From October 9 (Fri) to October 21 (Wed), 2026, the town of Mino in Gifu Prefecture hosts "mt ex Minomachi 2026," a large-scale event that visitors enjoy by walking around town. The event is organized by Kamoi Kakoshi Co., Ltd., maker of the stationery and general-goods masking tape "mt masking tape."
It is the third mt event in Mino, following "mt ex at MINO-WASHI Museum" in 2016 and "mt art project" in 2020. Combining Mino, a town of washi (Japanese paper), with mt, the masking tape made from washi, the event offers installation exhibits as well as event-exclusive masking tapes and a variety of products made with Mino washi.
The main visual that decorates the area around the venues during the event is designed around the drawings for the "tape-shaped andon (paper lantern)" installation displayed at the venue.
During the same period, the "Mino Washi Akari Art Exhibition" (美濃和紙あかりアート展) is held in the "Udatsu no Agaru Machinami" (うだつの上がる町並み) townscape, where the tradition of Mino washi and the atmosphere of the Edo era remain. Akari (light) works made of Mino washi, gathered from across the country, illuminate the historic streets in a dreamlike way at this light art event that has been enjoyed by many visitors every year.
By day, mt. By night, akari art. Visitors can stroll through Mino and take in the town's expressions at this time of year, where the historic streetscape, the culture of Mino washi, and contemporary design come together, along with encounters with mt.
Event Details
- Event name: mt ex Minomachi 2026
- Dates: October 9 (Fri) to October 21 (Wed), 2026
- Hours: Mon to Thu and Sun, 10:00 AM to 5:00 PM; Fri and Sat, 12:00 PM to 7:00 PM. The installation venue is open from 10:00 AM to 4:00 PM every day.
- Shop venue (1): NAE Mino
- Address: 501-3728 岐阜県美濃市本住町1912-1
- Access: About 10 minutes by car from Mino IC on the Tokai-Hokuriku Expressway
- Shop venue (2): Matsuhisa Eisuke Paper Shop Bantodai (松久永助紙店 番頭台)
- Address: 501-3728 岐阜県美濃市本住町1929
- Access: 9-minute walk from Umeyama Station, 13-minute walk from Mino-shi Station
- Installation venue: 洗翠庵
- Address: 501-3729 岐阜県美濃市泉町1608
- Access: 11-minute walk from Umeyama Station
- Reservations: Not required
- Admission: Free
- Organizer: Kamoi Kakoshi Co., Ltd.
- Supervision: Koji Iyama (居山浩二, Iyama Design)
- Official event page: https://www.masking-tape.jp/event/details/?id=692
Notes:
- The event is eligible for the new mt STAMP app. Purchases of eligible products totaling ¥550 or more (tax included) qualify for a stamp.
- Payment method: cashless only
Highlight 1: Historic Mino Streets Meet mt
At "mt ex Minomachi 2026," mt collaborates with three venues, NAE Mino, Matsuhisa Eisuke Paper Shop Bantodai, and 洗翠庵. Set in buildings that carry the history and culture of Mino, each space blends the world of mt into a shop space or an installation. The charm of the historic buildings combines with mt's colors and designs to create a setting unique to these venues, and the experience of mt differs from place to place as visitors walk around the town.
[mt shop 1] NAE Mino
In September 2026, the venue was rebranded from "NIPPONIA Mino Shokamachi" (NIPPONIA美濃商家町). It aims to be a place where guests can feel the culture, the daily life, and the encounters that have been handed down in the town of Mino through their stay. The name "NAE" reflects a wish to "twist together" (綯え) travelers and the community, the hotel and the town, and sightseeing and everyday life, creating new connections.
[mt shop 2] Matsuhisa Eisuke Paper Shop Bantodai
The "Bantodai" is the former sales counter that remains at Matsuhisa Eisuke Paper Shop (松久永助紙店), a long-established Mino washi wholesaler founded in 1876 (Meiji 9). Together with the building that has been handed down since the shop's founding, it conveys the history of a shop that has walked alongside Mino washi for a long time.
[Installation venue] 洗翠庵
This is a villa built in the early Taisho era by the second-generation Matsuhisa Eisuke (二代目松久永助), founder of Matsuhisa Eisuke Paper Shop. Eisuke loved the tea ceremony, and the villa is known as a place where he held tea gatherings regularly and enjoyed exchanges with business associates and local people. It continues to be handed down as a place where visitors can feel the history of Matsuhisa Eisuke Paper Shop and the culture of Mino.
Highlight 2: A Stamp Rally Covering the Whole Mino Area
During the event, an mt stamp rally is held as a program that lets visitors enjoy the charm of the town of Mino as a whole.
Collect stamps at one installation venue, one mt shop venue, and three partner shops, and receive a masking tape with a design made exclusively for the stamp rally. Alongside the mt event, visitors can also enjoy the washi products and local meals that the town of Mino has nurtured.
Conditions apply to receiving stamps. For the conditions at each venue, please see the stamp rally sheet distributed at the venues.
Period for exchanging the reward tape: October 9 to 21
Stamp Rally Participating Locations
Installation venue
- 洗翠庵
mt shop (any 1 location)
- NAE Mino
- Matsuhisa Eisuke Paper Shop Bantodai (松久永助紙店 番頭台)
Partner shops (any 3 of the following)
- Mino Machiya Mam's (美濃町家Mam's)
- Matsuhisa Eisuke Paper Shop (松久永助紙店)
- Washi-nary (和紙専門店Washi-nary)
- Thread, Fabric and Goods Gallery Shibuashibi (糸と布と雑貨ギャラリー 糸布遊)
- Washi shop 紙遊 (和紙の店 紙遊)
- HAPPA STAND MINO
For business hours and regular closing days, please check each shop's website.
- The reward tape is exchanged at NAE Mino and Matsuhisa Eisuke Paper Shop Bantodai.
- Participation is limited to once per person.
- Depending on the stock of reward tapes, the offer may end partway through the event period.
Highlight 3: A Collaboration With the Local Favorite "Kani Chip"
"Kani Chip" is a snack that Haruya Co., Ltd. (株式会社ハル屋), founded in 1963, has made since around 1980. With a light crunch and a gentle flavor, it has been loved by a wide range of generations for more than 60 years as a traditional taste that people do not tire of.
A limited-time collaboration between "Kani Chip," a local snack popular as a souvenir, and mt has been realized. The cute crab illustration on the package has become a masking tape, which makes a good travel keepsake together with the snack.
Haruya Co., Ltd. official Instagram
Kani Chip tape: 15 mm × 5 m, ¥210 (excluding tax)
Highlight 4: Venue-Exclusive Masking Tapes
Venue-exclusive masking tapes are a familiar part of mt events. This time, limited-edition tapes are prepared for sale at each of the two retail venues. The designs pack in the charm of Mino, including the pattern design used in the main visual, persimmons and washi (local specialties), and the glow of lanterns that light up the streets of Mino at night. They make good keepsakes of a visit or souvenirs.
[Shop 1: NAE Mino, products on sale]
mt ex Minomachi 2026 Pattern: 15 mm × 5 m, ¥200 (excluding tax)
Persimmon (柿): 15 mm × 5 m, ¥200 (excluding tax)
Chinese milk vetch (れんげ草): 15 mm × 5 m, ¥200 (excluding tax)
Layered washi (和紙の重なり): 15 mm × 5 m, ¥200 (excluding tax)
Bicycle parts (自転車パーツ): 20 mm × 5 m, ¥270 (excluding tax)
mt ex Minomachi 2026 Limited Tape Complete Set: ¥1,070 (excluding tax)
[Shop 2: Matsuhisa Eisuke Paper Shop Bantodai, products on sale]
Seal stamp (ハンコ): 15 mm × 5 m, ¥200 (excluding tax)
Clear stream Nagara River (清流長良川): 15 mm × 5 m, ¥200 (excluding tax)
Lantern light (提灯の灯り): 15 mm × 5 m, ¥200 (excluding tax)
Highlight 5: Event-Exclusive Goods Unique to the Washi Town of Mino
Mino, a town of washi, and mt, which was born from washi, come together in the town of Mino, combining Mino washi culture that has continued for more than 1,300 years with the contemporary design that mt brings. A variety of washi goods that could only come from this place are on offer.
The lineup includes stationery and sundries made with Mino washi, such as ippitsusen (short-note letter paper), calendars, and ring notebooks, as well as lanterns and lantern kits that visitors assemble themselves, offering items that bring washi into daily life. Combining traditional Mino washi with mt's designs and ideas, the selection lets visitors rediscover the warm appeal of washi.
Highlight 6: Popular Event-Exclusive Activities
Activities that have been well received at mt events around the country are also available at the Mino venues, including a masking tape gacha, a tape grab, and an all-you-can-pack activity, which families and groups can enjoy together.
The workshop is held at NAE Mino, while the mt tape grab and the mt gacha are held at Matsuhisa Eisuke Paper Shop Bantodai.
mt Gacha
This is a popular mt event activity with small rolls of masking tape inside. Each play yields at least one masking tape, and if a ticket marked "あたり" (win) is included, the player receives one more not-for-sale masking tape.
It is a chance to try your luck with family or friends as a memento of your visit.
- Fee: ¥100 per play (tax included)
- Payment: Cash only
mt Tape Grab
Players take home all the masking tapes they can grab in 20 seconds. The selection also includes rare items such as different widths of standard designs and limited-edition masking tapes from past events.
Groups and families can compete against each other.
- Fee: ¥500 per play (tax included)
Free workshops that children can also enjoy are held as well.
13 Days of mt Coloring the Washi Town of Mino
For 13 days, mt colors the town of Mino, home of washi. The event is a special one to enjoy while walking around Mino, with installations created through the collaboration of Mino washi and mt, limited-edition items, and shops set in historic buildings.
Visitors are encouraged to combine it with the Mino Washi Akari Art Exhibition.
