LeTAO, the Otaru confectionery brand run by Kayseeye Co., Ltd. (headquartered in Chitose, Hokkaido), is taking part in the "Hokkaido Soft Cream Rally 2026 sponsored by Pococha," a stamp campaign running from June 1 (Monday) to August 31 (Monday), 2026. Four LeTAO locations are joining in, each offering its own take on the brand's signature soft-serve, including the original "Crème Glacée."
What Is the Hokkaido Soft Cream Rally?
The Hokkaido Soft Cream Rally is a popular stamp rally organized jointly by Sitakke, the web magazine run by HBC Hokkaido Broadcasting, together with partner media outlets. Last year, 171 stores across Hokkaido took part, drawing an estimated 55,000 participants, and the event has grown larger each year. More information is available on the Sitakke event page at https://sitakke.jp/post/18503/.
Event Overview
Period: June 1 (Monday) to August 31 (Monday), 2026
Prize application deadline: August 31 (Monday), 2026
Participating LeTAO stores:
- LeTAO New Chitose Airport Store
- Nouvelle Vague LeTAO Chocolatier New Chitose Airport Store
- LeTAO New Chitose Airport Pop-Up Store (through August 23 (Sunday), 2026)
- LeTAO Canal Plaza Store
Eligible items: All menu items made with soft cream
How to Participate
Step 1: Buy a soft cream
Purchase any soft-cream item at a participating store and scan the QR code with a smartphone.
Step 2: Join the stamp rally
A browser app opens automatically; start the stamp rally from there. (First-time users need to log in via LINE, answer a short survey, and agree to the terms of use.)
Step 3: Get a stamp
The stamp is added automatically.
Step 4: Enjoy the soft cream rally
Browse the stamp list and map to find nearby stores, check the prize screen for available rewards, and explore at your own pace.
Once three or more stamps are collected, entries can be submitted directly from the prize screen. Full participation details are available at https://smapeta.jp/deRF0SX7Bo/v2.
Four Stores, Four Signature Soft-Serve Treats
Each of the four participating stores offers its own specialty soft-serve, all eligible for the rally.
Canal Parfait Fromage – Haskap
A rich Jersey milk soft cream topped with a sauce and fruit made from Hokkaido-grown haskap berries. The tart-sweet sauce and the fruit's bright acidity add an accent to the milky flavor. The parfait is finished with LeTAO's signature Double Fromage and Otaru Ironai-dori Fromage cakes.
Price: ¥800 (tax included)
Available at: LeTAO Canal Plaza Store
Crème Glacée Mariage
A soft cream that layers the rich cheese flavor of "サンクフロマージュ" with the creamy taste of Jersey milk.
Price: ¥500 (tax included)
Available at: LeTAO New Chitose Airport Store
Crème Glacée Mariage Le Chocolat
A soft cream that pairs cheese with chocolate. The chocolate layer combines a deep cacao aroma with LeTAO's original fresh cream for a mellow richness balanced by a subtle bitterness.
Price: ¥530 (tax included)
Available at: Nouvelle Vague LeTAO Chocolatier
Crème Glacée Sweet Corn
A soft cream built around Hokkaido-grown sweet corn, milk, and fresh cream, with a touch of rock salt to bring out the corn's natural sweetness.
Price: ¥500 (tax included)
Available at: LeTAO New Chitose Airport Pop-Up Store
Store Information
LeTAO Canal Plaza Store
Address: 2-1-20 Ironai, Otaru, Hokkaido
Phone: 0120-31-4521 (9:00 AM–6:00 PM)
Hours:
- Warehouse No. 1
- Free space: 10:00 AM–10:00 PM
- Takeout counter: 10:00 AM–10:00 PM (last order 9:00 PM)
- Bar counter: 1:00 PM–10:00 PM (last order 9:00 PM; parfaits and cocktails available from 6:00 PM; one order required per person)
- Warehouse No. 2
- Shop: 10:00 AM–6:00 PM
- Warehouse No. 3
- Café: 10:00 AM–6:00 PM (last order 5:30 PM; food service 11:00 AM–2:00 PM)
More information: https://www.letao-brand.jp/shop/unga/
LeTAO New Chitose Airport Store
Address: 2F, New Chitose Airport Terminal Building, 987 Bibi, Chitose, Hokkaido
Hours: 8:00 AM–8:00 PM, open daily
More information: https://www.letao-brand.jp/shop/airport/
Nouvelle Vague LeTAO Chocolatier
Address: 2F, New Chitose Airport Terminal Building, 987 Bibi, Chitose, Hokkaido
Hours: 8:00 AM–8:00 PM, open daily
More information: https://www.letao-brand.jp/shop/nouvelle/
LeTAO New Chitose Airport Pop-Up Store
Address: 3F, International Terminal Building Connection Facility, Bibi, Chitose, Hokkaido
Operating period: September 2, 2025 to August 23 (Sunday), 2026
Hours: 10:00 AM–6:00 PM, open daily
More information: https://www.letao-brand.jp/shop/airport_popup/
