Maruyama Coffee releases "Maruyama Coffee Blend - Horse Label" on February 1st (Sunday). The design features a "horse," the zodiac symbol for 2026 and an emblem of wishes, with a distinctive red label suitable for celebratory gifts.
Throughout history, horses have been indispensable to human life, serving important roles in various situations, from transportation to agricultural work and warfare. Because of this background, horses are cherished as symbols of "vitality," "dynamism," and "growth." They are also considered auspicious animals in many parts of the world, treasured as symbols of good fortune.
A Beloved Classic Blend
The flavor profile is a classic blend coffee that has been beloved since the company's founding. Customers can enjoy a rich aroma and the deep, full-bodied taste characteristic of dark roasting. While the blend has been gradually refined over time to adapt to changing tastes, the fragrant aroma and clean aftertaste have been carefully preserved.
Product Details
Product Name: Maruyama Coffee Blend - Horse Label
Flavor Profile: Dark chocolate-like flavor with a rich, deep taste.
Taste Characteristics:
- Bitterness: ●●●●〇
- Acidity: ●●〇〇〇
- Body: ●●●〇〇
- Aroma: ●●●〇〇
Price:
- Coffee beans 100g: ¥860 (excluding tax) / ¥928.80 (including tax)
Sales Period: From February 1st, 2026
Where to Buy: Maruyama Coffee directly-operated stores and online store
About Maruyama Coffee
Maruyama Coffee is a specialty coffee manufacturer. The company visits production regions and purchases coffee beans directly from producers. With a company-wide commitment to coffee bean quality, they offer a diverse variety of brands and variations unmatched by other companies. The coffee beans handled by Maruyama Coffee are rare and of high quality, sourced based on relationships of trust with producers built over more than 20 years. Maruyama Coffee views coffee beans as "agricultural products," considering the variety, growing environment, and processing methods to be essential.
Currently, the company operates 13 directly-managed stores, including 4 in Nagano Prefecture (including the Karuizawa main store), 8 in Tokyo, and 1 in Yamanashi Prefecture. Products are also widely available through their online store, supermarkets, and general retailers. In addition to "Liquid Coffee" and "Cafe Latte Base" that make specialty coffee easily enjoyable at home, they offer various confections made with specialty coffee as ingredients, including "Marshmallow," "Yokan," and "Baumkuchen."
As both a manufacturer and food service provider, Maruyama Coffee operates with the belief of "being closely involved in every process from the production area to each customer's cup."
Official Website: https://official.maruyamacoffee.com/
Online Store: https://www.maruyamacoffee.com/ec
Official X: https://twitter.com/MARUYAMA_COFFEE
Official Instagram: https://www.instagram.com/maruyama_coffee/
