Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
URBAN RESEARCH’s flagship store, URBAN RESEARCH KYOTO, will host the THE FOUND. pop-up “Found in Fade.” from July 25 through August 2, 2026, featuring newly fade-dyed vintage-style T-shirts, a special-order “LOVE ARCHIVE” collection, and original artwork by illustrator Shusaku Takaoka.
THE WATER PARK, the water attraction that proved popular last year, returns to THE OUTLETS HIROSHIMA from July 25 through August 9, 2026, with two cutely designed water slides and a water play area for families to beat the summer heat.
TIAD, Autograph Collection in Nagoya will host a one-night-only "Summer Night Lounge" on August 8, 2026, at its 3rd-floor Lounge, offering a luxurious high tea of savories and sweets alongside a free-flow of tea, wine, and Champagne for an elegant summer evening.
From July 22, 2026, Tokyo Beer Hall & Beer Terrace 14 (Ichiyon) in Tokyo's Marunouchi is holding a summer-only fair called "Salt and Spice," serving 12 dishes built around seasoned salts and spices designed to pair with COEDO beer.
From August 15 to 19, 2026, Kanze Noh Theater in GINZA SIX marks its annual summer festival with hands-on mask experiences, daily workshops, large-screen film presentations, and original Noh-inspired goods, all with support for international visitors.
To mark the start of pre-registration for the puzzle RPG Touken Ranbu Pazugiri, Touken Ranbu ONLINE has kicked off a collaboration campaign that rewards players with a coupon for new sword-warrior character Momotaro Sukesada. ABEMA is also airing a dedicated web commercial series for the new title.
![TOWER OF GOD: NEW WORLD Celebrates 3rd Anniversary with Hot Summer Festival Update, Adds New SSR+ Ally [Red Lantern] Shilial](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/46376a71-0a53-43ff-81b7-a9a17f1b1288.jpeg)
TOWER OF GOD: NEW WORLD marks its 3rd anniversary with the Hot Summer Festival update, adding new SSR+ ally [Red Lantern] Shilial alongside anniversary summons, a coupon code, and other celebratory content running through August 19.
From August 12 to 25, 2026, Hankyu Umeda Main Store hosts the "Umeda Snoopy Festival 2026," gathering Hankyu-exclusive Snoopy goods from around 80 brands alongside limited-edition sweets, a 9th-floor photo-spot venue, and the returning "Snoopy Garden" from Jeju Island, Korea.
Universal Studios Japan has revealed details of "Afterimage," a new attraction joining the 15th-anniversary Halloween Horror Nights this autumn. It's the event's first attraction to carry an R-18 rating and require a signed waiver, delivering extreme psychological horror. The reveal also brings a new 30-second commercial starring Kitamura Takumi and an updated Express Pass lineup with a guaranteed Afterimage pass.
Waldorf Astoria Osaka will open reservations on July 23 for a special overnight stay plan tied to The 38th Naniwa Yodogawa Fireworks Festival on October 17, offering an intimate way to enjoy the autumn fireworks from a private, uncrowded setting.
Yokohama Landmark Plaza and MARK IS Minato Mirai will host the "Kinoko de Kinkatsu Summer Gourmet Fair" from August 7 to 23, 2026, offering 32 original mushroom dishes across 27 restaurants. Landmark Plaza also runs its own indulgent "Guilty Gourmet" menu from July 24 to August 23, 2026.
YURURITO's Kinmokusei (osmanthus) line from Global Product Planning welcomes a new Rice Bran Bath Powder made with rice bran extract from Yamagata's Tsuyahime rice for a cloudy, fragrant soak, plus a gift set paired with the new Kinmokusei Tea scent, both on sale from July 22.