SNOWS, Hokkaido's renowned winter-only sweets brand, is returning to Nagoya with its most extensive Valentine's Day lineup yet. The pop-up store will be part of the "2026 Amour du Chocolat" event, one of Japan's largest chocolate festivals, taking place at JR Nagoya Takashimaya from January 16 to February 14, 2026.
Valentine's New Product: Yuki Makura (Snow Pillow)
Product: Yuki Makura (4 pieces per box)
Price: ¥2,484 (tax included)
The star of this year's Valentine's collection is the brand-new Yuki Makura, a chocolate custard cream pie featuring the perfect harmony of buttery, fragrant pastry, rich custard cream made with SNOWS' signature winter pasture-raised milk, and bitter chocolate.
The fluffy, pillow-like puff pastry is generously filled with custard cream made from milk sourced from SNOWS' own pasture-raised dairy farm, then gently enveloped in rich, cacao-scented bitter chocolate. This new creation showcases the ideal balance between aromatic butter pastry, carefully crafted custard cream, and dark chocolate.
How to enjoy: Remove from the box and let it thaw in the refrigerator for 1 to 2 hours in its packaging. After thawing, store in the refrigerator and consume within the same day.
Nagoya-Exclusive: Donguriboshi Red (Acorn Hat Red)
Product: Donguriboshi Red (4 pieces per box)
Price: ¥3,024 (tax included)
Availability: Exclusive to JR Nagoya Takashimaya
Making its debut exclusively for Nagoya is the Donguriboshi Red, a crushed almond strawberry chocolate cake. Originally launched as a Valentine's new product in 2023, the original Donguriboshi became so popular it was difficult to obtain. Now it returns in a new strawberry flavor available only at this location.
This exquisite cake features "sandwich-baked" butter cookies carefully developed over many years, creating a crispy base. The crunchy texture from chocolate and crushed almonds combines with a fluffy strawberry mousse that perfectly balances the sweet-tart flavor of strawberries with the fragrance of pasture-raised milk. The entire creation is finished with a coating of strawberry chocolate, shaped into an adorable acorn hat form.
How to enjoy: Remove from the box and let it thaw in the refrigerator for 1 to 2 hours in its packaging. After thawing, store in the refrigerator and consume within the same day.
Valentine's Limited Can: Snow Sand
Product: Snow Sand
Price:
- 5 pieces (White or Black): ¥1,080 each
- 8 pieces (4 White and 4 Black): ¥1,998
- 6 pieces Valentine's Can (3 White and 3 Black): ¥2,052
SNOWS' signature product, Snow Sand, has sold over 20 million pieces to date. These fresh chocolate sandwich cookies achieve both the crispy texture of directly fire-baked langue de chat cookies and the smooth creaminess of fresh chocolate. The rich fresh chocolate is made with densely flavored winter pasture-raised milk, creating a luxurious taste rich with milk flavor. A special Valentine's limited can design is also available.
Snow Ball Black
Product: Snow Ball Black (9 pieces)
Price: ¥1,728 (tax included)
These fresh truffle chocolates feature smooth fresh cream wrapped in fresh chocolate, creating a "double fresh" sweet that captures the delicious taste of Hokkaido's ingredients. Made with fresh cream enriched with winter pasture-raised milk and enveloped in fresh chocolate, these truffles deliver the sweet aroma and richness of winter milk. By freezing them immediately after production, SNOWS preserves the fresh taste of Hokkaido ingredients.
How to enjoy: Let thaw in the refrigerator for 1 to 2 hours. After thawing, store in the refrigerator and consume within 48 hours.
Snow Ball Red - Long-Awaited Return
Product: Snow Ball Red (9 pieces)
Price: ¥1,998 (tax included)
The beloved Snow Ball Red makes its anticipated return after a two-season absence! Previously released as a Valentine's limited item, customer requests for its return have been answered. This variation of the popular Snow Ball features Hokkaido strawberries in freeze-dried form, adding a sweet-tart flavor to the smooth chocolate taste. The combination of chocolate and strawberries creates a universally beloved flavor profile.
How to enjoy: Let thaw in the refrigerator for 1 to 2 hours. After thawing, store in the refrigerator and consume within 48 hours.
Snow Ball Gorori
Product: Snow Ball Gorori (5 pieces per box)
Price: ¥2,052 (tax included)
Taking the fresh truffle chocolate Snow Ball to a more luxurious level, this new creation features smooth fresh chocolate made with winter pasture-raised milk and fresh cream, wrapped in crunchy bitter almond chocolate. The result is a "triple texture" experience of crispy, fluffy, and smooth sensations in every bite.
How to enjoy: Let thaw in the refrigerator for 1 to 2 hours. After thawing, store in the refrigerator and consume within 48 hours.
Snow Chips
Product: Snow Chips (4 bags per box)
Price: ¥1,485 (tax included)
These chocolate chips melt like powder snow, offering an unforgettable experience of rich triple chocolate. The chips feature: ① chocolate kneaded into the dough, ② chocolate sprayed onto the chips, and ③ granular chocolate coating. This triple chocolate combination creates an exquisite taste. The dough, generously infused with chocolate, is made extremely thin and created using a unique fried-baked method, resulting in a crispy texture. The production process is time-consuming and labor-intensive, reflecting SNOWS' commitment to deliciousness.
Mori no Ki Black (Forest Tree Black)
Product: Mori no Ki Black (8 pieces per box)
Price: ¥1,242 (tax included)
These crispy chocolates pay careful attention to delicate texture. Feuilletine (thinly baked and crushed crepe dough), finely chopped roasted almonds, and fragrant pie pieces are mixed into the chocolate for a crunchy texture. The exquisite blend of milk chocolate and sweet chocolate creates a milky flavor.
The chocolates are shaped into three different tree forms, inspired by the trees in woodblock artist Kazuyoshi Otani's work "Dreams of the Forest."
Mori no Ki Red (Forest Tree Red)
Product: Mori no Ki Red (8 pieces per box)
Price: ¥1,512 (tax included)
These crispy strawberry chocolates combine freeze-dried Hokkaido strawberries with refreshing acidity and flavor, pink crispy feuilletine, white crunch cookies, and roasted almonds. The well-balanced texture harmonizes with the gentle sweetness of white chocolate, creating a visually delightful crispy strawberry chocolate.
Event Details
Period: January 16 (Friday) to February 14 (Saturday), 2026
Location: JR Nagoya Takashimaya, 3rd Floor Satellite Venue
Address: 1-1-4 Meieki, Nakamura-ku, Nagoya City, Aichi 450-6001
Entry requirement: Entry to SNOWS requires advance reservation (lottery application) through the "JR Nagoya Takashimaya Event Reservation Exclusive LINE Account."
About SNOWS' Commitment to Quality
Pasture-Raised Milk
SNOWS sweets are made using milk from their directly managed pasture-raised dairy farm in Hidaka Town, Hokkaido, along with other carefully selected Hokkaido ingredients. The fresh chocolate used in Snow Sand is made with winter pasture-raised milk, which is especially rich in fat content due to the cold winter season, creating a deep, rich flavor in the chocolate.
At their free-range poultry farm in Niikappu Town, Hokkaido, they add small amounts of leftover cookie crumbs from their confectionery production to the chicken feed, resulting in flavorful, delicious eggs. The chicken manure is then composted and used as fertilizer for the pasture grass at their dairy farm, creating a sustainable cycle where the cows eat the grass, produce excellent milk, which becomes sweets. This recycling and circulation approach ensures no materials go to waste.
Package Design
SNOWS packages incorporate the brand's dedication to design. The packaging evokes images of snow and mountains, creating a sense of nostalgia through the use of artwork by "mountain woodblock artist" Kazuyoshi Otani.
As a brand that arrives from Hokkaido each winter, SNOWS sought imagery that symbolized Hokkaido's winter landscape. They discovered Otani's work and resonated deeply with its worldview, leading to its adoption for their packaging. Since the brand's inception, SNOWS has walked alongside Otani's art, reflecting Hokkaido's winter scenery throughout the packaging and entire shop environment, bringing his artistic vision to life.
About SNOWS
SNOWS is a winter-only confectionery brand from Hokkaido. The lineup includes Snow Sand, which achieves both the crispy texture of langue de chat cookies and the smoothness of fresh chocolate made with the rich flavor of winter pasture-raised milk; Snow Ball, fresh truffle chocolates wrapping fresh cream in fresh chocolate; and Snow Chips, rich and dense triple chocolate chips. All products showcase special sweets from Hokkaido.
Brand Name: SNOWS
Sales Period: Winter only (November 1, 2025 to end of April 2026)
Official Website: https://snows-winter.com
Official Social Media:
- Instagram: @snows_jp (https://www.instagram.com/snows_jp/)
- LINE: @snows_jp (https://lin.ee/jCQFqnu)
