MUS is opening its very first store on Friday, October 16, 2026, at Sunshine City Alpa B1F in Ikebukuro. The brand launched in April 2018 as "Disney SERIES CREATED by MOUSSY" and has since built up a loyal following; it has now evolved further under the new name "MUS" as it opens this milestone first location.
The name "MUS" stands for "Miracle Unique Smile," and the brand is bringing its exclusive lineup of Disney items, available nowhere else, to its own storefront for the first time.
Store Overview
Store name: MUS Ikebukuro Sunshine City Alpa
Address: Sunshine City Alpa B1F, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Hours: 10:00 AM to 8:00 PM
NATUVENTURE Collection
Under the "Disney SERIES CREATED by MUS" line, a new story called "NATUVENTURE" is being woven. The name is a coined word combining "Nature" and "Adventure," and the collection carries the excitement of stepping into the unknown alongside the "future vintage" atmosphere the brand values. It's expressed through the brand's signature attention to detail and vintage-inspired styling.
The collection was introduced to audiences this past August during the "Disney Style Panel" at D23: The Ultimate Disney Fan Event, held in the United States. Further details on the collection are set to be announced.
About MUS
The name "MUS" comes from the initials of "Miracle Unique Smile" — a one-of-a-kind, miraculous smile. The brand aims to bring small miracles into everyday life, turning ordinary scenery into something special the moment someone's smile lights up.
Its brand concept, "Legacy of the Future," reflects a belief that clothing made today can become tomorrow's vintage — gaining character over time and being passed down across generations.
Under the "Disney SERIES CREATED by MUS" concept, each piece is made with Disney fans in mind, with care put into design details, material selection, and finishing techniques, so that fans can enjoy special Disney items found nowhere else.
Where to Shop
Items are also available online through SHEL’TTER WEBSTORE and ZOZOTOWN. For the latest updates, MUS can be followed on the official Disney SERIES CREATED by MUS Instagram and the official MUS X account, which was newly launched to share new releases, styling ideas, events, and campaigns.
