Starting May 26, the Mitsuya brand will release "Mitsuya Fruit Sweetness White Grape," a limited-time carbonated drink made with 70% white grape juice. The beverage is available nationwide through July.
The drink captures the natural sweetness and acidity of white grapes along with their rich aroma, all without any added sugar — letting the natural flavor of the fruit take center stage.
The package features a bold illustration of white grapes alongside the iconic Mitsuya arrow feather design. The "70% Fruit Juice" icon and "No Added Sugar" label are clearly displayed to communicate the product's key characteristics at a glance.
The Mitsuya brand, which has a history of more than 140 years, operates under the brand purpose "Move your heart." It continues to pursue its goal of being the most emotionally resonant carbonated beverage and one of the most beloved sustainable brands in Japan.
Product Details
- Product Name: Mitsuya Fruit Sweetness White Grape
- Container / Volume: PET 500ml
- Suggested Retail Price: ¥210 (tax excluded) / ¥227 (tax included)
- Category: 70% grape juice beverage (carbonated)
- Release Date: May 26 (available through July)
- Sales Region: Nationwide in Japan
