New Era, the global sports and lifestyle brand, and Kansai Yamamoto — the fashion label founded by designer Kansai Yamamoto (1944–2020), who made history in 1971 as the first Japanese designer to stage a fashion show in London — are joining forces for their first-ever collaboration. The collection goes on sale Thursday, April 9 at New Era stores across Japan (excluding New Era Mini Nagoya Station), the official online store, and at New Era retailers nationwide.
The collection draws on iconic imagery from Kansai Yamamoto's archives, including reinterpreted tigers, dragons, and kanji motifs that have long defined the brand's aesthetic. It also features graphics by Terry Johnson (Teruhiko Yumura) — the pioneering artist behind the "hetauma" ("bad-is-good") illustration style — taken from the invitation to Kansai Yamamoto's 1981–82 Fall/Winter Paris Collection. The result is a 20-piece lineup bursting with energetic Japonisme across caps, hats, T-shirts, and bags.
Note: Some items may not be available at all store locations. Please check individual store inventory before visiting.
Lineup (All prices tax-included)
59FIFTY® — ¥6,600 each
9FIFTY™ A-frame — ¥6,380 each / 9FORTY™ A-frame — ¥4,400 each
9THIRTY™ — ¥4,950 each / 9TWENTY™ — ¥4,620 each
ADVENTURE — ¥6,380
Short Sleeve Cotton T-shirt — ¥7,700 each
Short Sleeve Washed Cotton Tee — ¥5,500 each
SQUARE SHOULDER POUCH — ¥5,940
MINI BUFFALO FIGURE — ¥2,200
About Kansai Yamamoto
Kansai Yamamoto (1944–2020) founded the fashion brand that bears his name after making waves as the first Japanese designer to hold a fashion show in London in 1971. His bold, avant-garde approach broke conventions and attracted worldwide attention. That spirit of innovation and energy continues to define the brand, which pursues free and powerful creative expression beyond the boundaries of any era.
For the full collection, visit the New Era official online store: https://www.neweracap.jp/collections/kansai-yamamoto
