The second special collaboration between Japanese bag brand pionunnal and FEILER will go on sale on March 9, 2026 (Monday) at 12:00 PM. The collection, titled "PIOFUL," takes inspiration from FEILER's popular "Joyful" design — a pattern that lets parents and children explore the alphabet together — reimagined as a pionunnal original.
PIOFUL Design
PIOFUL is pionunnal's special take on FEILER's beloved "Joyful" pattern. Each letter in "PIONUNNAL" is paired with a playful motif:
- P – Popcorn
- I – Iced Latte
- O – Octopus
- N – Necklace
- U – Umbrella
- A – Angel
- L – Love Letter
Product Lineup
The collection is available in two colorways — beige and light gray — across the following items:
| Item | Price (tax included) | Size (approx.) |
|---|---|---|
| Handkerchief | ¥2,970 | 25 × 25 cm |
| Bag | ¥16,500 | 21 × 21 × 8 cm |
| Pouch | ¥6,600 | 9.5 × 21 × 2 cm |
| Drawstring Bag | ¥8,250 | 22 × 22 cm |
| Drawstring Bag with Handle | ¥11,000 | 18 × 21 × 2 cm |
| Bottle Pouch | ¥11,000 | 20.5 × 11.5 × 5.5 cm |
The bag features FEILER's signature chenille weave fabric on the front and pionunnal's NUBI material on the back.
Handkerchief variants in additional color combinations (light gray × gray / light gray × pale purple / beige × beige / beige × pale blue) at ¥2,970 each are available exclusively at the pionunnal official online shop.
Restocking is not confirmed. Should a restock occur, notifications will be sent via the FEILER official online shop newsletter and the FEILER app.
Sale Date
March 9, 2026 (Monday) at 12:00 PM
Sales are first-come, first-served with no lottery or advance reservations. Each customer may purchase one of each item. This limit may be lifted at a later date without prior notice.
At the FEILER official online shop, a virtual waiting room may be activated during periods of high traffic. Customers are advised to enable cookies in their browser in order to participate. Specific design placements cannot be selected.
Where to Buy
- FEILER Official Online Shop: https://feiler.jp
- pionunnal Official Online Shop: https://pionunnal.shop/
Items are available at these online shops only.
Instagram Live — March 6, 2026
A joint Instagram Live session is scheduled on March 6, 2026 (Friday) from 8:00 PM to 8:30 PM on the FEILER official account (@feiler_jp) and the pionunnal official account (@pionunnal). The broadcast provides a chance to preview the collaboration items before the official launch date.
Instagram Follow & Like Campaign
An Instagram giveaway campaign is running for a chance to win the PIOFUL collaboration handkerchief. Ten winners will be selected at random from participants who follow both accounts and like the campaign post.
How to enter:
Campaign period: February 24 (Tuesday) at 3:00 PM – March 2 (Monday) at 11:59 PM
- Follow FEILER's official Instagram (@feiler_jp)
- Follow pionunnal's official Instagram (@pionunnal)
- Like the campaign post to complete your entry
Winners will be announced in early March via direct message from the FEILER official Instagram account. Winning usernames will also be posted to FEILER's Instagram feed. Prizes are scheduled to ship in mid-March 2026. The color of the prize handkerchief cannot be selected.
