On June 1, 2026, the "Meidi-Ya Gift Catalog" went on sale — the first-ever card-style gift catalog from Meidi-Ya (founded 1885), created in collaboration with Yamato, the gift business subsidiary of the Onward Group. The catalog brings together Meidi-Ya's curated selection of imported foods, spirits, gourmet items, kitchen tools, and tableware into a single gift offering available at select stores and online. It is designed for a wide range of gifting occasions, including summer and year-end gifts, return gifts, and wedding favors.
A New Gift Format for a Changing Era
Growing concerns about carrying heavy food gifts in summer heat, increased luggage when returning home for visits, and the expanding need for occasions such as return gifts and wedding favors have driven demand for a more convenient gifting format. At the same time, there is a growing appetite — particularly among younger generations — for gifts that convey a premium culinary world view.
Against this backdrop, the new catalog combines the practicality of a card-based format with Meidi-Ya's distinctive approach to quality food. Recipients can browse and order from a computer or smartphone 24 hours a day, without needing to mail in a postcard as required by traditional catalog gifts. Meidi-Ya, which had previously focused primarily on formal gift seasons, is now extending its reach to a broader range of gifting occasions with this new offering.
Three Highlights of the Catalog
1. A Food-Centered Product Selection
The catalog is organized into four categories: Meidi-Ya Originals, Gourmet, Kitchen Goods, and Tableware.
The Meidi-Ya Originals section features popular store items such as "Kajitsu Jikkan" jams and "Oishii Kanzume" canned goods, alongside directly imported wines, champagne, and spirits from around the world. Exclusive gift sets combining Meidi-Ya food products with their own tableware are also available, as well as regional specialty recommendations selected by Meidi-Ya store buyers. The Gourmet section covers seasonal items such as fresh fruit and hot pot sets, along with perennial favorites like sukiyaki beef and mentaiko. Kitchen Goods features functional yet refined cookware and kitchen appliances, while Tableware offers a range from premium brand dinnerware to simple, practical everyday pieces.
Product lineup is subject to change.
2. Packaging and Site Design Reflecting Meidi-Ya's Identity
The gift box uses Meidi-Ya's signature navy blue in a simple, sophisticated design that suits virtually any gifting occasion. The brand's house mark symbol appears on the box lid, on the enclosed card, and on the order site login screen, lending the presentation an immediate sense of heritage and trust. The order website's key visual features a dining scene using Meidi-Ya products, ensuring a consistent premium experience from the moment the catalog is received through to selecting a gift.
3. A Card-Style Format Built for Modern Gifting
Rather than a bulky printed catalog, the gift consists of a card containing access information for a dedicated website. There is no need to mail in a postcard; recipients can log on from any device at any time to browse and place their order. This reduces the burden on both the giver and the recipient.
Product Overview
Product Name: Meidi-Ya Gift Catalog
Release Date: June 1, 2026
Available at:
- 8 Meidi-Ya Stores: Hiroo, Tamagawa, Ebisu, Takanawa, Kyobashi, PROVISIONS & WINES Ebina, Kyoto Sanjo, and Sendai Ichiban-cho
- Meidi-Ya Store website (https://meidi-ya-store.com/)
- Yamato directly-managed stores and online shop "PRESENTERS ROOM" (https://presentersroom.jp/top), as well as select department stores and wedding venues
Course Tiers:
Four tiers are available, each named after wine styles to reflect Meidi-Ya's culinary world view. One item may be selected per course. The Brut tier allows two selections.
| Course | Price (tax included) |
|---|---|
| Blanc | ¥4,400 |
| Rouge | ¥6,600 |
| Rose | ¥12,100 |
| Brut | ¥23,320 |
