A new Matsumotokiyoshi flagship store is set to open in Shibuya. The original Shibuya Part 1 store, which opened in 1995 and was beloved by high school girls and many other shoppers under the "Matsukiyo" nickname, has been completely renovated and will reopen on Saturday, March 7, 2026 as "SHIBUYA SCRAMBLE FLAG" (Shibuya Scramble Flag).
A Black-and-White Twin Tower in Shibuya
In contrast to the black-themed "SHIBUYA DOGENZAKA FLAG" that opened in September 2023, SHIBUYA SCRAMBLE FLAG features a white color scheme. Together, these two stores transform the view from Shibuya's Scramble Crossing into Matsumotokiyoshi's distinctive black-and-white twin towers. The LED signage on both buildings is coordinated to create a unified approach that gives Shibuya's Matsukiyo a special presence.
The store concept is "Shibuya Alive ～Angels～."
Floor Guide
B1F – Skincare, Toiletries & Men's Cosmetics
The B1F features the company's first-ever "Dermo-cosmetics Corner." Brands including Curel and La Roche-Posay are available here, as well as TAKAMI—making its first-ever appearance in a drugstore. The floor also carries the private-label brands "INJESK" and "MQURE derma×," which focus on trending active-ingredient beauty, as well as the men's cosmetics line "KNOWLEDGE."
1F – Medicines, Health Foods, Medical Supplies & Seasonal Items
The 1F is designed to naturally draw customers deeper into the store. LED signage hangs from the entrance all the way to the back of the store to encourage exploration, and an approximately 10-meter-tall LED display is installed on the interior staircase. LED signage mounted high on the walls throughout each section is meant to give shoppers an eager feeling of wanting to visit every department.
2F – POP UP & Cosmetics
The 2F hosts a rotating POP UP corner where the featured products change on a monthly basis, offering new arrivals and trending items. The floor also carries the latest Korean cosmetics and other trend-forward beauty products for a leisurely shopping experience.
Store Information
| Item | Details |
|---|---|
| Store Name | Kusuri Matsumotokiyoshi SHIBUYA SCRAMBLE FLAG (Store No. 0378) |
| Address | 22-3 Udagawacho, Shibuya-ku, Tokyo |
| Sales Floor Area | Approx. 278 m² (3 floors: B1F to 2F) |
| Products | Health & beauty-focused medicines, cosmetics, health foods, daily necessities, PB "matsukiyo," duty-free handling |
| Hours | 9:00 AM to 11:00 PM |
| Closed | No regular holidays |
| Opening Date | Saturday, March 7, 2026 |
With SHIBUYA SCRAMBLE FLAG, MatsukiyoCocokara & Company now operates six flagship stores in total, following Harajuku Omotesando-guchi (Shibuya, Tokyo: January 2018), Ikebukuro Part 2 (Toshima, Tokyo: November 2019), Causeway Bay (Hong Kong: October 2022), SHIBUYA DOGENZAKA FLAG (Shibuya, Tokyo: September 2023), and GINZA FLAG (Chuo, Tokyo: July 2025).
