Adastria Co., Ltd. (headquarters: Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which operates more than 40 multi-brands under the And ST HD Group's mission "Play fashion!", is bringing its style editorial brand niko and ... together for the first time with Oretachi Fukuro-men, the popular capsule toy character illustrated by Naoki Kitazawa that has been a hit on social media. From Friday, August 14, 2026, advance reservations open for the collaboration collection "INSTANT RAMEN IS MY HERO" on the official WEB store and ST. The full release is set for Friday, September 4, 2026, with items available at the official WEB store and ST and select stores, including the global flagship store niko and ... TOKYO.
niko and ... builds its projects around nine "uni9ue senses" themes — clothing, food, housing, play, knowledge, health, travel, music, and local — proposing unique ideas and items through each.
This project is one of a series of large-store campaigns rolling out from Friday, September 4, 2026, at select locations including the global flagship store niko and ... TOKYO. The lineup shines a spotlight on instant ramen — the food that has been there through busy days, late nights, and hunger pangs, filling both stomachs and hearts along the way. Under the theme "INSTANT RAMEN IS MY HERO," the collection reimagines the world of the popular capsule toy Oretachi Fukuro-men through niko and ...'s own unique lens. To mark the collaboration, a new character, Miso Nikomi-san, joins the cast — a special character born from the partnership that adds even more energy to the project.
"INSTANT RAMEN IS MY HERO" Overview
NO POWERS. JUST NOODLES.
On busy days,
on late nights,
when hunger strikes.
It was always there for us.
Easy, unpretentious,
and a little nostalgic.
Instant ramen has saved our everyday lives,
again and again —
surely, someone's hero.
Reservation Sales Period: Friday, August 14, 2026, 10:00 AM to Friday, August 28, 2026, 11:59 PM
*Note: The release date may change due to production circumstances.
*Note: Reservations will close once the order limit is reached.
Release Date: Friday, September 4, 2026, 10:00 AM onward
Product Page: https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002100778
Participating Stores: AEON MALL Asahikawa-Nishi, LaLaport TOKYO-BAY, TOKYO, Futako-Tamagawa Rise, Yokohama Bay Quarter, AEON MALL Hakusan, AEON MALL Toyokawa, mozo wonder city, Kuzuha Mall, Kobe Harborland umie, LaLaport Fukuoka, official WEB store and ST, ZOZOTOWN
Collaboration Item Details (Selected Products)
Stand Basket
Price: ¥5,830 (tax included)
Color: Red
Size: One size
A stand basket modeled after Fukuromen-san, the character who brings everyone together. It works as storage, but it's also a playful piece that brings a smile just by sitting there.
Acrylic Stand
Price: ¥550 each (tax included)
Design lineup: Fukuromen-san, Miso Nikomi-san, Kanmen-san, Powder Soup-san, Liquid Soup-san, Naruto-san, Tamago-san
An acrylic stand featuring the full cast of Oretachi Fukuro-men characters. Made with thick, high-quality acrylic.
Magnet
Price: ¥550 (tax included)
Design lineup: Fukuromen-san, Miso Nikomi-san, Kanmen-san, Powder Soup-san, Liquid Soup-san, Naruto-san, Tamago-san
The cast of characters turned into magnets. With a strong magnetic hold, they're at home on the fridge, a desk, and other spots around the house.
Hand Cushion
Price: ¥3,740 (tax included)
Color: Blue
A hand cushion featuring the design of newly added character Shio Fukuromen-san. Designed so you can slip your hands inside, it combines fun with function.
Donburi Bowl
Price: ¥2,200 (tax included)
Color: White
A donburi bowl expressing the world of instant ramen's endearing ingredients as they dive into a piping-hot pot on their own. It's just as at home with ramen as with a variety of other dishes.
Eco Bag
Price: ¥2,530 (tax included)
Colors: Red, Yellow
An eco bag made from noodle-inspired fabric. Fukuromen-san and Miso Nikomi-san are designed onto the pocket, giving it a playful touch as if an eco bag were bursting out of an instant ramen package once it's packed away.
Mitten
Price: ¥1,320 (tax included)
Color: Orange
A mitten featuring Miso Nikomi-san, the new character born from the collaboration with niko and .... The inside carries a noodle-inspired design, so the collaboration's world can be enjoyed even in the kitchen.
Mug
Price: ¥2,420 (tax included)
Colors: Red, Orange
A mug available in two designs, Fukuromen-san and Miso Nikomi-san. The front carries the instant ramen package design, while the back shows the noodle-cooking instructions, so the details can be enjoyed all the way through.
About Oretachi Fukuro-men
Oretachi Fukuro-men is a character series created by illustrator and character designer Naoki Kitazawa.
The ingredients of instant ramen, diving into a piping-hot pot all on their own to be cooked.
For this collaboration, a new character inspired by niko and ..., Miso Nikomi-san, also joined the cast.
Bringing a bit of fun to the Fukuromen crew's everyday life.
Instagram: https://www.instagram.com/naoki_kitazawa/
X: https://x.com/naoki_kitazawa
About niko and ...
niko and ... is a "style editorial brand" offering apparel, sundries, furniture, and food and beverage. Its lineup goes beyond practicality, with a touch of humor running through the items, built around a message of "encountering" unexpected surprises and discoveries that eventually "become suited" to your own lifestyle. The brand is aimed at men and women in their 20s and 30s.
The brand operates 149 stores nationwide (as of the end of July 2026, including its web store).
Official WEB store and ST: https://www.dot-st.com/nikoand/
Official brand site: https://www.nikoand.jp/
Instagram: https://www.instagram.com/nikoand_official/
