A new strawberry sweets brand, Dot Berry, opens at Shibuya Mark City on Friday, October 2, 2026. Built around the concept "Strawberries have always been special, then and now," the brand expresses the glamour and charm of strawberries not only through its sweets but also through its shop and packaging. It aims to offer treats that lift the spirits the moment you pick them up, whether as a small everyday reward or a gift for someone special.
Strawberries Have Always Been Special, Then and Now
Strawberries have long added color to special occasions, and the thrill of spotting a single shining strawberry on top of a cake never fades. What Dot Berry wants to deliver is the special feeling you get precisely because it is a strawberry. Its strawberry sweets are meant for everything from everyday snacks to gifts for loved ones.
The Lineup
Strawberry Milk Tart
A colorful tart that pairs refreshing strawberry with mellow milk. Strawberry and milk are combined in a dough made with house-ground almond powder, giving a gentle, mellow flavor that does not overpower and melts smoothly in the mouth. Pistachio on top adds a touch of green that sets off the red of the strawberry.
- Price: 4 pieces ¥1,253 / 8 pieces ¥2,506 (tax included)
Strawberry Cream Sandwich
A sandwich with a crunchy almond texture. Almond-scented sablé dough is paired with a mellow strawberry-milk-flavored cream. Strawberry granules are added to the cream, so each bite brings a sense of strawberry pieces and spreads the strawberry flavor even further. It lets you enjoy strawberry in aroma, texture, and taste alike.
- Price: 4 pieces ¥1,275 / 8 pieces ¥2,549 (tax included)
Strawberry Milk Financier
A soft, moist financier with strawberry and milk. The first bite releases the toasty aroma of house-ground almonds, and the moist-baked dough is layered with the gentle sweet-tartness of strawberry and milk. Dried strawberries on top add a cute finishing touch. It works as an everyday snack or as a boxed gift.
- Price: 5 pieces ¥1,296 / 10 pieces ¥2,592 (tax included)
Strawberry Chocolate Sandwich
A rich sandwich that layers sweet-tart strawberry with deep chocolate. Moist-baked chocolate is sandwiched between light, crispy cookie dough. Each bite combines the crunch of the cookie with the rich, smooth melt of the chocolate, followed by the gentle flavor of strawberry and milk. The richness of the chocolate wraps around the moderate acidity of the strawberry, adding depth to the sweetness, and the contrast of textures leaves a lingering aftertaste of strawberry, milk, and chocolate.
- Price: 4 pieces ¥1,599 / 8 pieces ¥3,197 (tax included)
Opening Commemorative Assortment BOX
To mark the grand opening, Dot Berry sells a 4-Variety Assortment BOX with one each of its four strawberry sweets, limited to 30 boxes per day. It is a handy choice if you cannot decide which one to pick, and it lets you compare the different strawberry flavors side by side.
- Contents: Strawberry Milk Tart, Strawberry Cream Sandwich, Strawberry Milk Financier, and Strawberry Chocolate Sandwich (1 piece each)
- Price: ¥1,080 (tax included)
Sales end once the boxes run out.
Store Information
- Store Name: Dot Berry
- Location: Shibuya Mark City, Shibuya Tokyu Food Show 1F
- Opening Date: Friday, October 2, 2026
- Hours: 10:00 AM – 9:00 PM (follows Shibuya Mark City's business hours)
- Official Instagram: https://www.instagram.com/dotberry_tokyo/
