Vanillage (バニラージュ), a sweets brand specializing in vanilla, is opening a permanent store on the first floor of Shibuya Scramble Square on Wednesday, October 28, 2026. A Tokyo-exclusive tin and a limited-quantity opening commemorative set will be on sale at the new store.
Store Details
Store Name: Vanillage Shibuya Scramble Square (バニラージュ 渋谷スクランブルスクエア店)
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6101 / Shibuya Scramble Square 1F, Ecute Edition Shibuya
Hours: 10:00 AM to 9:00 PM (hours may change and the facility may close on some days, so please check the official website in advance)
Closed: Irregular holidays
Diamant Vanille: A Fan Favorite with a Rich Vanilla Aroma
Real vanilla beans are said to be even more expensive than silver, making them a precious ingredient.
Vanillage offers Diamant Vanille (ディアマンバニーユ), a cookie that lets you enjoy the rich, sweet aroma of this precious Bourbon vanilla. It is available in 4-piece and 10-piece boxes.
"Diamant" is the French word for "diamond." The cookie takes its name from the sugar around it, which sparkles. It is made with 100% French fermented butter, in a recipe designed to bring out as much of the Bourbon vanilla aroma as possible. Almond flour and a hint of salt give it a light yet deep flavor.
The sweet aroma of Bourbon vanilla, a crisp cookie, and coarse sugar crystals (zarame) for an accent in texture come together in a cookie that is hard to stop eating.
The brand's approach is to focus on an ingredient that has always been around but rarely put in the spotlight, and to make sweets that bring out the true character of real vanilla.
Rich Vanilla Aroma in a Single Bite: glacé Macarons Parisiens
glacé Macarons Parisiens (グラス・マカロン・パリジャン) 5-piece box — ¥1,782 (tax included)
The brand's macarons are striking in blue and black. Blue is the brand color, and black represents vanilla beans.
The round, adorable macarons have an outer texture like a cross between a cookie and a marshmallow, and an inner texture like monaka (wafer) or caramel.
The shell crumbles softly in the mouth and melts together with the ganache cream. The rich flavor and the full aroma of vanilla spread through the mouth.
Tokyo-Exclusive Tin
Tokyo-Exclusive Diamant Cookie Premium Tin (東京限定ディアマンクッキープレミアム缶) — ¥2,430 (tax included)
This assortment of two popular products, Diamant Vanille and Cacao Vanille (カカオバニーユ), comes in a Tokyo-exclusive package.
The Diamant cookies have a crunchy texture that is hard to resist. The tin was created in response to customers who wanted to enjoy both flavors, and it is a Tokyo-exclusive item.
Shibuya Scramble Square Store Opening Commemorative Set
A limited-quantity opening commemorative set will be sold, and it ends as soon as it runs out.
Price: ¥2,700 (tax included)
Sales Period: Wednesday, October 28 – Sunday, November 1
Quantity: 50 sets per day (while supplies last)
Contents: Diamant Vanille 4-piece / Vanilla Macarons 5-piece / Cacao Vanille 4-piece / Original tote bag included
About Vanillage
Vanilla is a flavor everyone has known since childhood, yet few people have experienced its true aroma. Vanillage aims to bring a moment of deep relaxation through the sweet scent of vanilla to those caught up in busy daily lives. The brand offers a wide lineup that only a vanilla sweets specialist can provide.
Madagascar Bourbon Vanilla
The Bourbon vanilla used by Vanillage is produced in Madagascar and the surrounding region. The name derives from the fact that Réunion (a French overseas department) was once called the "Bourbon Islands." The brand uses AMPIANA VANILLA, which is grown without any pesticides or chemical fertilizers and is certified organic in the United States. Its Grade A vanilla beans, over 16 cm in length, deliver a straightforwardly sweet aroma that represents the classic vanilla.
Social Contribution
A portion of Vanillage sales is donated to World Vision Japan, a nonprofit organization. Five schools have been built in developing countries to date, in Myanmar, Bangladesh, Kenya, Sri Lanka, and Indonesia. The brand will continue to donate educational support funds for children in Asia and Africa.
