PARCELLE JEWELRY, a Tokyo Ebisu-based jewelry brand, will showcase new arrivals and host special events throughout February 2026 at their Matsuyama store located on the first floor of Iyotetsu Takashimaya.
The brand, known for its "jewelry that touches the heart" concept, features natural stones, diamonds, and pearls handcrafted by Japanese artisans into one-of-a-kind pieces.
NEW ARRIVALS
Cocon – Delicate Colors Embracing Light
The "Cocon" series takes its name from the French word for "cocoon."
Small melee diamonds are nestled beneath 3-4mm center stones, set in rounded bezels where the subtle sparkle envelops and highlights the main stone.
The collection features sapphire, tourmaline, and various colored stones layered together, creating a hand that glows as light gently blends in. The simple form holds understated character, adding quiet nuance to everyday wear.
Available in three item types—rings, pendants, and earrings—each can be worn individually or combined.
Cocon rings start at ¥95,700 (including tax) (Pt900/K10YG, natural stones)
Palette – New Addition to the Silver Series
Silver, used in decorative items since around 3000 BC, was once considered rarer than gold. Its characteristic of changing expression and deepening brilliance over time continues to make it a favored jewelry material today.
PARCELLE JEWELRY has been introducing new silver-based jewelry since 2026. Previously available only at POP UP SHOPS, silver jewelry is now viewable at the flagship store.
The newly introduced "Palette" is a ring featuring rose-cut gemstones beloved during the antique era. Each piece offers different stone arrangements and a choice of three metal finishes, part of the "Silver Series" collection.
K18 plating provides warm golden tones paired with brown and snow-white diamonds, along with colorful sapphires, creating vibrant color combinations.
Rhodium plating offers silver-white tones set with blue, pink, and green gemstones, delivering a cool, refreshing impression.
Black-plated center models use black edging to accentuate gemstone color and sparkle, bringing out calm depth.
These new rings maintain metal volume while offering silver's light, comfortable wear. Easy to incorporate into daily life, they showcase differences in color arrangement and texture.
[New] Palette: From ¥130,900 (including tax) (SV(PLATE), diamonds, natural stones)
JEWELRY EVENTS
February at PARCELLE JEWELRY Ehime Matsuyama Store features events where visitors can experience not only new jewelry but also the charm of gemstones themselves and the background of their craftsmanship.
Each event offers different content, allowing exploration of gemstone selection and enjoyment from various angles.
February events include "STONE marché" with approximately 100 loose stones. Under the theme of "colors," rare stones like Cachaлai amethyst and chrysoberyl cat's eye—difficult to encounter in finished products—can be compared.
"TRUNK SHOW" centers on "classical" themes, with the month's largest collection of new arrivals and limited collections before general sale.
This month's special event "Petite Boutique" brings together POP UP SHOP-exclusive jewelry and one-of-a-kind pieces in a one-day-only special lineup different from usual offerings.
"Viewing," "selecting," "layering," "crafting"—each event touches on jewelry's appeal from different perspectives.
[Reservations and Inquiries]
Reservations are recommended to avoid waiting. Please contact store staff or call 089-948-2856 for reservations and inquiries.
*Instagram DM reservations and inquiries are not accepted.
*Business days and hours may change.
STONE marché – February 7 (Sat) & 8 (Sun)
The popular monthly event "STONE marché" offers encounters with approximately 100 uniquely characteristic gemstones. These two special days allow consultation on custom orders or purchasing loose stones directly. All stones during the event are offered at approximately half the regular price.
February's "STONE marché" presents diverse loose stones that evoke seasonal transitions under the "colors" theme.
This month's highlight is the simultaneous viewing of two February birthstones: "Amethyst" and "Chrysoberyl Cat's Eye."
Among these, "Amethyst" includes "Cachaлai origin" from Brazil's Cachaлai mine, produced for only a limited period. Known for its deep, clear purple and high transparency, it's now a rare stone with limited circulation.
"Chrysoberyl Cat's Eye" displays "chatoyancy," where light forms a single band creating a cat's eye-like sparkle in the stone's center. Both are rarely found in finished products, making this a valuable opportunity to compare them in loose stone form.
Additionally, this event features "Strawberry Quartz," "Rhodochrosite," heart-shaped colored stones, princess-cut "Pink Diamonds," and other gemstones with distinctive colors and cuts. Visitors can handle them to observe shape, size, and color layering.
These two days allow enjoyment from touching gemstones' inherent appeal through selection and combination. The Matsuyama store offers a distinctive lineup. Please visit and experience it firsthand.
TRUNK SHOW – February 12 (Thu) & 13 (Fri)
The "TRUNK SHOW," held for only two days each month, allows early viewing of new jewelry before general sale and limited collections, with the month's largest jewelry selection available in-store. Staff carefully discuss proposals that complement customer style alongside diverse new arrivals and limited jewelry.
February's "TRUNK SHOW" opens under the theme of "classical."
Eight-facet cut diamond rings and pendants will debut. The 17-faceted diamond, shaped with broader facets than standard brilliant cuts, displays white, clear brilliance. Set in platinum bases with pave setting to capture more light, the craftsmanship draws out refined sparkle.
Akoya pearl and Gambia black pearl "Pomme" rings will also be viewable. This series, previously developed with colored stones, is reconstructed with pearls, allowing in-store comparison of pearl color variations from white to metallic black.
Additional items include rings with a row of tapered-cut sapphires, "Mille Chainon" adorned with rubies selected by Taisuke Narisawa, and "Mille Chainon" composed of diamonds and aquamarine, among diverse jewelry gathered together.
Petite Boutique – February 21 (Sat) – Special Event with POP UP SHOP Exclusive Jewelry
This month features the special event "Petite Boutique."
Staff members who usually travel to POP UP SHOPS throughout Japan will visit PARCELLE JEWELRY Fukuoka Store on this day.
Exclusive jewelry and latest creations introduced only at POP UP SHOPS gather together, including designs and one-of-a-kind pieces not typically displayed in-store.
A truly one-day-only "1 DAY event" spreading a completely different lineup from the flagship store. The next session is undecided. Please visit. We look forward to welcoming you.
PARCELLE JEWELRY Ehime Matsuyama Store
PARCELLE JEWELRY Ehime Matsuyama Store opened April 30, 2025, as the first permanent location in the Chugoku-Shikoku region. In Iyotetsu Takashimaya's calm atmosphere, visitors can view diverse jewelry including colored stones, diamonds, and pearls—all one-of-a-kind pieces. A seated consultation space allows first-time visitors and those wishing to select carefully to spend time in comfort. Staff with specialized knowledge guide visitors from existing collections through loose stone selection to custom order consultations.
Store Manager: Shidozawa (@ayaka_parcelle)
Address: 5-1-1 Minato-cho, Matsuyama-shi, Ehime 790-8587, Iyotetsu Takashimaya Main Building 1F Accessories Department
Phone/Fax: 089-948-2856
Instagram: https://www.instagram.com/parcelle_matsuyama/
Business Hours: 10:00 AM to 7:00 PM
Closed: Follows department store closure schedule
*Business days and hours are subject to change.
Heart-Touching Jewelry. PARCELLE JEWELRY
PARCELLE JEWELRY began in 2013 from a small storefront in Tokyo's Ebisu. The concept is "jewelry that touches the heart." Treasuring traditional techniques, jewelry is carefully crafted one piece at a time by Japanese artisans to become partners coloring your daily life. Currently available at Ebisu flagship store, Takashimaya locations in Shinjuku, Yokohama, Kyoto, Osaka, Iyotetsu (Matsuyama), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, Tsuruya Department Store, and other department stores nationwide, plus POP UP SHOPS.
Operating Company: PARCELLE Co., Ltd.
Representative Director: Kotoe Shinada (@kotoe_parcelle)
Founded: 2013 (incorporated 2015)
Headquarters: 3F JP-BASE Shibuya, 2-17-9 Higashi, Shibuya-ku, Tokyo 150-0011
Corporate Site: https://parcelle.jp/
Online Store: https://parcelle-jewelry.com/
Instagram: https://www.instagram.com/parcelle_jewelry/
Official LINE: https://page.line.me/713ofhwa
Official Xiaohongshu Account: https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d
Online Store PARCELLE JEWELRY ONLINE Now Open!
PARCELLE JEWELRY's online store "PARCELLE JEWELRY ONLINE" has opened. Enjoy cherished moments with jewelry, free from time and location constraints, as valued in physical stores. Many online benefits available including 10,000 points for new member registration (immediately usable), 10% point return on purchases, and free shipping campaigns.
*Content based on information available at time of announcement.
