Nekoicha, a hand care brand built around the theme of skinship between cats and people (by Yamashita Kikaku Co., Ltd.), is set to launch a new cat toy on April 3, 2026. Called the "Nekoicha Kick Toy," it is entirely handmade by workers at disability welfare workshops, making it a product that connects cats, people, and society.
Nekoicha has previously offered hand creams using domestically grown, pesticide-free matatabi (silver vine). This new kick toy extends that same philosophy into playtime with cats.
When a cat plays with abandon,
it becomes work and pride for those who made it.This is not just a "toy" —
it is an item that circulates happiness.
A Nekoicha-quality kick toy.
Safety and Quality Management
- Full needle detection performed on every item
- Washable and reusable design
The toy is crafted with safety and hygiene in mind, providing long-lasting peace of mind for cats and their owners.
Matatabi and Crinkle Material That Cats Can't Resist
Every kick toy contains:
- Domestically grown, pesticide-free matatabi (silver vine) block
- Crinkle material that catches cats' attention
These elements gently stimulate cats' natural hunting instincts — biting, grasping, and kicking.
Handcrafted by People with Disabilities
The sewing of each kick toy is carried out entirely by makers with disabilities. Each piece is carefully stitched by hand, stitch by stitch, making every toy a one-of-a-kind item. A toy that a cat plays with also becomes a product that creates meaningful work in society.
Eco-Friendly Materials
Environmentally considerate materials are used throughout:
- Outer fabric: Organic cotton, natural undyed fabric, and upcycled fabric
- Filling: Organic cotton remnants from apparel manufacturing, plus cotton batting
- Packaging and decorations: Made from recycled materials
The product is designed to be gentle on cats, people, and the planet.
Product Details
- Product name: Nekoicha Kick Toy Hand Shape (with matatabi block)
- Release date: April 3, 2026
- Use: Cat toy
- Price: ¥4,800 (tax included)
- Available at: Official online store — https://www.nekoicha.com/view/item/000000000023
