MARC JACOBS is celebrating the launch of its 2026 Fall Collection with a limited-time pop-up store, the "MARC JACOBS FALL 2026 COLLECTION POP-UP STORE."
The pop-up creates a special space where visitors can experience the brand's latest world view. It runs at Isetan Shinjuku's Main Building 2F Center Park from Wednesday, August 5 through Tuesday, August 18, 2026, and at Hankyu Umeda Main Store's 3F Koto Koto Stage 31 from the same Wednesday, August 5 through Tuesday, August 11 (a public holiday), 2026.
The pop-up store will offer a limited quantity of collaboration bags created with three artists active both in Japan and abroad. Each piece is hand-painted onto the brand's iconic THE TOTE BAG and THE SNAPSHOT, featuring motifs such as the brand's symbolic "J Marc" logo, the daisy — designer Marc Jacobs' favorite flower — the apple that symbolizes New York, and designs inspired by the latest collection, with each artist's individual style shining through.
At Isetan Shinjuku, works by Miyama Yu and YOUI will be sold over two separate weeks, while Hankyu Umeda Main Store will offer works by Shogo Sekine. On each opening day, the artist will be on hand in person to paint initials directly onto the bag for customers who purchase the featured item. Details on how to purchase will be announced later via the MARC JACOBS official online store and official LINE account.
The limited-time venues will also showcase new materials and colors for the refined THE SCENE BAG, along with a this-season-only version of THE SNAPSHOT featuring a bold "J Marc" logo. Visitors can browse a wide range of the latest collection, including ready-to-wear, shoes, handbags, small leather goods, jewelry, and eyewear.
During the event, official LINE friends will receive an original sticker as a gift, and customers who spend ¥55,000 or more (tax included) will receive an original nail file.
*Both the original sticker and nail file are available in limited quantities on a first-come, first-served basis.
It's a great opportunity to find a special piece to mark the brand's new season.
Artist Profiles
Shogo Sekine
Illustrator. Born in Tokyo in 1983 and raised in New York, Sekine has worked as an illustrator since 2013. His signature style combines hand-drawn typography, shapes, and floral and plant motifs, and his artwork appears across magazines, advertising, apparel, products, textiles, and spatial design.
Instagram: https://www.instagram.com/shogosekine0319/
Miyama Yu
Graphic designer. After graduating from the Department of Architecture, Faculty of Science and Engineering, Yokohama National University, and working at an interior design firm, Miyama has been freelance since 2021. Centered on typographic design for logos and publicity materials, Miyama works across architecture, art, fashion, and other fields, and has recently expanded activities into Taiwan, Hong Kong, and other Chinese-speaking regions.
Instagram: https://www.instagram.com/u380/
YOUI
Illustrator. Active in Tokyo since 2015. YOUI's pop, colorful style, which depicts only a figure's mouth, gives viewers a fresh impression. YOUI collaborates with a wide range of companies, including cosmetics and apparel brands, on magazines, event booths, novelty design, and more.
Instagram: https://www.instagram.com/youi__illust/
Item Availability by Store
Isetan Shinjuku (Main Building 2F, Center Park)
Wednesday, August 5 – Tuesday, August 11, 2026 (works by Miyama Yu)
- MARC JACOBS THE LEATHER TOTE BAG MEDIUM by Miyama Yu — ¥110,000 (tax included)
- MARC JACOBS THE SNAPSHOT DTM by Miyama Yu — ¥77,000 (tax included)
Wednesday, August 12 – Tuesday, August 18, 2026 (works by YOUI)
- MARC JACOBS THE LEATHER TOTE BAG MEDIUM by YOUI — ¥110,000 (tax included)
- MARC JACOBS THE SNAPSHOT DTM by YOUI — ¥77,000 (tax included)
Hankyu Umeda Main Store (3F, Koto Koto Stage 31)
Wednesday, August 5 – Tuesday, August 11, 2026 (works by Shogo Sekine)
- MARC JACOBS THE LEATHER TOTE BAG MEDIUM by Shogo Sekine — ¥110,000 (tax included)
- MARC JACOBS THE SNAPSHOT DTM by Shogo Sekine — ¥77,000 (tax included)
*The limited-edition THE SNAPSHOT is available only at Isetan Shinjuku, Hankyu Umeda Main Store, and the Omotesando store.
Venue Details
Isetan Shinjuku (Main Building 2F, Center Park)
Dates: Wednesday, August 5 – Tuesday, August 18, 2026
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Tel: 03-3352-1111
Hankyu Umeda Main Store (3F, Koto Koto Stage 31)
Dates: Wednesday, August 5 – Tuesday, August 11, 2026 (public holiday)
Address: 8-7 Kakudacho, Kita-ku, Osaka-shi, Osaka 530-8350
Tel: 06-6361-1381
Initial-Painting Service Notes
- The service applies to the artist collaboration bags.
- The eligible handbags are available in limited quantities on a first-come, first-served basis.
- Details on how to purchase will be announced later via the MARC JACOBS official online store and official LINE account.
Add the MARC JACOBS JAPAN official LINE account (ID: @marcjacobs_jp) to stay updated and to qualify for the LINE friends-only sticker gift mentioned above.
