Experience Japan's earliest cherry blossom viewing in a unique way this February! Looop, an energy company pursuing the vision of an "Energy Free Society," is hosting a free interactive event called "Sakura Saku Power Generation Challenge Park" at Shibuya Sakura Stage on February 22 (Sunday) and 23 (Monday, National Holiday), 2026.
To commemorate the 10th anniversary of their electricity retail service "Looopdenki," the company is offering this special experience to support people facing new challenges such as exams and new life stages. Visitors can make a 4-meter-tall cherry blossom illumination bloom by pedaling bicycles, creating a hopeful light display powered by their own energy.
Bloom the Cherry Blossoms with Your Power: "Sakura Saku Power Generation Challenge"
The main attraction features a massive 4-meter cherry blossom tree that gradually illuminates based on the pedaling power of participants. Teams of three pedal bicycles together, and the illumination progressively brightens in response to their energy. The final spectacular full bloom represents a "light of hope" for those taking their first steps toward new challenges. This recreates the joy Looop experienced when they first brought light to disaster-stricken areas, now delivered as encouragement for those facing exams and new life stages.
Complimentary Bicycle-Powered Mixed Juice: A Taste of Solar Energy
As a reward for the power generation challenge, participants receive a unique mixed juice they create by pedaling. The base is rich, flavorful milk sourced from Nakashibetsu, a dairy town in Hokkaido where Looop operates solar power facilities. This is blended with sweet-and-sour strawberries from Nasu (Tochigi Prefecture), where Looop's accommodation facility is located, and blueberries grown under "solar sharing" panels. This special drink captures the energy of both sun and earth in a single cup, available free of charge with a limit of 150 servings per day.
Staff Members Provide Hands-On Customer Experience
This event was voluntarily planned by Looop employees who wanted to convey the importance of electricity through enjoyable customer experiences. The staff will operate the event themselves, encouraging participants as they pedal, hosting electricity-related quizzes, and engaging with each visitor individually. While directly expressing their gratitude for the 10th anniversary, they aim to create a space where electricity feels closer and warmer to everyone.
Event Details
Name: Looopdenki 10th Anniversary - Sakura Saku Power Generation Challenge Park
Dates: February 22 (Sunday) and 23 (Monday, National Holiday), 2026
11:00 AM to 7:00 PM (Experience registration until 6:00 PM)
Venue: Shibuya Sakura Stage 3F, Bloom Gate A/B/C (Directly connected to JR Shibuya Station Shin-Minami Exit)
Admission: Free
Organizer: Looop Co., Ltd. / In cooperation with: Tokyu Land Corporation
About the Looopdenki 10th Anniversary
Looopdenki launched its service in 2016 with the full liberalization of electricity retail and celebrates its 10th anniversary this year. As a new power company that has pioneered industry-first challenges, Looopdenki has promoted the effective use of renewable energy through initiatives such as "Hare-wari" (Sunny Discount). The service has expanded to approximately 360,000 contracts (as of December 2025). The company aims to continue evolving its services so that more customers can use them for longer periods, contributing to a better energy future.
