Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Three richly flavored citrus fruit ales — Iyokan, Hyuga-natsu, and Blood Orange — from the Ehime-based craft beer brand Hime Beer are being highlighted as gift options ahead of Orange Day on April 14.
To celebrate its 30th anniversary, Japanese women's brand EPOCA has launched a collaboration collection with New York-based illustrator Samantha Hahn, featuring two T-shirt styles and an umbrella — all adorned with original anniversary artwork.
Celebrating Fruiche's 50th anniversary, House Foods is releasing a new summer-limited "Fruiche x Calpis" Strawberry on April 13, 2026, combining the sweet-sour taste of Calpis with Fruiche's all-time most popular strawberry pulp flavor.
For four days during Golden Week, the all-day dining restaurant Le Jardin at Grand Nikko Tokyo Bay Maihama will offer a special lunch buffet featuring about 65 varieties of dishes highlighting the flavors of early summer.
Pilot Corporation's Mell-chan series adds a new starter set for ages 1.5 and up, renewed fan favorites, Sanrio collaboration outfits, and themed experiences at Toy Kingdom and Kids Land US. Most products launch April 18, 2026.
Hiroshima craft brewer HIROSHIMA NEIGHBORLY BREWING releases "Rinki Ouhen – Barrel Aged Wheat Wine," a Wheat Wine aged 19 months in whisky casks that previously held red wine and peated whisky. Available from April 2, 2026.
Scene photos from Episode 12 of the TV anime The Holy Grail of Eris have been added to the convenience store print service, available at approximately 30,000 locations nationwide through January 14, 2027.
Hotel Chinzanso Tokyo is offering a limited-time terrace experience from May 1 through October 31, 2026, featuring free-flow champagne and seasonal hors d'oeuvres in an open-air garden setting.
SoulStudio has announced a new SoulChat experience based on the anime "I Saved Myself with a Potion!", launching on LINE on April 10 with Yakumo Kaede as the first available character.
To celebrate Identity V's 8th anniversary, Frontier Works is holding a special fair at Animate featuring newly drawn fairy tale-themed merchandise, plus new items from the Kindergarten and Essence Memorial series.
The special collaboration between globally popular girl group ILLIT and Korean lifestyle brand Rockfish Weatherwear is making its first retail appearance in Japan, with items available at select stores from April 10.
A rooftop yakiniku and BBQ venue blending Showa-era nostalgia with open-air dining is opening its sixth nationwide location in Osaka's Tenma district on April 6, 2026.