PARCELLE JEWELRY, a Tokyo-based jewelry brand known for its handcrafted pieces, returns to Miyazaki Yamakataya for a limited-time pop-up shop. Running from January 21 to 27, 2026, this marks the brand's first appearance at the Miyazaki location in 2026, following their successful pop-up last July.
About the Pop-Up Shop
The seven-day event takes place at Miyazaki Yamakataya Main Building 1F STAGE 101. Founded in 2013 in Ebisu, Tokyo, PARCELLE JEWELRY specializes in "jewelry that resonates with the heart," featuring natural gemstones, diamonds, pearls, and coral crafted by Japanese artisans.
The pop-up showcases popular series alongside exclusive offerings available only at temporary events, all handmade one-of-a-kind pieces.
Featured Collections
Mille Chainon Series
The Mille Chainon series features the traditional "millegrain" technique, creating delicate beaded decorations around each gemstone. This classic method produces understated elegance that complements daily wear. Available in straight silhouettes and graduated stone sizes, including pinky rings with four size options. Prices start from ¥84,700 (tax included, K10YG/K10WG/K10PG with natural stones and diamonds).
Pomponne Series
Inspired by 19th-century European jewelry, the Pomponne series features a central gemstone surrounded by smaller stones in a flower-like arrangement. The collection includes the brand's signature "chess cut" gemstones alongside various other cuts. Starting from ¥80,300 (tax included, K10YG/K10WG/K10PG with natural stones and diamonds).
Cent Couleur Series
Meaning "100 colors," this series features six different gemstones in varied shapes, sizes, and colors arranged in a floral crown design. Each season brings new color combinations, making every piece unique. The asymmetrical design allows for elegant stacking. Prices from ¥94,600 (tax included, K10YG/K10WG/K10PG with natural stones and diamonds).
Special Offerings
Color-Change Gemstone Jewelry
The pop-up features rare color-change garnet and alexandrite jewelry. Color-change garnets shift from violet to red and blue depending on lighting conditions, while alexandrite transforms from blue-green in bright light to reddish tones in dim lighting. These rare gemstones appear in various designs including Les Annees Folles, Mille Chainon, Nature, LIBER Trad, and Mille Gothique series. Prices start from ¥114,400 (tax included, K10 with natural stones and diamonds).
Custom Order Jewelry
New custom order designs allow customers to select their preferred gemstone and setting. Available options include rings, earrings, and pendants with three mounting styles: prong setting, bezel setting, and millegrain setting. Detailed engraving on ring bands adds a classic, handcrafted touch. Custom orders take approximately three months to complete. Starting from ¥47,300 (tax included, SV/K10 with natural stones).
Four Core Collections
PARCELLE JEWELRY organizes its offerings into four main themes:
Antique Motif Collection
Traditional techniques and timeless designs reimagined for contemporary wear.
Colored Stones Collection
Vibrant natural gemstones showcasing unique colors and textures in one-of-a-kind pieces.
Diamond Jewelry Collection
Natural color diamonds in white, champagne, and yellow tones arranged to highlight their subtle variations.
Pearl & Coral Jewelry Collection
Organic materials featuring soft luster and natural warmth distinct from mineral gemstones.
Event Details
Dates: January 21 to 27, 2026 (7 days)
Location: Miyazaki Yamakataya Main Building 1F STAGE 101
3-4-12 Tachibana-dori Higashi, Miyazaki City, Miyazaki Prefecture
Hours: 10:00 AM to 7:00 PM (final day closes at 4:00 PM)
Manager: Matsumoto (@manaka_parcelle)
Phone: 080-8369-8298 (Main Building 1F Accessories)
Email: info@parcelle.jp
Instagram: https://www.instagram.com/p/DTZadZ0gQ8K/?img_index=1
Closed: Following department store holidays
Operating days and hours may be subject to change.
About Miyazaki Yamakataya
Celebrating its 90th anniversary, Miyazaki Yamakataya has served as a beloved landmark department store in Miyazaki Prefecture. Offering fashion, gourmet food, and lifestyle products, the store enriches daily life for local residents and tourists. The Main Building 1F event space regularly hosts diverse pop-up shops and events, providing new discoveries and experiences with warm, locally-oriented customer service.
About PARCELLE JEWELRY
Founded in 2013 in Ebisu, Tokyo, PARCELLE JEWELRY creates pieces that "resonate with the heart." Each item is handcrafted by Japanese artisans using traditional techniques. The brand operates locations at Ebisu flagship store, Takashimaya stores (Shinjuku, Yokohama, Kyoto, Osaka, Iyotetsu Matsuyama), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin, and Tsuruya Department Store, with regular pop-up shops nationwide.
The recently launched online store extends nationwide access to the brand's carefully curated collection. New members receive 10,000 points (immediate use), 10% point rewards on purchases, and free shipping campaigns.
Company: PARCELLE Inc.
CEO: Kotoe Shinada (@kotoe_parcelle)
Founded: 2013 (incorporated 2015)
Headquarters: 5F Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002
Corporate Site: https://parcelle.jp/
Online Store: https://parcelle-jewelry.com/
Instagram: https://www.instagram.com/parcelle_jewelry/
Official LINE: https://page.line.me/713ofhwa
Official Xiaohongshu Account: https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d
All PARCELLE JEWELRY items are one-of-a-kind pieces. Natural stone and diamond placement varies with each creation. Images shown are examples. Items are available while supplies last. Information is current as of the announcement date and subject to change without notice.
