Discover the best travel guides, tips, and experiences for Miyagi
Starting December 4, 2026, the Kei Mochizuki × PERSONA 30th ANNIVERSARY in Loft event will open at 10 Loft stores across Japan in sequence, with original goods, purchase bonuses, AR content, and a special display at Shibuya Loft.
Ichinokura in Osaki, Miyagi, will hold the 39th Ichinokura Sake University, a one-night, two-day introductory course on April 10 and 11, 2027, with hands-on brewing in rooms closed to the public. The fee is ¥25,000 and capacity is 30 people.
Pokémon GO Wild Area: Sendai • Tohoku, a large-scale real-world Pokémon GO event, runs from November 6 to 8, 2026, with Sendai as the main venue and the game play area covering all of Miyagi Prefecture.
From November 21, 2026 to February 14, 2027, Sendai Umino-Mori Aquarium in Miyagi hosts a collaboration event with the animated series SEALOOK, featuring limited-edition food, drinks, goods, and photo spots.
A Cobra pop-up store, COBRA POP UP STORE - Memory of Buichi Terasawa - in Sendai, runs from November 15 to December 31, 2026 at TSUTAYA Sendai Ekimae Store, with original T-shirts, acrylic goods, stickers, and a purchase bonus.
From October 30, 2026, Jinchu will sell Lapras Beef Tongue Sendai Chili Oil, a souvenir in a special package featuring Lapras, the Miyagi Supporter Pokémon, at its directly operated stores and at souvenir shops in Miyagi.
From November 28, 2026 to January 15, 2027, Lounge & Bar Horizon on the 26th floor of The Westin Sendai serves "Seasonal Parfait & Cocktail -Pear Blossom-," featuring a parfait made with a whole domestic pear and two cocktails, including the "Pear Martini" made with Miyagi vodka.
AND CHIPS, the Capcom fashion label that reimagines Capcom's properties, is releasing a new collection with illustrator NAKAKI PANTZ based on Onimusha: Way of the Sword. A T-shirt, a metallic sticker and a clear file go on sale at Capcom Store locations from October 30, 2026.
ArtGrace Wedding Coast Tokyo Bay in Chiba and ArtGrace Forest Geihinkan in Sendai will hold a Kids Patissier Experience on select dates in December 2026, where children in a chef's coat and hat make their own parfait, alongside Alice's Christmas Gift Afternoon Tea.
Mr. CHEESECAKE YOUR CITY, the traveling cheesecake pop-up, is opening at five locations across Japan from November 2026 — Entetsu Department Store, Sendai Mitsukoshi, AMU Plaza Nagasaki, Daimaru Kobe, and Odakyu Department Store Machida — featuring a pop-up-exclusive Strawberry flavor.
From December 19 to 25, 2026, Sendai Royal Park Hotel offers Christmas-limited stay plans with Santa's present delivery or a French or Chinese dinner course, plus a Christmas afternoon tea, piano concerts on December 24 and 25, and private-room family Christmas parties.
Between November 28, 2026 and January 15, 2027, Restaurant Symphony on the 26th floor of Westin Hotel Sendai serves "Afternoon Tea -Crystal Holidays-," pairing seven white-toned sweets with five savories, including dishes made with Miyagi ingredients, and a weekend and holiday roast beef specialty.
The Popcorn Sweater (¥15,400) returns and the new Wool Mackinaw Short Jacket (¥49,500) joins it in Eddie Bauer's collaboration with men's FUDGE and Color at Against, with a pre-sale at FUDGE WEEKEND on October 24 and 25, 2026.
From November 6, 2026, 10 Premium Outlets nationwide light up with winter illuminations running through February 24, 2027, while the PREMIUM OUTLETS SALE from November 6 to 15 offers discounts of up to 80%.
A goods fair for Dig It is coming to eight Animate stores and the Animate online shop, with in-store sales from December 19, 2026 to January 11, 2027, pre-orders open since October 21, and a bonus trading card for qualifying purchases.
Kirin Gogo no Kocha (午後の紅茶) opens limited-time shops at Christmas markets in Yokohama, Nagoya, and Sendai from November 20, 2026, selling six original tea drinks and three foods made with black tea powder.
Net Cafe & Karaoke DiCE is hosting a Dead by Daylight collaboration cafe from October 30 to December 15, 2026, at six DiCE stores and three eSPORTS CAFE AIM locations, with a themed menu, original goods featuring illustrations by Kiman, and reservable collaboration rooms.
A total of 7,000 kochia at Michinoku Lakeside National Government Park in Kawasaki, Miyagi Prefecture, have reached their autumn peak, creating a vivid red autumn scene. Peak viewing is expected to continue for about another week to 10 days.
From December 15 to 25, 2026, Lounge & Bar Horizon on the 26th floor of Westin Hotel Sendai offers "Christmas High Tea 2026," featuring lobster, foie gras and roast A5 Sendai beef with free-flow sparkling wine and cocktails.
The fourth official merchandise collection for Chiikawa Pocket, the first smartphone app based on Chiikawa, goes on sale October 24, 2026, with bento and shopkeeper motifs. Pop-up stores will also open in five cities nationwide — Tokyo, Osaka, Sendai, Fukuoka, and Nagoya.
From November 18 to December 27, 2026, wedding venues in nine cities across Japan will serve "Alice's Christmas Gift Afternoon Tea" for a limited time, the third collaboration with the British original-work brand Macmillan Alice. Prices start from ¥5,000 per person.
MARREA, a bag brand that has been expanding its fan base in Japan through pop-ups, is holding its first Tohoku pop-up at Fujisaki in Sendai from October 8 to October 14, 2026, with lightweight bags in a wide range of colors.
A pop-up store marking the first anniversary of the theatrical film Zombie Land Saga Yumeginga Paradise opens at AKIHABARA Gamers Main Store on October 24, 2026, then moves on to Yume Town Saga, Sendai, Namba, Nagoya, and Hakata with new illustrated goods and online orders.
Zuiganji Temple, a national treasure in Matsushima, Miyagi, holds autumn night visits from October 30 to November 23, 2026, on a "moon-viewing light-up" theme with a new audio guide, projection mapping by a local vocational school, free NAKED Distance Lantern loans, and an art omikuji called NAKED Hanamikuji. Adult admission is ¥1,200 for web advance tickets or ¥1,300 for regular tickets.
From October 1, 2026, The Westin Sendai takes online reservations for its Christmas takeout menu "Westin at Home Christmas 2026," including the ¥23,000 "Noël Ensemble" set, with pickup on December 19, 20, and 23 to 25.
Sendai Royal Park Hotel will hold a garden illumination from November 6, 2026 to February 28, 2027, featuring about 25,000 LED lights, a new limited-time photo spot, and a bonfire cafe on the terrace.
From October 19 to November 1, 2026, SENDAI UMINOMORI AQUARIUM will hold its Halloween event "UMINOMORI HALLOWEEN," with a special "Trick!? Tank" of unusual sea creatures, Halloween versions of its dolphin, sea lion, and bird shows, hands-on animal programs, and two nights of after-hours "Umino-Mori Halloween Night Aquarium" events on October 25 and 31.
A POP UP STORE for the TV anime Red River is confirmed to tour six Loft stores nationwide starting October 1, 2026, offering venue-exclusive goods, advance-sale original merchandise, and life-size character panel photo spots.
From December 14, 2026, through March 31, 2027, Kai Akiu in Miyagi's Akiu Onsen offers a new winter wellness stay reviving Date Masamune's cold-weather ingenuity, featuring a hot-spring footbath kotatsu, hibachi-warmed local sake, and onjaku warming stones in the riverside lounge.
Sekai no Yamachan opens its second Sendai restaurant, Sekai no Yamachan Sendai Asaichi-dori, on September 25, 2026, with a joint opening campaign alongside the existing Sendai Ichibancho store featuring a limited-time Nagoya food menu, two connecting stickers, and store-exclusive gifts.
From September 18, 2026, Japanese confectionery maker Colombin is releasing "Sendai Date Sando," a Sendai-exclusive vanilla cream sandwich cookie made with moshio salt from Shiogama City and Madagascar vanilla, available at souvenir shops in JR Sendai Station and other locations.
Mercure Miyagi Zao Resort & Spa, a highland resort hotel overlooking the majestic Zao mountain range, is offering a new stay plan through November 30, 2026, featuring a tasting of three sakes chosen from five Miyagi labels for adults and a shaved frozen strawberry dessert made with Shichikashuku-grown strawberries for children.
Tohoku Food Marathon 2027 will be held in Miyagi Prefecture's Tome City on Sunday, April 18, 2027, with runner entries opening at midnight on September 12, 2026. The 2027 race adds a new travel package linking Tome, Minamisanriku, and Kesennuma for international runners, fuller use of an AI concierge platform, and five race categories for runners of every level.
Sendai Oktoberfest 2026 runs for 17 days from September 11 to 27 at Nishikicho Park, marking its 20th anniversary with a new Tohoku Minori Terrace area that welcomes drinkers and non-drinkers alike.
Starting September 4, 2026, Sendai PARCO's new PARCO FACTORY SENDAI event space is hosting four character pop-up shops in a row — Monchhichi, Moomin, Momoko Sakura's Chibi Maruko-chan and Kojikoji, and OSAMU GOODS — running through October 25.
A Galaxy Angel pop-up store celebrating Gamers' 30th anniversary runs September 19 to October 4, 2026, at seven Gamers stores nationwide and online, featuring new merchandise, purchase bonuses, and a giveaway campaign for an autographed shikishi board by illustrator Kanan.
YOKI MATSUSHIMA, a hot spring hotel in Matsushima, Miyagi Prefecture, is offering a stay plan available on two dates only — September 27 and October 26, 2026 — that pairs a nighttime special viewing of the national treasure Zuiganji temple with a Full-Moon Kaiseki dinner inspired by the moonlit bay, priced from ¥81,900 per person based on double occupancy.
Starting October 1, 2026, Kai Akiu in Miyagi's Akiu Onsen offers a new three-generation family plan inspired by Date Masamune's hospitality, featuring a hands-on zunda-making experience and a private "Date-Style Celebration Banquet" for milestones like a 60th birthday or Shichi-Go-San.
Starting September 1, FOREST KITCHEN with Outdoor Living inside Hotel Metropolitan Sendai East is taking reservations for its 2027 osechi, a three-tier, 22-dish box blending Italian and Japanese flavors with Tohoku ingredients such as Sendai beef, paired with Veuve Clicquot champagne, priced at ¥38,000 and serving 2–4 people.
From September 26 to November 27, 2026, The Westin Sendai's Lounge & Bar Horizon on the 26th floor serves a grape-themed "Seasonal Parfait & Cocktail -Autumn-" lineup, featuring the "Grape Jewels" parfait made with Kyoho and Shine Muscat grapes alongside two seasonal cocktails.
A "Witch Hat Atelier" POP UP STORE in Loft is touring six Loft stores across Japan from September through December 2026, offering original advance-sale goods and a randomly gifted mini bromide with every purchase of ¥2,000 or more.
Calbee and JA Towada Oirase are reviving their Tohoku-exclusive Aomori Potato Chips Dashi Shio Flavor from August 24, 2026, with a redesigned package that spotlights the Yokohama Town, Aomori growers behind the potatoes.
Sendai PARCO2 celebrates its 10th anniversary with BLUE GIANT×PARCO2 10th Anniversary JAZZ&ART EXPERIENCE, a collaboration with the Sendai-set jazz manga Blue Giant running September 4-23, 2026, featuring an art exhibition, limited novelties and merchandise, an author signing event, a movie revival screening with a talk show, and a free jazz live tied to the Jozenji Street Jazz Festival.
Starting September 4, 2026, merchandise from the MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS x Yokohama Marine Tower event goes on sale at 14 select Village Vanguard stores across Japan, including newly drawn illustrations by Takeuchi Ryosuke and a new Trading Hologram Clear Sticker.
From September 26 to November 27, 2026, the Westin Hotel Sendai's 26th-floor Restaurant Symphony serves a storybook-style afternoon tea built around caramel and autumn flavors, with seven sweets guided by the hotel's original squirrel character "Noix," six local-ingredient savories, and a weekend-only Miyagi wagyu roast beef.
CRAZY BUMP is holding the Great Mothra POP UP STORE at TSUTAYA Rifu in Miyagi Prefecture from August 29 to September 27, 2026, marking Mothra's 65th anniversary with original T-shirts, acrylic stands, and other exclusive merchandise.
A pop-up store for the manga "Futari no Kemono" tours five Loft and Miraiya Shoten locations across Japan from September 2026 through February 2027, featuring newly drawn artwork of Shinosaki and Minase along with exclusive merchandise and purchase bonuses.
TSUTAYA Sendai Ekimae will host the "Metal Hero POP UP STORE in Sendai" from August 29 to September 25, 2026, bringing together new apparel and collectible merchandise from Juukou B-Fighter, B-Fighter Kabuto, and B-Robo Kabutack to mark the 30th anniversary of Juukou B-Fighter.
Ichigo held its "Meet The Neighbors!" tenant and community mixer for the first time at Ichigo Kakyoin Building in Sendai on August 4, 2026, bringing tenants and neighbors together for an AED training session, a talk from ElevationSpace, and a Tanabata wish-strip presentation ahead of the Sendai Tanabata Festival.
Following this summer's run, Sendai Umino-Mori Aquarium is hosting "THE WAKEY AQUARIUM Colorful Sea Party" from August 31 to October 18, 2026, with a special collaboration version of the "Sparkling of Life" sardine show, a Wakeys stamp rally, can badge crafting, and a limited morning meet-and-greet with the Wakeys characters.
Sendai Umino-Mori Aquarium will hold "Art Night Aquarium" on Saturday, September 12, 2026, after regular closing hours, inviting visitors to sketch and observe its roughly 300 species of marine life up close. The evening features guided workshops and hands-on activities exploring the color and form of ocean creatures.
The Tohoku Rakuten Golden Eagles will welcome Starlit Pikachu, the guide character from the special exhibition Pokémon Astronomical Observatory at Kakuda Denen Hall, to their August 11 game against the Orix Buffaloes at Rakuten Mobile Saikyo Park Miyagi, with a photo session and field appearances as part of the "Natsu-Suta! STARLIGHT GALAXY" summer event.
From September 1 to November 30, 2026, FOREST KITCHEN with Outdoor Living inside Hotel Metropolitan Sendai East offers a limited-time autumn afternoon tea featuring seasonal chestnut and pumpkin accented with caramel, including eight sweets, four savories, and a seasonal parfait.
teamLab's interactive artwork Sketch Aquarium: Connected World opens at Onagawa Machinaka Koryukan in Miyagi Prefecture from August 29 to September 23, 2026. Visitors can draw their own fish and watch them come to life, swimming alongside creations from teamLab venues around the world. Admission is free.
From Friday, July 31 to Sunday, August 23, 2026, Sendai Umino-Mori Aquarium is giving its Japanese squirrels their annual vegetable ice treats and, new this year, giving Asian small-clawed otters shaved ice of their own, offering the animals cool relief from summer heat while visitors watch their playful reactions.
On Saturday, August 1 and Sunday, August 2, 2026, Mitsui Outlet Park Sendai Port hosts Water Battle, a free water-gun activity in its parking lot plaza where visitors ages 5 and up are guaranteed to get soaked while cooling off from the summer heat.
Kamaboko no Kanezaki, the long-established Sendai maker of sasa kamaboko, is holding a collaboration with the anime Haikyu!! from August 1 to August 31, 2026, featuring newly drawn artwork of Hinata Shoyo and Kageyama Tobio visiting Kanezaki Sohonten Sasakama-kan, limited-edition kamaboko sets with bonus novelties, and original goods such as acrylic figure stands and a B2 half tapestry, available at Kanezaki stores in Sendai, Fukushima, Yamagata, and Morioka as well as online.
The seventh installment of the Suica's Penguin Bento series once again teams up with the long-selling Chicken Bento ekiben, launching a limited-quantity Chicken Nori Bento on July 24 alongside a matching cooler bag and an official X giveaway campaign.
Nessie Cafe, the collaboration cafe for the hit battle royale game Apex Legends, marks its fifth year by expanding to four cities nationwide — Tokyo, Osaka, Sapporo, and Sendai — across six locations, running from August 6 to September 30, 2026.
From July 18 to August 23, 2026, SENDAI UMINOMORI AQUARIUM presents "Umino-mori Summer Research," a program of keeper Q&A sessions, marine-life encounters, and lecture events that make for a great summer break independent-study project.
The Westin Sendai's Restaurant Symphony is serving "Chef's Journey TOHOKU -Otsuchi-," a dinner course spotlighting Iwate's Otsuchi venison alongside Miyagi's Kanpo wagyu and other Tohoku ingredients, from August 28 to December 3, 2026, for ¥20,000.
From July 18 to September 25, 2026, The Westin Sendai is adding a new plan to its "My Melody Peach Tea Party" afternoon tea, pairing the experience with an original clear bottle, tote bag, and scarf themed "A Summer Gift From My Melody."
Chiikawa Pocket, the first smartphone app based on Chiikawa, takes part in the Aomori Nebuta Festival, Sendai Tanabata Festival, and Awa Odori this summer as Chiipoke Summer Festival 2026, offering visitors exclusive novelties and limited-edition summer merchandise.
Kasho Sanzen, the Sendai confectioner behind Hagi no Tsuki, is releasing a limited-time Haikyu!! collaboration lineup featuring newly drawn artwork of Date Tech High School's Aone Takanobu and Futakuchi Kenji on the Date Emaki sweet, alongside returning items themed around Tsukishima Kei and Oikawa Tooru, on sale at JR Sendai Station from August 11 to August 25, 2026.
PARCO stores across Japan are teaming up with Chiikawa the Movie, The Secret of the Mermaid Island, for a summer campaign running July 17 to August 2, 2026, featuring original artwork, novelty giveaways, a photo booth, and a collaboration cafe.
From August 5 to 7, 2026, Hotel Metropolitan Sendai's Grand Ballroom SENDAI hosts "Metropolitan Summer Festa 2026," an evening event featuring Japanese, Western, and Chinese dishes made with Tohoku and Miyagi ingredients, a dedicated Miyagi sake corner, and a live jazz stage.
Sendai Umino-Mori Aquarium is holding its first summer night aquarium event, "Irukarnival," after regular closing hours from July 25 to August 23, 2026, and again during Silver Week from September 19 to 23. Themed around "jump," the after-hours event features dynamic dolphin and acrobatic performances alongside a rare look at animals' nighttime routines.
Sendai PARCO2 marks its 10th anniversary with a Blue Giant collaboration event running September 4 to 23, 2026, featuring an art exhibition, limited shop, film revival with a special talk show, and a free jazz live concert.
The BONBON DROP seal POP UP STORE is hitting 10 cities across Japan from June 2026, bringing together approximately 200 types of BONBON DROP seals in what is the largest-ever pop-up event for the brand.
Starting July 1, 2026, Kujuuhonpo Tamazawa's flagship store in Sendai will offer a seasonal shaved ice dessert made in collaboration with MIGAKI-ICHIGO, a premium brand strawberry from Yamamoto-cho, Miyagi Prefecture.
An Animate fair celebrating the anime Teasing Master Takagi-san is coming to select Animate stores across Japan starting August 22, 2026, featuring new merchandise with an original "Work Experience" concept illustration, along with an advance online pre-order campaign starting June 4.
The Westin Hotel Sendai is hosting a My Melody-themed afternoon tea from July 18 to September 25, 2026, featuring peach sweets, Sendai local specialties, and exclusive character novelty gifts for each guest.
From July 1 to August 31, 2026, FOREST KITCHEN with Outdoor Living at Hotel Metropolitan Sendai East is serving a limited-time afternoon tea highlighting the flavors of peach and Shine Muscat.
From July 18 to August 31, 2026, Westin Hotel Sendai's Lounge & Bar Horizon on the 26th floor offers seasonal shaved ice and cocktails starring locally sourced peaches from Fukushima Prefecture.
The Mexican goods brand Letra is hosting pop-up shops at 17 locations nationwide in June 2026, bringing the vibrant colors and handcrafted warmth of Mexico directly to fans across Japan.
Cheese Garden is rolling out three limited-time café drinks under the "Mango Drinks" lineup from May 27, 2026, available at 14 locations across Japan through early July — each pairing cheese with mango and pineapple.
Best Bridal is running a limited-time campaign tied to "Propose no Hi" (Proposal Day), the first Sunday of June. Couples who inquire between May 22 and June 30, 2026, and plan to propose by the end of August can receive a complimentary chapel decoration and a commemorative photo at participating venues.
Starting June 6, 2026, the Oshi no Ko × GiGO Campaign 2026 kicks off at select GiGO locations across Japan, with limited-edition merchandise, crane game prizes, and a food and drink campaign running through mid-July.
To celebrate 30 years of Pompompurin, CA4LA has launched a special collaboration collection featuring two exclusive hats — available only through the CA4LA online shop.
Specialty freshly-baked custard apple pie shop RINGO is launching the Stick Pie, a new handheld pastry made from its signature flaky crust, available from June 1, 2026, at select stores in Ikebukuro and Sendai.
Lobby Lounge "Fontaine" at Sendai Royal Park Hotel will serve a seasonal summer afternoon tea set featuring peaches from Fukushima's "Kenjou Momo no Sato" and honey from Miyagi's EIGHT CROWNS, running from July 6 to August 31, 2026.
A pop-up shop celebrating the 10th anniversary of the Re:Zero − Starting Life in Another World anime and its 4th season is touring four GEESTORE locations across Japan, starting in Osaka and moving on to Sendai, Nagoya, and Kokura.
From May 19 to June 26, 2026, Sendai Umino-Mori Aquarium is holding the "El HAPPY FIRST BIRTHDAY" event to mark the first birthday of its baby bottlenose dolphin, "El."
Acrylic stands featuring Zundamon and Tohoku Zunko are available at the Tohoku Zunko and Zundamon Product Exhibition mini, held at Sendai Ekimae E-BEANS from May 2 to 5, 2026.
A Tohoku first, this petal-shaped soft serve ice cream has gone on sale exclusively at the Monzen store of Matsushima Kamaboko Honpo from April 29, 2026.
The Italian restaurant GLICINE, which earned a devoted following at Aqua Ignis Sendai, has relocated to the Kokubucho district in central Sendai, opening its doors on April 28, 2026.
The Kanze School Shiroishi Noh takes place at Hekisuien Noh Theater in Shiroishi City, Miyagi Prefecture on June 13, 2026, featuring the classic play "Kurama Tengu." Mansai Nomura appears in the Kyogen segment, and tickets are now on sale.
From July 1 to August 31, 2026, Kai Akiu in Miyagi's Akiu Onsen will offer a shaved ice dessert made with beloved local sweet shop Saichi's red bean paste, enjoyed in a riverside lounge with Sendai Glass wind chimes and a cooling foot water pool.
Sendai Umino-Mori Aquarium is holding its 15th "Ohitorisama Night Aquarium" on Saturday, May 16, 2026, from 6:00 PM to 9:00 PM. The after-hours event is designed for solo visitors who want to explore the aquarium quietly and at their own pace.
The Hawaiian café-restaurant Kona's Coffee is opening its Natori branch on April 23, 2026, marking its second location in Miyagi Prefecture with a pet-friendly terrace and a hula dance stage.
Fashion brand RESEXXY is opening its first Tohoku store at Sendai PARCO on April 10, 2026, with opening-exclusive novelty gifts and a limited-edition shopper bag for customers.
Lounge & Bar Horizon on the 26th floor of the Westin Hotel Sendai will feature a limited-time mango-themed parfait and cocktail menu from May 16 to July 17, 2026.
A new Japanese sweets shop, Chunchundo, is opening on the 2nd floor of JR Sendai Station on April 4, 2026, offering sparrow-shaped mochi sweets inspired by Sendai's culture and traditions.
Starting April 4, 2026, MIGAKI FARM in Miyagi Prefecture is offering a new add-on option that lets visitors turn freshly picked strawberries into their own original parfait or homemade strawberry ice cream.
Restaurant Symphony on the 26th floor of The Westin Sendai is hosting a melon-themed afternoon tea from May 16 to July 17, 2026, spotlighting the sweetness and fragrance of Nishijima Mask Melon from Kochi Prefecture.
The official Final Fantasy brass concert series returns after a two-year hiatus, touring 8 cities and 10 performances across Japan starting April 5, 2026 in Sapporo — featuring the Siena Wind Orchestra and new opera singer guests.
New merchandise featuring original illustrations from Love Live! Nijigasaki High School Idol Club is available exclusively at BIC Camera Group stores and Animega x Sofmap locations from March 25 to April 12, 2026.
A limited-time pop-up store for the anime Dark Moon - The Blood Altar is set to tour five Loft locations nationwide starting March 25, 2026, featuring exclusive merchandise and life-size character panels.
Sendai Royal Park Hotel is serving a hydrangea-themed afternoon tea set called "Purple Garden" from May 2 to July 5, 2026, featuring blueberry roll cake, melon tart, butterfly pea chocolate cookies, and more — all enjoyed while gazing at the garden.
The Ninja Boy Rantaro cherry blossom-themed pop-up store "Tanoshi Ohanami no Dan POP UP STORE in Loft vol.3" is opening at six Loft stores across Japan from late March through April 2026, featuring new original illustrated merchandise and event-exclusive bonuses.
FiOLATTE, whose Sand Cookie won the Runner-up Grand Prize at the JR East Souvenir Grand Prix 2025, is making a rare appearance outside Shinagawa Station with limited-time pop-ups at department stores in Osaka, Nagoya, and Sendai starting March 18, 2026.
A travel guide to the best things to do in Sendai — from Sendai Castle ruins and Zuihoden Mausoleum to gyutan beef tongue and zunda shakes. Includes Matsushima day trip, Akiu Onsen, seasonal festivals, and practical tips on access and getting around.
The key visual has been unveiled for Yuzuru Hanyu "REALIVE" an ICE STORY project, a special one-day-only live event where the two-time Olympic gold medalist will re-perform past programs with his current body, scheduled for April 11 and 12 at Sekisui Heim Super Arena in Miyagi.
On March 27, 2026, Hotel GrandBach Sendai will host a special cocktail night on its 7th-floor bar, featuring original cocktails paired with cheese and live classical music performed in the lobby.
Spring-inspired treats featuring fresh strawberries and pistachio gelato are available for a limited time at all H's CREAM dessert shop locations across Japan.
A special pop-up event featuring Kigurumi Dozle Company runs March 13–15 at the Aer (Sendai) 2F special event space, with exclusive merchandise, a word rally, and limited-edition gacha.
Koupen-chan collaboration print cookies and print manju go on sale from March 2, 2026, available exclusively at souvenir shops in Nagano Prefecture and across six Tohoku prefectures.
ÉDIFICE is hosting a bag personalization event featuring Hender Scheme's "assemble" line, where shoppers can freely mix and match colors for each part of their bag at stores across Japan.
Hotel Metropolitan Sendai is hosting a limited-time Korean Food Fair at Restaurant & Cafe Serenity throughout March 2026, featuring popular dishes like Samgyeopsal and Yangnyeom Chicken served carving-style.
The Sendai Royal Park Hotel will hold a special event on April 21, 2026, combining an immunity care seminar with a refreshing garden yoga session to support health and wellness.
Yamaniku Reimen Yamanakaya, Tohoku's leading yakiniku chain, partners with TV anime Tokyo Revengers for a March collaboration featuring 6 themed menu items with character picks and random coaster giveaways. Original merchandise and craft stickers available at all stores and online.
Aqua Ignis Sendai is releasing FUJITSUKA Gel Cream, the second product in their hot spring water skincare line, with a commemorative 3-day event featuring bio-electric skin patches from biotech startup bionto.
A special pop-up shop featuring merchandise from Fist of the North Star and Keiji of the Flower Beyond the Clouds opens at Maruzen Sendai Aer Store from February 17 to March 12, 2026.
Michinoku Lakeside National Government Park in Kawasaki, Miyagi Prefecture, is showcasing a vibrant indoor flower display featuring ice tulips, violas, cyclamen, and other blooms. The exhibition runs through March 1, 2026, offering visitors a taste of early spring during the cold winter months.
The Westin Sendai will offer Spring Parfait & Cocktail featuring strawberries and cherry blossoms at their 26th-floor Lounge & Bar Horizon from March 14 to May 15, 2026.
Ryusenji no Yu, the birthplace of Japan's super sento bath culture, is hosting collaboration events with the beloved bath toy character Ahiru Taicho at all 8 locations from November 2025 to September 2026. The events feature limited merchandise, collaboration drinks, photo sessions, and special bath decorations on the 26th of each month, celebrating 2026 as the Year of the Bath.
From February to March 2026, an innovative traveling screening project will showcase 18 art films and experimental videos at three prestigious art venues in Sendai, Yamaguchi, and Nagasaki.
The rice porridge and noodle specialty restaurant is launching a spicy numbing mala tang dish from February 6 through late March at select locations, featuring customizable noodle options and warming spices.
From March to April 2026, thirteen restaurants and hotels across Japan will offer special spring-themed afternoon tea featuring strawberries and cherry blossoms, celebrating the season with elegant sweets and savory dishes.
The Westin Hotel Sendai presents a limited-time cherry blossom high tea featuring seasonal Japanese ingredients, stunning 26th-floor city views, and delicate sakura-inspired dishes from March 13 to April 12, 2026.
From February 13 to 15, 2026, Akiu Fuga onsen ryokan in Sendai, Miyagi offers a special tiramisu parfait as a complimentary dessert after dinner. The parfait features mascarpone, coffee jelly, and orange peel, designed to be enjoyed at the inn's bar.
A limited-time themed café based on Hatsune Miku Colorful Stage! opens in multiple Japanese cities from March 2026. Enjoy Y2K-style décor, photogenic menu items, and exclusive character merchandise.
The Westin Sendai presents a seasonal dinner course showcasing Tohoku's spring ingredients and cherry blossom season, running from March 13 to May 28, 2026.
Kyukamura Kesennuma Oshima launches a new buffet plan featuring grilled Sanriku seafood, including oysters, scallops, and crab, available from February 1 to April 10, 2026.
Lazare Diamond stores across Japan are hosting a Bridal Fair from January 24 to February 28, 2026. Customers who purchase bridal rings during the event will receive an original Lazare Diamond novelty item as a gift.
Sun Hoseki and GiGO Entertainment have teamed up to open Hoppe-chan★Cafe at GiGO Collaboration Cafes nationwide. The limited-time cafe features Instagram-worthy original menus, exclusive merchandise, and special perks for fans from January 24 to February 15, 2026.
The popular winter-limited sweets brand SNOWS from Hokkaido returns to Sendai Station with a limited-time pop-up store from January 25 to February 14, 2026, featuring Valentine's season specials including limited-edition Snow Sand cans and new products.
Starting January 21st, Toriaezu Gohei izakaya launches its second wave of winter delicacies featuring snow crab and milt dishes, along with Italian-inspired gianduja hot chocolate.
Mercure Miyagi Zao Resort & Spa, a highland resort hotel overlooking the majestic Zao mountain range, is now offering an accommodation plan with lift tickets for nearby Miyagi Zao Eboshi Resort this winter.
The Westin Hotel Sendai is offering a delightful Valentine's Day collection featuring three types of artisanal chocolate treats, available from January 30th to February 14th, 2026.
A special pop-up fair featuring popular confections including Coelacanth Monaka and Date Masa Sablé will take place in front of the Midori no Madoguchi on JR Sendai Station's 3rd floor.
The Westin Sendai presents a Valentine High Tea featuring chocolate-themed dishes, Miyagi beef, and free-flow beverages with stunning night views from February 2-15, 2026.
The TV anime Detective Conan celebrates its 30th broadcast anniversary with a special exhibition opening at Tokyo Dome City Prism Hall on February 20, 2026, featuring exclusive exhibits, original illustrations, and special merchandise. The exhibition will tour 12 cities across Japan through 2027.
A street piano featuring the Osaka Expo 2025 mascot Myaku-Myaku will visit Yamaha music stores in Osaka, Nagoya, Fukuoka, Sendai, and Yokohama from November 2025 to March 2026.
MY ONLY FRAGRANCE opens a limited-time popup store at Sendai Mitsukoshi from November 19-25, featuring custom fragrance creation experiences and the exclusive Sendai-themed scent "Aobayama."
Celebrating the 10th anniversary of the Assassination Classroom anime broadcast, special pop-up stores are opening at six Loft locations across Japan from November 2025 through January 2026.
A new Character Pop Store featuring Uma Musume Cinderella Gray opens at Bandai Namco Cross Store in Akihabara from October 31, 2025, showcasing exclusive merchandise with the Cute Jersey Collection theme.
The scenic Miyagi Prefecture Matsushima Rikyu will host its Autumn Leaves Illumination 2025 from November 5 to 24. Experience vibrant maple trees, Japan's only ten-sided three-story pagoda, and stunning projection mapping in this enchanting autumn night event.
Running from December 5 to 25, the Sendai Christmas Market 2025 will feature approximately 40 wooden huts offering Christmas food and festive goods, alongside the Tohoku region's largest Christmas tree standing about 5 meters tall.
The Record of Ragnarok 100th episode memorial POP UP SHOP will be held at Kinokuniya Bookstore Sendai from October 18 to November 30, 2025, featuring 100th episode commemorative goods and special purchase bonuses.
A special BANANA FISH Animate Fair will be held at select Animate stores across Japan from December 20, 2025, featuring exclusive merchandise, original illustration goods, and special campaign bonuses for fans.
A special gourmet fair featuring Aomori Prefecture's local specialties will be held at JR Sendai Station, showcasing products from 19 municipalities across the prefecture.
Summary This time we went to Miyagi Prefecture for two days and one night! On the second day, we went to Matsushima and Sendai! We went to Matsushima to see the spectacular view, and also did some light eating and walking. It was a trip where we ate quite a bit of delicious food along […]
Summary This time we went to Miyagi Prefecture for two days and one night! On the first day, we went to the Kesennuma area to enjoy delicious seafood in the port town.The more I learned about Kesennuma, the more attractive and nice it was. It is easy to get to from Tokyo, so please refer […]