
Gel-to-Water Cleanser (YZ) — Morning Face Wash
Size and price: 220 mL, ¥2,420 (tax included)
A clear, comfortable cleanse for moisturized skin, with a dewy yuzu scent to freshen up morning washing time.
This gel-type morning cleanser removes the sebum and impurities that surface on the skin overnight. Spread on the skin, it quickly turns into water with a light feel, leaving the skin refreshed and dewy. It contains AQUALICIA®*, an ingredient focused on the skin's moisture retention, so the skin feels smooth and moisturized after washing. It can also be used in the evening as a light makeup remover. The scent centers on clean, fresh yuzu, balanced with fresh herb and woody nuances.
POINT 1: Simple steps that save time
Just spread it on dry skin and rinse. It needs no lathering and is quick, like washing with water alone. Applying skincare or makeup in the morning without first cleansing the skin can lead to skin troubles. LAGOM's Gel-to-Water Cleanser also removes the sebum that water alone cannot lift, while leaving skin moisturized afterward. It can be used on a wide range of skin types, including dry, oily, and sensitive.
POINT 2: A plump gel that turns into a moisturizing water
A product that is water from the start is hard to spread on the skin and drips. A product that stays a gel remains on the skin longer and takes more time to rinse off. LAGOM's Gel-to-Water Cleanser overcomes both drawbacks, and there is a reason behind its transformation from gel to water.
POINT 3: Dewy cleansing, even for sensitive skin
A water-based formula with naturally derived surfactants cleanses sensitive skin gently. AQUALICIA®*, an ingredient focused on the skin's moisture retention, leads skin toward a healthy state and stops the vicious cycle of cleansing that dries the skin out.
Key ingredients
- AQUALICIA®*: Supports the skin's moisture retention.
- Soapberry Fruit Extract: Helps condition the skin.
- Soapwort Leaf Extract: Helps condition the skin.
How to use
Take a cherry-sized amount and spread it over the entire face (avoiding the eye and mouth areas) on dry skin. Stroke lightly, as if massaging, to lift away dirt, then rinse thoroughly with lukewarm water.
Micro Foam Cleanser (YZ) — Face Wash and Makeup Remover
Size and price: 150 mL, ¥2,200 (tax included)
A cleansing foam with a fresh yuzu scent that envelops the skin in microbubbles.
This evening cleanser is washed with thick, fine-textured foam that feels like whipped cream. It cleans away makeup as well as sebum built up in the pores and fine dust. It contains AQUALICIA®*, so the skin stays moisturized after washing, and a second cleanse (double cleansing) is not needed. Like the Gel-to-Water Cleanser, the scent centers on clean, fresh yuzu, balanced with fresh herb and woody nuances.
POINT 1: Microbubbles that catch pore dirt
Fluffy microbubbles combine the smoothness of whipped cream with the cleansing power of clay powder, thoroughly removing fine impurities such as pore dirt.
POINT 2: Protects sensitive skin while removing dirt thoroughly
Naturally derived cleansing agents were chosen to balance strong cleansing power with gentleness on the skin. The skin stays moisturized after washing, and its protective barrier is kept intact.
POINT 3: Healthier skin with every wash
AQUALICIA®*, an ingredient focused on the skin's moisture retention, leads skin toward a healthy state and stops the vicious cycle of cleansing that dries the skin out.
Key ingredients
- AQUALICIA®*: Supports the skin's moisture retention.
- Soapberry Fruit Extract: Helps condition the skin.
- Soapwort Leaf Extract: Helps condition the skin.
How to use
Wet your hands and face, take a cherry-sized amount, and lather it well until a thick, springy foam forms. Gently massage it into the skin, paying particular attention to the T-zone and the edges of the nose. Rinse thoroughly with lukewarm water, then follow with your usual skincare, such as lotion. A second cleanse is not needed. For point makeup, using a dedicated remover is recommended.
*Hydrolyzed vegetable protein and maltodextrin are both moisturizing ingredients.
Where to Buy
- Online: Qoo10 official store, Rakuten official store, Amazon
- In stores: LOFT, PLAZA, @cosme STORE, Shop-in, Hands, and others
Some products are not available at certain stores.
