Piyorin 15th Anniversary Begins! 15 Years of Gratitude and Celebrating Connections to Come! Theme Ichigo Ichien (15-One-Connections)

Published: January 16, 2026
Piyorin 15th Anniversary Begins! 15 Years of Gratitude and Celebrating Connections to Come! Theme Ichigo Ichien (15-One-Connections)

Piyorin, the original chick-shaped dessert from JR Tokai Food Service Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture, President: Kenichi Iwashita), will celebrate its 15th anniversary on July 1, 2026.

To commemorate this milestone, the entire year of 2026 will be designated as the "Piyorin 15th Anniversary Year," featuring various commemorative projects.

The celebration aims to express gratitude to everyone who has supported Piyorin over the years while expanding connections with new friends and delivering a special year filled with enjoyment.

Theme: "Ichigo Ichien" (15-One-Connections)

The 15 years that Piyorin has walked have been days filled with countless smiles and encounters with many people. This is truly a series of "once-in-a-lifetime encounters," an accumulation of irreplaceable meetings.

For this 15th anniversary, the theme combines the sound of "15 (ichigo)" with the phrase "Ichi-go Ichi-e" (once-in-a-lifetime encounter), replacing "one meeting" with "one connection" to create "15-One-Connections (Ichigo Ichien)."

The word "connection" also overlaps with the meaning of "links" embodied in the final character "n" of Piyorin's name.

This theme carries the sentiment of cherishing past gratitude while wishing to continue expanding wonderful connections with everyone in the future.

15th Anniversary Logo

15th Anniversary Logo

The 15th anniversary logo incorporates mizuhiki (decorative Japanese cord) that symbolizes tying connections, designed to convey a festive atmosphere befitting the anniversary, with auspiciousness and elegance.

15th Anniversary Highlight! New Space "Piyorin village" Opens for Even More Piyorin Enjoyment

Piyorin village Logo

Around June 2026, "Piyorin village" will open in the central concourse of Nagoya Station.

The store area is approximately double that of "Piyorin STATION Café Jangiane," which closed in late August 2025 amid much affection. It will feature an eat-in exclusive café where visitors can leisurely enjoy Piyorin and original sweets and drinks available only here, plus an original goods sales space with over 100 items.

JR Nagoya Station - Piyorin village Opening Location

Concept: The World Where Piyorin Lives, as Dreamed by "Hiyori"

In February 2025, Piyorin gained a new friend: "Hiyori," a pâtissier who watches over Piyorin with kindness.
"Piyorin village" brings to life "the world where Piyorin lives" as seen in Hiyori's dreams.

Hiyori, the Pâtissier Who Watches Over Piyorin

In Hiyori's dreams, the Piyorins play freely, chat with each other, and sometimes even play little pranks. "Piyorin village" is a space filled with storytelling where visitors can feel the daily life of these Piyorins.

"Delicious" and "Cute" are surely the ingredients for smiles.

In the heart of the bustling Nagoya Station, we deliver a dreamlike time where visitors can step away from daily life and be enveloped in many gentle smiles.

In this special space where you can see, taste, feel, and immerse yourself in the world of Piyorin, you'll surely discover new sides of Piyorin you never knew before!

Details will be announced progressively, so please stay tuned.

Feature #1: Gratitude for New Connections! Exciting Collaborations Coming One After Another!

Piyorin has previously collaborated with many companies and local governments, but in 2026, marking the 15th anniversary, even more projects are planned—including collaborations that highlight regional attractions, surprising unexpected partnerships, and dream collaborations that Piyorin fans won't want to miss.

Collaboration #1

"Toyotomi Piyokichi & Piyonaga" - Filled with Local Pride and Piyorin's Charm

Taking advantage of the broadcast of the NHK historical drama "Toyotomi Brothers!," a limited-time complex facility called "Toyotomi Museum" will open on January 24, 2026 (Saturday) at Nakamura Park in Nagoya, known as the birthplace of the Toyotomi brothers Hideyoshi and Hidenaga.

To commemorate this opening, "Toyotomi Piyokichi (Yoshi)" and "Piyonaga (Naga)," inspired by the Hideyoshi and Hidenaga brothers, will be sold for a limited time at Piyorin shop and Toyotomi Museum.

*Note: Piyorin shop sells them individually, while Toyotomi Museum sells them as a set.

Toyotomi Piyokichi & Piyonaga

The Toyotomi family spread tea ceremony culture through their interactions with Sen no Rikyū. In honor of this historical background, these Piyorins feature Japanese-style flavors with a deep, comforting "tea" theme.

Please enjoy these special delicacies that fuse Nagoya's history with Piyorin's adorableness.

Product Overview

Elder Brother - Toyotomi Piyokichi: Noble Green Tea Flavor Inspired by Lord Hideyoshi

Pudding made with Nagoya Cochin eggs and green tea with white bean jelly, wrapped in green tea bavarois.

Topped with a chocolate plate featuring the "Sennari Hyōtan" (thousand-gourd) battle standard reportedly used by Toyotomi Hideyoshi.

Toyotomi Piyokichi

Cross-section

Younger Brother - Toyotomi Piyonaga: Fragrant Roasted Tea Flavor Inspired by the Great Strategist Who Supported His Brother

Pudding made with Nagoya Cochin eggs and roasted tea with white bean jelly, wrapped in roasted tea bavarois.

Topped with a chocolate plate featuring the Toyotomi family crest "Goshichi no Kiri" (five-seven paulownia).

Toyotomi Piyonaga

Cross-section

Sales Information

Individual Sales (Piyorin shop)

Product Name Toyotomi Piyokichi, Toyotomi Piyonaga
Price ¥550 each (tax included)
Sales Period January 24 (Sat) to February 1 (Sun), 2026
Sales Times 9:00 AM, 12:00 PM, 3:00 PM, 6:00 PM
*Piyorin shop Atelier: 1:00 PM
Sales Location Piyorin shop, Piyorin shop Atelier
Other Purchase limit of 2 Piyorins per person for each product.
*No purchase limit at Piyorin shop Atelier.

Set Sales (Toyotomi Museum)

Sold as a 2-Piyorin set at Toyotomi Museum

Product Name Toyotomi Piyokichi & Piyonaga Outing Set
Price ¥1,300 (tax included)
Sales Period January 26 (Mon) to January 31 (Sat), 2026 (6 days)
Sales Times ①10:00 AM to 12:00 PM ②1:00 PM to 3:00 PM
Sales Location Inside Toyotomi Museum Shop
Sales Method Numbered tickets will be distributed in front of the Toyotomi Museum Shop from ①9:30 AM and ②12:30 PM each day.
*This is NOT at the entrance to the "Toyotomi Museum," please note.
*Limited to 120 sets/day on weekdays, 180 sets on January 31 (Sat) only.
*One set per person. Distribution ends when the scheduled quantity is reached.
*For customer safety, ticket distribution time may be moved earlier depending on congestion.
Inquiries Toyotomi Museum (090) 6977-2277

★ marks the numbered ticket distribution location

*For details on sales methods at Toyotomi Museum, please check the Toyotomi Museum official website.

*Please note that sales periods differ between Piyorin shop and Toyotomi Museum.

Collaboration #2

Dream Team-Up with Meitetsu Transportation's "Kogumakun" Realized!

In February 2026, a collaboration with "Kogumakun," the mascot character of the Meitetsu Transportation Group, will finally take place!

Kogumakun, the "logistics professional" who supports daily life centered in Nagoya, meets Piyorin, the "Nagoya Tourism Ambassador" who energizes Nagoya. These two figures, both connected to Nagoya railway companies and having enriched Nagoya, encounter each other for the first time.

*Details regarding this collaboration will be announced separately in late January 2026.

Kogumakun (©MEITETSU TRANSPORTATION) & Piyorin (©2011/JRTFS)

Feature #2: Piyorin Appears on TOICA! Travel with Piyorin!

Piyorin will finally appear on the design of "TOICA," JR Tokai's transportation IC card!

A new design featuring Piyorin alongside TOICA's chick mascot is scheduled to debut around spring 2026.

Additionally, around summer 2026, Kachigawa Station on the JR Chuo Line—home to the "Piyorin Atelier" production workshop—will be decorated with Piyorin-themed motifs. Around autumn, a "Sawayaka Walking" event themed around Piyorin and starting from Kachigawa Station is also planned.

*Details will be announced separately by the related companies.

Card Design (Provided by JR Tokai)

Feature #3: Giant Piyorin Appears on Nagoya's Nakagawa Canal!?

In conjunction with the opening of "NAKAGAWA CANAL DOORS (tentative name)," a commercial facility being developed and operated by Nagoya Station Development Co., Ltd. and others, a project to install a giant Piyorin balloon approximately 7 meters tall in front of the main entrance via crowdfunding is planned.

This largest-ever Piyorin will be a major photo spot attraction!

*Details will be announced separately in March 2026.

Giant Piyorin Balloon Image

★Check the 15th Anniversary Special Website for the Latest Information!!

A 15th anniversary special page will be published on the official Piyorin website.

Future projects and the latest information will be announced progressively on the special page, so please check it out!

15th Anniversary Special Page → https://piyorin.com/15th-anniversary/


About "Piyorin"

Classic Piyorin

Piyorin is a fresh dessert shaped like a fluffy "chick," made with pudding using eggs from "Nagoya Cochin," a local ingredient from Aichi Prefecture, wrapped in vanilla-fragrant bavarois and coated with powdered sponge cake. It is sold at shops inside Nagoya Station and at a production workshop store in Kasugai City, Aichi Prefecture.

Sales Locations

Piyorin shop

Address 1-1-4 Meieki, Nakamura-ku, Nagoya City, JR Nagoya Station Nagoya Umaimon Street Hirokoji Exit
Business Hours 9:00 AM to 8:00 PM
URL https://piyorin.com/shop/piyorinshop/

Piyorin shop Atelier

Address 5-3212-10 Matsushimmachi, Kasugai City, Aichi Prefecture
Business Hours 1:00 PM to 7:00 PM
URL https://piyorin.com/shop/atelier/

*All images are for illustrative purposes.

*All prices include tax.

*Release dates, prices, product specifications, and sales locations are subject to change without notice.
Sales may also be discontinued suddenly.