Orion Beer is teaming up with Akaku (エーカク), a creator label run by Asobisystem Co., Ltd., for its first-ever collaboration. Original goods featuring artwork drawn exclusively by Akaku's creators on an Orion Beer theme go on sale from September 12, 2026 (Saturday). To mark the collaboration, CARBON COFFEE in Fukuoka hosts the "Orion x Akaku COLLABORATION PROJECT POP UP" from September 12 (Saturday) to September 25 (Friday), 2026, with early sales of each creator's goods.
The Creator Label Behind the Artwork
Akaku is a creator label bringing together illustrators, animators, calligraphers, and other creators who center their work on drawing. Built around the culture of drawing, it connects creators, fans, and companies through exhibitions and product development, sending Japan's illustration culture to audiences in Japan and abroad.
Three Creators, Three Distinct Worlds
The collaboration brings together three Akaku creators: Yoshida Natsumi, NEONERDYBOY, and Poki. Each with a distinct touch and worldview, the three drew original artwork inspired by Okinawa and Orion Beer, freely expressing Okinawan motifs and the spirit of Orion Beer through their own sensibilities, resulting in a lineup of individually characterful art. The artwork has been developed into original goods including T-shirts, long-sleeve T-shirts, hoodies, and other apparel, along with tote bags and acrylic keychains.
At the commemorative Fukuoka event, "Orion x Akaku COLLABORATION PROJECT POP UP," visitors can view the original artwork on display and enjoy a space built around the theme "Art x Beer," where art and beer meet in a setting unique to the event. Limited-edition goods featuring the collaboration artwork will also be sold.
Through this collaboration, Orion Beer aims to move beyond the beer category, expanding its connections with art, fashion, and other cultures while spreading new appeal for the brand.
Product Overview
Designs
Illustrator: Yoshida Natsumi
Yoshida Natsumi draws peaceful works with a touch and color palette that carry a hint of nostalgia. The illustrator is active across a wide range of fields, from corporate advertising to collaboration illustrations for games and anime titles.
Instagram: @natsumi_color
X: @natsumi_color
Illustrator: NEONERDYBOY
NEONERDYBOY is an illustrator whose comical, pop-inflected worldview is rooted in overseas culture such as American comics and cartoons. Popular with Gen Z largely through social media, the artist is active across a wide range of fields including character design, apparel, and collaborations with other artists.
Instagram: @neodoodleboy
TikTok: @neonerdyboy
Illustrator: Poki
Poki is an illustrator based in Sapporo, known for work with a touch of the surreal and the mysterious.
Instagram: @poki_s25
X: @poki_s25
Sale Details
- Release date: September 12, 2026 (Saturday)
- Where to buy: CARBON COFFEE in Fukuoka, with the Orion Beer official online store and Orion Beer official store to follow at a later date, among other retailers
These goods are manufactured and sold by Tidanowa Co., Ltd. under a license agreement with Orion Beer Co., Ltd.
Orion x Akaku COLLABORATION PROJECT POP UP
- Event name: Orion x Akaku COLLABORATION PROJECT POP UP
- Dates: September 12 (Saturday) to September 25 (Friday), 2026
- Venue: CARBON COFFEE
- Address: 1-2-34 Daimyo, Chuo-ku, Fukuoka, IF
- Hours: 9:00 AM to 7:00 PM
- Closed: No scheduled closures
Event content and the goods for sale are subject to change.
