NICI, the German stuffed animal brand distributed in Japan by Entrex Co., Ltd., is rolling out a new Hummingbird series starting Wednesday, May 13, 2026.
NICI was founded in Germany in 1986 and marks its 40th anniversary in 2026. To celebrate the milestone, the beloved Hummingbird character — already popular among fans — is being expanded into a dedicated series. Four new items are available, each retaining the brand's signature soft, fluffy texture while fitting into everyday life alongside the character.
The Hummingbird features large expressive eyes, an orange beak, and a vivid blue color scheme.
Hummingbird Series Items
Coin Pouch
Price: ¥2,090 (tax included)
Size: W7 × D9 × H17 cm
A stuffed-animal-style pouch with a key ring attached. The back features a zippered pocket for storing coins, lip balm, snacks, or other small items — compact enough to carry around easily.
Mini Pouch
Price: ¥1,870 (tax included)
Size: W12 × D6 × H14 cm
A round, carabiner-equipped pouch that clips onto a bag with ease. The wide-opening zipper makes access smooth, and the interior is large enough to hold an IC card and other small belongings.
Face Pouch
Price: ¥2,000 (tax included)
Size: W20 × D9 × H14 cm
A drawstring pouch designed to look like the Hummingbird in a seated pose, with three-dimensional eyes and a beak that bring the character to life. Spacious enough to hold cosmetics, a camera, or a smartphone, making it a practical organizer for bag essentials.
Hairband
Price: ¥2,200 (tax included)
Size: W20 × D12 × H8 cm
A hairband designed to look like the Hummingbird character, intended for use during makeup or relaxing at home. It has the same soft feel as the stuffed animals in the lineup.
About NICI
NICI is a stuffed animal brand born in Germany in 1986, known for its carefully crafted quality and wide range of playful characters. The brand was created by a couple who wanted safe, pop-design stuffed animals for their daughters, and has since grown into a globally recognized name. Entrex Co., Ltd. has served as the official distributor in Japan since 2009, and the brand has gained particular attention among middle and high school students in recent years, especially for key rings and figure pouches.
