MarieBelle, the chocolate brand from New York, is opening a new store, "MarieBelle Shibuya," at Shibuya Scramble Square on Wednesday, October 28, 2026.
Born in SoHo, New York, MarieBelle has turned the time spent enjoying chocolate into a richer experience. In Shibuya, the brand is aiming for more than a store that simply sells chocolate. Shibuya is a city where people from around the world gather, where music, anime, art, fashion, food, and many other cultures and values cross paths, and where new things keep being born. The communication concept MarieBelle has set for the new store in this city is "MEETS."
The concept is the meeting of MarieBelle, born in New York, and the culture born and still evolving in Tokyo. Through that meeting, the store plans to create new ways of enjoying chocolate, new connections with people, and encounters with new culture.
Store Information
- Store name: MarieBelle Shibuya (マリベル渋谷)
- Address: Shibuya Scramble Square 1F, Tokyu Food Show Edge, 2-24-12 Shibuya, Shibuya-ku, Tokyo
- Grand opening: Wednesday, October 28, 2026
- Hours: 10:00 AM–9:00 PM (closed on the same days as Shibuya Scramble Square)
- Official website: https://www.mariebelle.jp
- Official Instagram: https://www.instagram.com/mariebelle_japan
MarieBelle MEETS TOKYO CULTURE
Shibuya draws people from around the world. Fashion, music, anime, art, food, and many other cultures cross paths there, constantly producing new values. MarieBelle Shibuya treats the city not simply as a place to open a store but as a place where encounters with new culture ("MEETS") happen.
Meet people through chocolate.
Meet music. Meet art. Meet stories.
And meet a Tokyo you have yet to discover.
By bringing MarieBelle together with Tokyo's culture, the store plans to create new ways of enjoying chocolate and new experiences, with chocolate as the starting point.
MarieBelle Shibuya is waiting for its own "MEETS" with visitors.
Shibuya Exclusive Product, concept image
Communication Concept "MEETS"
"MEETS" is not a word for a one-off collaboration. It is an ongoing communication concept for MarieBelle Shibuya: meeting the culture and values being born in Tokyo at any given time, and changing shape and expanding along the way.
Under "MEETS," the store plans to roll out collaborations with a range of Tokyo culture, including artists and creators, music, anime, art, fashion, and food, along with limited-edition products and store-based projects. Creating new encounters through chocolate is the new kind of brand communication MarieBelle Shibuya is aiming for.
Grand Opening on October 28
MarieBelle Shibuya carries the beautiful chocolates that symbolize MarieBelle, along with products for many occasions, such as gifts for someone special or a treat for yourself. The store expresses the "Art × Chocolate" world that MarieBelle has long valued anew in Shibuya, from the flavor of each piece of chocolate to the design, the packaging, and the store space itself.
What begins here is more than a new store. Under the "MEETS" concept, the store plans to share a new chocolate experience unique to MarieBelle Shibuya while building encounters with a variety of people and cultures.
Visitors can look forward to encounters between the new MarieBelle and a new Tokyo.
