Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Iwatani Corporation launches a new premium hand soap featuring 100% natural essential oils, plant-based cleansing ingredients, and rich moisturizing components for a luxurious hand-washing experience.
SEGA announces the release of 12th anniversary merchandise for Puyo Puyo!! Quest, featuring characters from the popularity poll. Pre-orders open today.
Savor seasonal strawberries from across Japan paired with cherry blossom accents in this limited-time afternoon tea experience at Melodia Italian Grill, located on the 26th floor of Strings Hotel Tokyo InterContinental.
Sankt Gallen releases a seasonal beer flavored with cherry blossoms and leaves, offering the aroma and taste of sakura mochi. Available from mid-February to mid-April.
To commemorate the 25th anniversary of Plasmacluster technology, Sharp has launched limited edition models of the Smoome hair brush featuring beloved Sanrio characters including Hello Kitty, Cinnamoroll, and Kuromi.
The Lazona Kawasaki location of Shiseido Parlour Salon de Café presents the second installment of their Special Strawberry Fair featuring parfaits made with three carefully selected varieties of premium strawberries from across Japan, available throughout February 2026.
On February 14, 2026, STARBUCKS RESERVE® ROASTERY TOKYO will host a special one-night-only musical storytelling event featuring stories from baristas, curated by Yoshiki Mizuno (Ikimonogakari) with guest performer Hana Sekitori.
Plecia Co., Ltd. launches a sweet potato fermented plant-based yogurt made from Hokkaido sweet potato paste at AEON stores nationwide starting January 28, 2026.
A popular accommodation in Okinawa's Chatan Town has reopened on January 7, 2026, offering a unique "experience-based stay" that combines traditional Japanese culture with Okinawa's appeal.
The Blanket Cats (Asahi Bunko) by Kiyoshi Shigematsu is now being sold at bookstores across Japan with a special US edition cover design.
Tirol Choco Corporation launches a new premium chocolate recreating the rich flavor of Vienna's traditional Sachertorte cake, featuring apricot sauce and brandy notes. Available from February 2, 2026.
On February 15, 2026, VIBENATION brings international hip-hop and Afrobeat artists to ZEROTOKYO in Shinjuku. Featuring DeJ Loaf, Babyboy AV, Khalil Harrison, and more, this event promises an unforgettable night of music and culture.