Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
The long-loved Shiga confectionery "Akai" marks its 60th anniversary, with a new "Akai (Black Sesame)" flavor launching at all Kanou Shouju-an stores on April 15, 2026.
Jewelry badge brand M925 has teamed up with the hit manga Eren the Southpaw to produce a limited-edition sterling silver badge engraved with the message "MAKE GOOD EVEN ON SHITTY DAYS," timed to the series' anime adaptation and on sale at the TV anime exhibition at Yurakucho Marui.
Three Hello Kitty plush charms inspired by Marion Crepes' signature flavors are set to go on sale on April 30, 2026, as part of a collaboration book celebrating the popular crepe chain's 50th anniversary.
An online lottery featuring brand-new goods based on official illustrations from the smartphone game Million Dollar Boys: OtomeGame is available through eeo Store online until April 30, 2026.
Mist Train Girls has kicked off its in-game collab event as part of the 2nd Kumasan Matsuri, a large-scale crossover spanning five DMM GAMES titles from April 13 to April 27, 2026.
one'sterrace is hosting a Miffy goods in-store event from April 15 to May 17, 2026, with a fresh pistachio and lavender series, apparel, and more at stores nationwide.
A special collaboration between the 9th-anniversary multimedia project Revue Starlight and the lyric-based card game CARU UTA is set for release in summer 2026, featuring 28 songs and 99 cards with anime and film scene photos.
Starting April 15, 2026, a selection of rose-themed chocolates and baked goods from ROYCE' — the "Sweets Garden" lineup — becomes available in limited quantities at 10 direct stores across Hokkaido.
Sakazen, a Japanese apparel retailer marking its 80th anniversary, is releasing an original Star Wars-themed clothing and accessories collection on April 24, 2026, featuring sizes L through X5 across shirts, polos, t-shirts, shorts, and accessories.
The second series of "PACHIMON TOMODACHI!" — the official self-bootleg mascots from SIO's art toy project "The TOMODACHI!" — launches at VINYL inside GranSta Tokyo on April 30, 2026, with three new designs.
New character Kotaro has arrived in the cross-heroine RPG Techcronoss, bringing a pickup gacha, a new side story event, a collaboration cafe in Akihabara, and a commemorative campaign — all running at the same time.
TWO ROOMS Grill | Bar in Kita-Aoyama is introducing a new Twilight High Tea experience from April 23, 2026 — an exclusive terrace-only dining plan featuring savory-led tea stands, NEWBY tea selections, and sweeping Tokyo skyline views as the sun sets.